Hit Singles And Overcoming Music Industry Hurdles | Guest: Singer Natasha Owens

Natasha Owens was once cancelled for her vocal support for President Trump and conservative values. The former Christian music mainstay has become a popular MAGA brand, vindicated by the massive success of her number one smash hit, Trump One. Despite ongoing censorship, her music has topped music charts and generated billions of social media impressions, solidifying her as a leading voice at the intersection of faith, patriotism, and culture. Today, Natasha Owens is a patriotic powerhouse who started the trend of conservative anthing topping the pop charts, and recently has responded to Bruce Springsteen's new protest song, which criticizes federal immigration enforcement actions in Minneapolis, with a song of her own. Natasha's new song, The Boss, was released on February 6th, and the new single immediately debuted to number one on the iTunes rock chart, knocking Springsteen to number two and landed at number two in the iTunes All Genres chart, ahead of Springsteen and new singles from Taylor Swift, Bad Bunny, T.I., and more. The new single is available on all platforms now. Before Natasha Owens took aim at Bruce Springsteen's protest song and topped the charts with her new single, The Boss, she also released another song called The Somali Waltz. Natasha recently met with President Trump in the Oval Office at the White House to present him with an award plaque commemorating the tremendous success of her single, The Chosen One. The release of The Chosen One does mark the last time Natasha was on the program, and I look forward to bringing her on again to talk about not just her recent two singles, but also the seventh studio album, That's America, which released on October 2025. Here's my conversation with Natasha Owens. Well, that's my seventh album. All the other albums were either in the Christian genre, Christmas, patriotic. This was the first album that had all the singles that we had put out that I consider some political, social, culture-type topics. So this was a really fun album for me because it has all kinds of genres within all the different types of songs, and the music videos to go with them is something that I used to not really do in the past too much, but the visuals just make these songs come to life. So we put a song on there right before the election called That America, and it was late getting out. Otherwise, I think it would have had more of an impact, but it was a motivation to the Christians and to everyday Americans to wake up. If we choose unwisely, if we choose a communism, socialism-type road, then what we know of That America is never going to exist again. And so kind of a warning song in a cool kind of way. So I love that album. You have to go see it, definitely, if you want to laugh. Yes, for sure. And I just think all of this is timely, that as we record this, just over the weekend, over the past several days, it's like the American Olympics team, as the men and women's hockey team, beating Canada, by the way, in each case. Then Alisa Liu, just, I don't know, it brought left and the right together. And it's funny because each of them are trying to own her. I'm like, can we just enjoy that America, United States, one on the world stage? It almost feels like Miracle 2.0. And really, two times, which is incredible, because the way the ladies played, the way the men played in the hockey teams, and Alisa Liu just radiating on the ice. It's like oozing patriotism, and I love it. I know, I loved it. I teared up hearing the men's hockey team talking afterwards about how much they loved this country and how much that they loved representing us. And it was such a different change. That was the America that I grew up to, and it got me choked up. And I prayed right then, I said, God, please let us go more in that direction of unity and just being proud to be an American again. Yes, and there's this incredible moment, I saw it a little bit later in the day, that the United States men's team, apparently one of their players had been killed by a drunk driver. So when they were getting all ready to take the picture as a team, I think one or two of the teammates skated over to the stands to get the two children of their teammate, bring them over so they could hold the father's jersey to take the picture. Oh my God, that is incredible. It's a surreal moment. And just like Alisa Liu had this incredible sportsman moment too, after the last competitor, I think she got the bronze, but that Japanese girl was her debut. But she got a little downcast when she didn't win, and Alisa Liu stood up and was cheering. But depending on which camera angle you'll see, it's like the math was finally hitting the Japanese girl and she's like, wait, three? And she didn't turn to her coach. She turned to Alisa Liu. She's like, am I three? And Alisa Liu's like, yes, you are three. So then the two of them are cheering and the coach is like standing there like, oh, he's not cheering with this figure skater. The figure skaters are cheering together. And then Alisa Liu goes to congratulate the coach too. It's like, this is beautiful. And in a time where we have, what's the other girl's name? Eileen Gu, who leaves America to go play for the CCP. Meanwhile, Alisa Liu's father was hunted, persecuted by the CCP, escaped China. I think shortly after the Tiananmen Square massacre, things like that. It's just like, everything is in contrast here. And it's just an incredible moment of patriotism. And I just love the meme of the bald eagle choking out a Canadian girl. I loved that. And Trudeau, the White House put that out. Trudeau had commented and said, you'll never take our country. You'll never take our sport. And I thought, great if president Trump just responded and said, okay, governor. Okay. But we did. And then the eagle there. Now, I don't know if it's been about 18 hours now. So I don't know if it's been a community posted, but supposedly there was a Canadian flag that was half mass. I don't know if you've seen it. It was a Canadian flag, half mass. And there was a bald eagle perched at the top of the post. I did see that. I thought, oh, that's amazing. Come on. Nowadays, we have to check if everything is AI or not. But I'm like, so far, I haven't seen a community note as of this recording. And if it's not, that's awesome. I'll put it in overlay and post. Well, and if it is, that's awesome too. Yeah, because well done. Can't go wrong. Yeah. And it's, well, anyway, there's just so much in that patriotism. And you really represent that. Now, while technically I'm used to your more patriotic songs, these last two songs, they're more commentary than they are like a political point. You're addressing certain things. So you can pick which one to start with. The boss of Somali Waltz, tell us what inspired both of them. Well, it's the first time that we've actually chased a headline. We've always just talked about something culturally, something politically, a whole topic in itself. But when the Minnesota fraud hit, we were all stunned at the amount of fraud. And as an American, just really hacked off as a taxpayer, really upset and hacked off that my taxpayer monies are being stolen. And government officials are a part of it. And state officials are a part of it, for sure. And so Dave came to me. My husband is just a genius sometimes. Don't tell him I said that, but yes, he is. And he said, we need to do a song called the Somali Waltz, like the dance. And I said, oh my God, Dave, that's genius. I love that title. I said, but by the time we get something to market and it created, the headline's going to be gone. Well, we begin to see over the next week or so that the headline was only morphing into something bigger and it's still morphing and it's going into other states. So I said, how quickly can we get something done? I like taking a very heavy topic that people are just disgusted about and bringing humor to it that just lightens it. All you can do at some point is laugh, right? Because it's so ridiculous. So that's what we did. And we created a complete 100% AI video that really made it funny. It brought the song to life and I still laugh when I see it and I've seen it a thousand times already. It just brings me such joy. And so we put that out on a Friday, just less than a month ago. And by the weekend, it was already number two on the country charts and was charting on Billboard. I think it hit number four or five on Billboard and was already successful and was getting attention. And I had interviews going into that next week and people were asking me, what do you got next or leading up to the song? And I'm like, I don't know what we have next. We'll just see what the next headline is type thing. Well, that next Thursday, Bruce Springsteen put out a song called Minneapolis Streets. And if you've heard it, it made my blood bowl. And the fact that he's always been the voice of the working man, right? And people always thought that he was so patriotic because of songs like Born in the USA, but he was always very much an anarchist. He dodged the draft. He's always been very strong in a left-winging politics, but he guised it as being patriotic at some point. People don't really understand the true meaning behind Born in the USA either. It was really a song boycott in the Vietnam War. And so people began to think that he was the voice of middle America, the working man, the forgotten man. And all of a sudden he takes this huge turn in Minneapolis streets, calling out, pretty much giving the people who are burning down Minnesota, giving them a theme song, letting them to know that it is a righteous fight that they are doing, even if they kill ICE, in my opinion, it was that strong. And kind of beating down the people who respect and want law and order. And so I just said, this makes me so mad. They're not talking about the true victims of crimes of illegals that have come into this country, causing chaos, that are criminals, gang members that are raping and killing people, girls like Lake and Riley. Where are the songs for them? The other side was completely silent. And I made the comment to my team on the phone in the middle of my rant, saying that, we not only need to do a song for that, but we need to give a voice back to the working man, to the people that he has kind of left behind. And so, because I was a Bruce Springsteen fan at some point. So we put out a song in six days. By the next morning, the song had been created. By the next day after that, the song had been recorded. And it killed our team six days of the, and did a music video, which is half AI, that music video, but it just is a perspective from a Bruce Springsteen fan saying, you're not the boss anymore. You don't represent me. This is how I feel. And you can really substitute Bruce with anybody else, Robert De Niro, Whoopi Goldberg, anybody in the Hollywood or music scene, that we're just kind of, our side's kind of disappointed with. So that thing hit, and within 12 hours, went to number one on the rock charts, which is a little harder to do than country. And it knocked Bruce out of the number one spot. So for an entire day, I had the visual of me being number one and him being number two, which was a powerful visual. It got the attention of his camp, of iTunes. Everyone started coming against us. Text suppression, cussing out emails, all kinds of things. I even mentioned that he needed to re-record his song because he did it in 12 hours. And it was terrible. I mean, the pronunciation, the production. And so he went in and re-recorded it. And I think it's because he heard a couple of my shots across the bow back to him. But we gained territory in this culture war because when someone like me hits a number one spot, it's taken a whole lot more to get there with all that. I can't advertise. I can't buy my way to the top. I have to get around all the text suppression. And we accomplished that with both of these songs. Yeah. That's some of the stuff that people don't really think about. They know that it might be difficult already enough trying to be standing out among so many established artists. That's why there's the indie scene. And that's why people try to gravitate more towards that. But those indie types want to break into this. But then there's also this antagonizing a culture in that, wait, you're not one of us. So we're going to set out to destroy you. And like you couldn't advertise. This is really a groundswell support. And I'm glad that you were able to knock them off the charts. I mean, I did what I could to help you. And when I saw the things like, hey, she got her song out. But it's awesome to hear that at least for 12 hours, you knocked them out. That was great satisfaction just to see that. And then we stayed on the charts for a good week. And it called Somali Waltz to go back up on the charts. And it just keeps fluctuating, right? But we made a tremendous point because every tool that is in the toolbox for a singer to be able to use to be successful, they have completely taken away that entire toolbox from me. So it was a ground game of just the people speaking, which sends shockwaves through a liberal type culture industry to say, my God, how did she do that with all the wins? But it wasn't me. It was the listeners. It was you guys that responded. So I thank you for that. That I present to the audience. So yes, that's messages to them. Yeah, that's awesome, because something's not to say we're too far away from this, but it's been very similar happened, I think, about a week or two before your song came out, but in this case, Hollywood. So there's my goodness, his name escaped me, because it wasn't PewDiePie. Multiplier, I think was his name, where this is a big YouTube streamer that where he self-funded a movie, and he started his own movie based on a video game to respect the rights of the creator of that video game. And apparently, they worked together to try to get this out there. So self-funded, number one movie at the box office, broke records and paid itself off like in half a day. And everything else is just profit. And Hollywood is losing their minds right now, because they're shelling out 200, $300 million per movie, putting $200 million in advertising. So they got to make at least half a billion to try to break even. It's insane that people don't grasp that. I know it. And the fact that just to get like for Brie Springsteen to get to number one, it's just about guaranteed that a record label will spend 200,000 at least minimum to get that song to that. I spent zero because I'm not allowed to. So it's unbelievable. That's what makes them so mad. My God, we are spending hand over fist to get this thing to be successful. And she comes in and puts nothing into it. That's what makes it really cool. And with the movie as well. I'm going to have to check out which movie that is, because I had not heard that. And I definitely want to support that. Yeah. Yeah. And that's just it. There is still... It feels a little weird to say this is still a countercultural, so to speak, because it did feel like there was a change in culture after Trump won, but it's not. It really, really hasn't translated so much. And we're kind of waiting for pop culture to catch up. Right. Culture always drives our society. And that's why it's so important to kind of hold your ground and hold territory when it comes to culture, at least our side. I don't think culture changed too much. I think with Trump being in, they knew that he wasn't going to allow all this lawlessness, all this discrimination that was going out. And these companies are really trying to toe the line, right? They're trying to make it legal again, in my opinion. I started saying it was tech suppression. Now I'm saying it's when I don't have the same equal footing as anyone else as far as an opportunity. Yeah. And it's unfortunate. And I thought about this, just the timing hasn't been right, but it just feels like maybe I'll have to do this and I'll check with this time. But actor Nick Sears, he's been on the show before as well. I told him after we wrapped recordings that, if it comes to it, I would like to have you on to talk about this very thing, about conservatives don't really seem to back the so-called counterculture. When there's an opportunity for that, there was Angel Studios and things like that. They don't come out and support the arts. They'll want to be supporting, hey, have maybe a person that we'd like in this liberal project, then we'll probably support that. But they won't support when they see something like this out there. And if it's more of a biblical theme thing, instead of trying to support a positive message, they're like, well, it's not biblically accurate, so let me tear this thing down. I don't like that side of us. I don't either. Our side is unbelievable. The liberals march in lockstep. They rally around it 100%. Do you know how many times I go into a Republican function or our side of the aisle and they'll say, you're not allowed to sing this, this, this song because it's too controversial or back away from me just with the Somali walls. I had someone back away from me and say, sorry, you're talking about in the trenches of conservative Republicans. That's too controversial. We're backing away from her. And I'm thinking if you guys would just have a backbone, this is why, this is why President Trump resonated so much with the American people. The American people want, they want courage, they want truth, and they want a fighter to someone that will stand up and fight for what they believe in and not cower because they're afraid. And if our side would just learn that, you know, my music, everything would be so successful. And it is, but I have just as much fight on our side as I do the other side. It's crazy. It's crazy. What we could accomplish if we just did it together would be astonishing. Yeah, I know. And, and Susie hats off to you because it's the, it's the road less traveled. You know how you can definitely be a team player with them and get on the inroads because who wouldn't want that success, right? And I'm right there with you. I had to turn down sponsorships from people. I had to turn down away product reviews from people that have been paying me to do these things. Like, dude, I have a voice that I can go to sleep knowing that I stay true to myself. It won't have those big numbers like the other colleagues of mine, but I don't, I don't care. It's like good on them. That's the road they want to take. But I want to, this has a name here and it means something to me. You know, it took years to build this up. That's right. And this is why people like you and me would be the perfect people to run for office. I, I, I sh I shudder at that idea. I never want to run for office, but we need people like us that won't compromise, that won't apologize, that just ethically does the right thing. Yeah. I mean, I love the, uh, when Rush Limbaugh kept getting asked, Hey, when are you going to run for president? No, I'm not. I won't take the pay cut. That's right. That's right. But someone did and he's serving office right now, which is what people just don't, won't understand. Um, I put out, um, what did I put out that post? I think it was for president's the most, uh, attacked, most investigated, most hated, most misunderstood, a true fighter president, 45, 47. I think that's what I put out there because like, yes, it, people don't get it. And it's funny because up until that point, I still had some, uh, I had some people that were very conservative that ended up turning against Trump because some of them are single issue voters, but, um, there's certain topics that are very sensitive to them. So they did turn and in the past two weeks, some of them were kind of like, you know, I I'm still, I think I understand more now about the need for a firm hand to be a leader. Like, yes, that's what I've been saying. That's right. And you know, words matter. I'm thinking about doing a song, talking on this topic, media and politicians and celebrities. They all have blood on their hands. You know, people hate Trump so much because of the things that are being said about him. And I, I turn on this. I mean, I know president Trump. I was a part of his, uh, faith, uh, initiative in his first administration and the things that are said on liberal media, it's like, that's not who he is. They're just downright complete lies, but they, they are the ones stirring all of this chaos and turning people because we live in a society that doesn't research. We're about sound bites and titles, you know, headline titles. And, um, you click into the article and it has nothing to do with that title. Right. But the title is what sticks with people and people are going to have to start waking up. He is not this horrible Nazi Hitler that's, that's here to take our freedom and destroy us. He is the most unbelievable patriotic fighter who loves this country and is just trying to save it. Yeah. And I'm glad that you mentioned that in the song, the boss. Um, and, but, uh, you, when you titled it, the boss, uh, did you, did you name it? Because what did, I'm not a Bruce Springsteen fan already known into that, uh, that, uh, that genre, but was he, was he kind of like nicknamed the boss? Is that it? Yes. So that was a nickname that came up throughout the years and they just called him the boss. He called, he referenced himself the boss. And so we thought it would be kind of clever. The song, first of all, sounds, feels like an old eighties, um, Springsteen song to me. We put seven of his song titles in it very, very cleverly, just in the conversation of the song. And, um, we, we titled it at, you know, at the end, the words are, I thank God you're not the boss. And in the music video, we referenced, you know, to president Trump looking up and saying, sometimes we have to get, you know, guidance from the boss. And so we referenced God. At first listen, like I'm not a Bruce Springsteen fan, but there's something here that resonates with me. That's why I started trying to pick up on the Easter eggs that I assume you put in there. That's what I'm like, I had to ask you about that for those of us that are not learning. So that's why I wanted that clarity for the audience members that might not know, but for those that do, I'm sure, I'm sure they're going to get a kick out of it. Um, it's so you don't have the lyrics published on your website though, right? I don't, but since it charted, all you have to do is just put in the balls and Tasha Owens, um, music into Google and the chord charts are already out there with the and the song is available just about everywhere, but what they could support you best, um, is iTunes or Apple music. Yes. I iTunes is about the, the way that everyone charts these days, right? It, it still means the most and you can stream, you know, go stream the song, whatever, if that, if that's what you normally do, but just know it dilutes it 350 streams equal one by on iTunes. And, um, but the, the streams go into the billboard into the, all the numbers, right? Um, so it helps. I just want you to hear the song, whether it's YouTube watching the video or you can buy the video now or listen to it or buy it on, on iTunes as well. Excellent. And for those watching, listening, you already know the drill. I'm going to leave all the links, including to, um, how to buy on iTunes over on the show, most of the company's episode at Dion dress ago via.com. We're going to leave it here for the audience and Tasha don't hang up yet, but, uh, they can follow you across the socials. I will be leaving those links too, but it's Instagram X true social anywhere else. Facebook. Yeah. Uh, we're on all of them. So just go to Natasha Owens, music.com. And it's a landing page for everything. Natasha Owens, and it will, uh, you just hit the button and it will bring you to whichever, um, social media you normally go to. Awesome. Awesome. Well, that's what we'll leave with folks. Natasha, always a pleasure. And I'm sure we'll be talking again on your next, unless you're releasing like every other week, it's going to be really difficult. Yeah. Well, that's the thing. I mean, I'm wearing people out because we're putting it out so fast. I've got an American two 50 song coming out. I was asked to do it for the two 50 tour that's coming out soon. And you never know, maybe we'll create something in six days again. Just stay tuned. Awesome. Always a pleasure. We'll be talking then.