When William Colgate died in 1857, the company’s leadership passed to his son, Samuel. The business was reorganized as Colgate & Company and continued expanding beyond the starch, soap, and candles with which it had begun.
During the 1860s, Colgate introduced perfumes and perfumed soaps. In 1872, it registered the Cashmere Bouquet trademark, establishing a brand that would remain on the market for generations.
The following year, the longtime soapmaker entered the business that would eventually define its name.
Colgate enters the toothpaste market
In 1873, Colgate introduced an aromatic dental cream packaged in glass jars. Tooth powder remained common at the time, and the new product offered no clear advantage in convenience.
Using toothpaste from a jar could also be messy and unsanitary. Members of a household might dip their toothbrushes into the same container, and the heavy glass packaging was awkward to store and transport.
…
Read the full article on Nspirement
Comments