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SAN DIEGO (AP) — The Avengers appear set to return to Hall H as Marvel Studios uses Comic-Con International to build hype for the December release of “Avengers: Doomsday” — and chart a path forward as audience interest in superhero films has waned.

That panel on Saturday is the most-anticipated hour of the nation’s biggest pop culture convention, which opens in San Diego on Wednesday evening. Early bird shoppers can snag exclusive collectibles like a $25 “KPop Demon Hunters”-themed Hot Wheels Porsche 911 and $60 “Spider-Man: Brand New Day” customizable Funko figure set.

More than 120,000 people are expected at the four-day expo, which began in 1970 with a gathering of several hundred sci-fi and comics fans and an in-person appearance from Marvel icon Jack Kirby.

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Comic-Con attendees take pictures of model figures at the Sideshow Collectibles booth during preview night at Comic-Con International on Wednesday, July 22, 2026, in San Diego. (AP Photo/Chris Pizzello)
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What to expect at Comic-Con 2026

Comic-Con has grown to include cosplay contests, autograph booths, obstacle courses, concerts and panels covering everything from video games — new titles feature Wolverine and the Teenage Mutant Ninja Turtles — to movie poster art and fencing. (Bruce Dickinson of Iron Maiden and “Ghosts” actor Asher Grodman will discuss “Hollywood’s Love Affair With Fencing” on Thursday.)

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DC Studios, which like Marvel sat out last year’s Comic-Con because the publicity campaign timing wasn’t right, will showcase its HBO “Lanterns” series with a “training headquarters” activation in San Diego’s Gaslamp Quarter and a Friday panel featuring stars Aaron Pierre and Kyle Chandler.

That presentation, like Marvel’s, will be in the convention center’s 6,500-person premier showcase: Hall H. Livestreams aren’t allowed inside but online reaction from fans in attendance can swiftly lift — or doom — a film or TV show’s prospects.

Another prestige TV highlight: Actors from “Widow’s Bay” are expected to pay a visit to the bayside convention center on Saturday as Apple TV celebrates the comedy-horror series’ 19 Emmy nominations.

Comedy fans won’t need to comb the desert to find updates on “Spaceballs: The New One,” the focus of a Friday panel. The film set for release next year features Rick Moranis, Bill Pullman and 100-year-old Mel Brooks reprising their roles from Brooks’ 1987 parody.

Original article