SHIRLEY — Husband and wife Jim and Deanna Varney are the founders of Wavelength Coffee Roasters, a specialty coffee company based in town that is built around sustainability and innovation.
After spending more than two decades in industrial design and engineering, Jim left the biotech and product development world to pursue a passion for coffee and environmental sustainability. They launched Wavelength at 2 Shaker Rd. late last year with a clear goal — rethink how coffee gets sourced, roasted, and packaged.
“Coffee is part of people’s daily lives, which makes it a powerful place to make meaningful change,” Jim said. “We saw an opportunity to rethink the process from the ground up using better technology and more sustainable practices to create a better cup.”
The Shirley-based company delivers a smoother cup while reducing environmental impact at every step by building sustainability into every stage of production. Wavelength sources beans from forward-thinking farmers who use innovative growing methods to address climate and environmental challenges and uses all-electric air roasting technology powered in part by solar energy rather than traditional gas-powered drum roasters.
After roasting, they package their coffee in reusable, fully recyclable steel cans, containers that reduce waste and keep coffee fresher longer than traditional bags. Their taste and planet-friendly practices are catching on with both consumers and retailers, cafés, and restaurants interested in offering a more sustainable coffee option to their customers.
“Every decision we make connects back to our mission,” Deanna said. “We want customers to feel good about what they’re drinking. Not just how it tastes, but how it’s made.”
Customers can purchase Wavelength Coffee Roasters products online and from select Massachusetts retailers including Concord Market, Wilson Farm in Lexington, Marshview Farm General Store in Essex, and Revival Café in Cambridge. In addition, they will be at farmers markets in Acton, Marlborough, and Westford throughout the summer.
The company is actively expanding its retail footprint and invites store owners, cafés, and restaurant operators to connect about carrying Wavelength coffee and hosts tastings and cupping events at its Shirley roastery, giving customers a chance to experience the difference firsthand.
For more information call 978-257-4037, visit wavelength-coffee.com, and follow Wavelength Coffee on Facebook and Instagram.
-Wavelength Coffee
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