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Editor’s note: This story was adapted from a profile of Victor Marx by The Denver Post, originally published in June, and from other recent coverage of the Colorado governor’s race.

Colorado Republicans have spoken: First-time political candidate Victor Marx will lead the ticket as the party’s gubernatorial nominee in November.

The Associated Press called the race for Marx on Thursday, more than a week after the June 30 primary election. His closest opponent, state Sen. Barb Kirkmeyer, took an initial lead and then stayed close to Marx’s heels for more than a week. The religious nonprofit leader finally sealed his narrow win in the three-way race after final vote totals came in.

While Marx, 61, steadily gained ground and seemed to be the frontrunner in the final weeks of the race, the result was still remarkable for a party whose institutional leaders had coalesced around Kirkmeyer. His once-unlikely victory, powered by his direct outreach to voters and disinterest in traditional campaign tactics, laid bare the party’s still-unresolved internal struggle between more traditional and insurgent, conservative candidates.

Part of Marx’s appeal has been that he is not a politician. But in the coming months, he may have to act like one as he tries to unite his party — and appeal to voters beyond it in what’s become a firmly blue state. He’ll face Democrat Phil Weiser, the state’s attorney general, as his chief rival in November.

Colorado election results for the 2026 primary

Original article