Media, Influencers, and Corporate Giants Unite Ahead of Amir’s Birthday Tribute
DOHA, QATAR — MirchiOne 89.6 FM has launched a major nationwide movement through its “Spread the Smile” campaign, bringing together media personalities, digital influencers, families, and corporate sponsors in a heartfelt tribute to His Highness The Amir of Qatar, Sheikh Tamim bin Hamad Al Thani.
At a high-profile press conference held at the Ibis Doha on May 24, 2026, organizers celebrated a remarkable milestone of more than 3,000 registered photo entries submitted by families across the country. The initiative encourages children and families to share smiling photographs as part of a collective national tribute scheduled for unveiling on June 3, 2026.
Campaign organizers described the project as a celebration of unity, happiness, and community participation. The event attracted leading media houses, influencers, and several corporate sponsors who pledged support for the final phase of the campaign.
“Without the collective strength of our partners, the creativity of the influencers, and the incredible support of the media, a campaign of this magnitude would simply not be possible,” said Arun Lakshmanan, Business Director of MirchiOne 89.6 FM.
He also expressed gratitude toward the thousands of participating families and encouraged the wider public to contribute before the final deadline.
Corporate Partners Back the Initiative
The campaign has received strong support from prominent businesses and organizations across Qatar. Among the key contributors are:
- Title Sponsor: iPay
- Entertainment Partner: Trocadero
- Happiness Partners: Dairy Queen (DQ) and Papa Johns
- Refreshment Partner: Baladna
- Smile Partner: Naseem Dental Center
- Electronic Partner: Jumbo Souq
- Restaurant Partner: Mess Cafe
- Cargo Partner: New Goodwill Cargo
- Nutrition Partner: Anchor Milk
- Fun Partner: Suntop
- Marketing Partner: Rami Productions International
Organizers praised the partners for their corporate social responsibility and commitment to community engagement.
Public Participation Still Open
Families wishing to take part in the campaign can still submit photographs before the final deadline of June 1, 2026 through several channels:
- WhatsApp: Send smiling photos directly to 50001896
- Online Registration: Upload through the official campaign portal linked in MirchiOneQatar’s Instagram bio
- QR Code Access: Scan the campaign QR code for instant mobile registration
Campaign representatives say the final showcase will serve as a visually inspiring national tribute highlighting the joy and unity of Qatar’s families.
A Movement Built on Positivity
The “Spread the Smile” initiative has rapidly evolved into one of Qatar’s most talked-about community campaigns, empowering children to become “Little RJs” and ambassadors of joy. With momentum continuing to grow, organizers hope the campaign’s final days will attract even more participation from families across the nation.
DCIM102MEDIADJI_0076.JPG
DCIM102MEDIADJI_0077.JPG
DCIM102MEDIADJI_0080.JPG
DCIM102MEDIADJI_0084.JPG