HOLYOKE — The wait is finally over; Girl Scout Cookie season has returned. Girl Scouts of Central and Western Massachusetts have officially launching the 2026 Girl Scout Cookie Program, marking the start of a season focused on community connection, entrepreneurial development and leadership as thousands of Girl Scouts take part in the world’s largest entrepreneurial program for girls.
This year brings a brand-new reason to celebrate: the debut of Exploremores, a rocky-road-inspired sandwich cookie filled with the flavors of chocolate, marshmallow and almond-flavored crème. It joins beloved classics including Thin Mints, Adventurefuls, Samoas, Tagalongs, Do-si-dos, Lemon-Ups, Toffee-tastic and Trefoils.
Girl Scout Cookies cost $6 per package and will be available through March 15.
Also launching, the Great Exploremore Expedition, a Flat Stanley–style adventure featuring this year’s newest Girl Scout Cookie. Girl Scouts and the community are invited to take a box of Exploremores (or the printable cookie or cookie box cut-out) on the road and snap photos in fun, unique or meaningful places. Submit photos now through Feb. 20 for a chance to be featured on GSCWM’s social media channels and website and to compete for prizes and awards such as Most Creative Shot, Best Girl Scout Spirit and Exploring the Outdoors.
Organizers said that buying Girl Scout Cookies does more than satisfy a sweet tooth — it creates meaningful opportunities for local girls to learn, grow and thrive. Through the Girl Scout Cookie Program, girls gain hands-on experience in goal setting, decision-making, money management, people skills and business ethics. These valuable life and real-world business skills benefit girls long after the cookie season ends.
“The launch of Exploremores adds a new layer of excitement to an already highly anticipated cookie season,” said Theresa Lynn, CEO of GSCWM. “Beyond enjoying these delicious treats, every purchase supports girls as they develop leadership, entrepreneurship, and real-world skills that will serve them for a lifetime.”
Girl Scout councils, like Girl Scouts of Central and Western Mass., exist to maintain camp properties and provide local Girl Scouts with skill-building programs and resources to achieve anything they can dream up. Every purchase of cookies helps to fuel and empower these dreams by supporting Girl Scout troop activities, while also satisfying a timeless craving.
Girl Scouts shape the world they want to live in and work every day to make it better. Through the organization, girls explore their strengths, embrace new challenges and are encouraged to be themselves, no matter their background or ability. Along the way, they rally around causes that matter to them, turning their passions into action and making a real difference in their communities.
To support the Girl Scout Cookie Program this season, people can participate in the following ways: If you know a Girl Scout, ask how you can purchase Girl Scout Cookies from them to support their goals; if you don’t know a Girl Scout, visit https://go.gscwm.org/FindCookies to find a local cookie booth location or to connect with an local troop’s online cookie shop to purchase cookies for shipment. You can also text COOKIES to 59618 to stay informed about how to purchase Girl Scout Cookies and other exciting Girl Scout news.
For more information on Girl Scouts of Central and Western Massachusetts, visit www.gscwm.org, or follow their social media channels, Instagram, Facebook, TikTok and LinkedIn, for the latest updates on the organization.
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