For Zenobia Moochhala, the Desai Foundation offers an important example of how community-driven philanthropy can grow into a powerful force for change—and how the next challenge is to scale that impact even further.
Moochhala, an entrepreneur, business leader and public-sector official, will deliver the keynote address at the Desai Foundation’s 12th Annual Lotus Festival on October 10 at Gillette Stadium in Foxboro, Massachusetts. The event will bring together Indian American leaders, entrepreneurs, philanthropists and members of the Greater Boston and New England community.
In her conversation about the Foundation, Moochhala focuses on the organization’s work to empower women and children across rural India through health, livelihood and menstrual equity programs. The Desai Foundation operates more than 30 community-driven programs and reports that its work has impacted more than 12 million lives across more than 4,000 communities in eight states.
A central example is the Asani Sanitary Napkin Program, which addresses menstrual health while creating economic opportunities for women. The program takes on added importance following a 2026 Supreme Court of India ruling connecting dignified menstrual health with the fundamental right to life under Article 21 and emphasizing the importance of menstrual hygiene to girls’ access to education.
The Foundation is now expanding Asani as schools respond to the new requirements surrounding menstrual health.
That expansion raises a question particularly relevant to Moochhala’s own career: How do you scale a successful idea without losing the community connection that made it successful in the first place?
As co-founder of Care.com, Moochhala helped build an entrepreneurial venture into a global platform serving millions of families. She now serves as Undersecretary of Business Strategies at the Massachusetts Executive Office of Economic Development, working on business strategy, innovation and economic growth.
Her experience across the private and public sectors informs her view that scaling requires more than funding. It requires strong leadership, partnerships, systems, innovation and the ability to adapt while remaining focused on the people being served.
The Desai Foundation’s model also demonstrates the importance of community. Its work is supported by an Indian American network that provides not only financial resources, but expertise, relationships and connections between communities in the United States and India.
The Lotus Festival has become an important expression of that community. Now in its 12th year, the event combines fundraising and celebration while bringing supporters together around the Foundation’s mission.
For Moochhala, the larger opportunity is to think beyond individual programs and ask how effective nonprofit models can reach many more people.
The challenge is not simply to make a nonprofit bigger. It is to build the partnerships and infrastructure that allow proven solutions to grow while keeping local communities at the center.
That is the conversation Moochhala brings to this year’s Lotus Festival—and one that extends well beyond a single organization: How can we take ideas that change individual lives and create the capacity to change millions more?
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Video Summary
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Genuvia Buchala, Undersecretary of Economic Development for Massachusetts and co-founder of care.com, discusses her partnership with the Desai Foundation. She highlights the organization's commitment to women's health, dignity, and menstrual equity in India, praising its ability to scale its impact to 12 million lives across eight states.
I continue to be so excited about the potential for the Desai Foundation to continue growing,
to continue serving women across India in terms of health, livelihood, dignity. This is something
that is such a core principle that Megha, Samir, Nilima really embody within the Desai Foundation
and all of the programming that they have. In my current role working for the Commonwealth,
I see the impact of these programs that we have in Massachusetts. And you think about
the sheer potential size of what India is. It is a huge market that they are serving,
and there is so much room for them to grow and have impact. And it's just an absolute privilege
to be able to be a partner with them, be on the board, and to watch them flourish and thrive
over the coming years. Welcome to India in India News. Our guest today is Genuvia Buchala. She is
Undersecretary of Economic Development at the State Government of Massachusetts. Also,
she has been a serial entrepreneur, best known for co-founding care.com, which went public in 2014.
She's also involved with Desai Foundation, which is going to host its 12th annual
Lotus Gala on October 10th at Gillette Stadium. Today, we are going to talk to her
about her involvement with Desai Foundation. Genuvia, welcome to our studio.
Thank you for having me.
I was looking forward to this. So now, how did you get involved with Desai Foundation?
And what attracted you there? So I was very, very lucky because in 2014,
I got invited to the first ever Lotus Festival at the Carlings Foundation.
So that was after the IPO or before the IPO? I think it was right after the IPO. And
Megha had actually met Sheila, who was the CEO of care.com at that time. And
I remember she had come back from a trip and said, I met this awesome woman Megha.
She's invited me to the Lotus Festival. And I hope you go. And I went to the Lotus Festival.
I met Megha and I was just blown away. I think the purpose, the cause, the impact
that the Desai Foundation was having. I was also involved in Thai. So I,
of course, knew of Samir Desai. And it was just a privilege to meet one of the founders of Thai
Boston as well. Genuvia, what really attracted to you once you attended the gala in the Desai
Foundation? I think first and foremost, it was the purpose that the Desai Foundation has.
Their focus on women's dignity, women's health, menstrual equity. It was something that very
much resonated with me. They had sort of taken this purpose and this conviction and actually
turned it into a program that was having such an impact. When I first started going to the Lotus
Festival, I think very much they had started with the Asani program. They were employing women.
They were creating products that were accessible to women and girls in villages across just in
Gujarat in those days. And when I think back to sort of where they have come in these 12 years,
it has sort of really shown that that purpose and conviction not just got them started because
Samir is a great entrepreneur and Megha and Neelima and Moha all have that entrepreneurial
spirit, but they were able to really scale the organization. I mean, today they are focused on
women's health, livelihood and menstrual equity. And I think that is something that is a real
testament to how much work has gone into growing the program. They're now in eight states in India
and are impacting over 12 million lives. And I'm sure that number is growing every day,
which we will hear about at the Lotus Festival. Sure. Now, I'm glad you mentioned the scaling up.
I think the Sai Foundation has done a great job of scaling up. It's friendly to so many
big states. Every state is like a country, right? People are on their own and 12 million people.
And I know that the scaling up was also one of your expertise in your business, right?
So if a non-profit organization wants to scale up Desai Foundation or any of the non-profit
group, what will be some of your tips on the scaling up for the non-profits?
So I think what I recently joined the board of the Desai Foundation, and so it's been a privilege
to see firsthand how they are doing it. I think one thing that Megha has done so well over the
last few years is think very hard about the team she has attracted around her. The organization has
grown. She has been so thoughtful about the talent that she has selected to help her in
the scaling process. I haven't just attended the Lotus Festival in the US, I've actually attended
some of her events in Mumbai. I think the second is really a thoughtful approach to fundraising
and sustainability. One success story within the Desai Foundation is that the Asani Napkin Program
is now a self-sustaining program. It employs women, it generates revenue, and it really serves purpose
for women and girls. As well as sort of expanding her fundraising strategy to engage with a broader
community in Boston, in Massachusetts, in New York, and in India. India is going through its
own interesting phase with corporate social responsibility being a key part, and I think
Megha has been at the forefront of really tapping into that to further the cause of the Desai
Foundation. I think the other thing that the Desai Foundation has done really well that I believe
other non-profits are also doing really well is expanding their service footprint. I was on the
board of Thai Boston for four years and really had the opportunity to see them introduce new
programs or scale up new programs like TYE is a key program that serves high school students and
really teaches them about entrepreneurship and it goes from strength to strength every year.
So I think a focus on introducing new programs and scaling existing programs to continue having
impact and serving more people is also a very big part of how a non-profit scales up.
Things that both non-profits like Thai Boston and the Desai Foundation have done extremely well.
Do you know if you can also talk about upcoming Lotus Festival?
So every year Lotus Festival is one of the events that Chris and I really look forward to.
We have an excellent time at the Lotus Festival. Lotus Festival is one of the
events that we look forward to all year to attend. It's such an amazing opportunity to
learn how the foundation has had an impact in the prior year and what's coming up for it.
But also it's just an amazing opportunity to have a good time. We get to meet so many people across
the network and enjoy catching up with them. I continue to be so excited about the potential
for the Desai Foundation to continue growing, to continue serving women across
India in terms of health, livelihood, dignity.
Thank you so much for your time.
Thank you so much, Abhendra.