The NEW model for emergency medicine for Dogs, Cats, and Exotic Pets.

Hi Everyone!

Today I will be sharing about VET or Veterinary Emergency Group. There is a great chance there is one where you live already!

Veterinary Emergency Group (often called VEG) is a fast-growing chain of 24/7 emergency veterinary hospitals across the U.S. that focuses only on urgent and emergency care for pets—no routine wellness visits.

What VEG is (and how it’s different)
Emergency-only hospitals: They handle things like trauma, poisoning, breathing issues, vomiting/diarrhea, fractures, etc.
Open 24/7, no appointment needed: You can walk in anytime or call and speak to a vet immediately.
All species welcome: Dogs, cats, and even exotic pets.
Designed around the pet parent experience: Their whole model was built to fix frustrations with traditional ER vets (long waits, lack of communication).

These are the biggest differences compared to a typical emergency vet:

1. You stay with your pet the whole time
You don’t get separated into a waiting room
You can even watch procedures or surgery in some cases
You may be involved in care (learning bandage changes, meds, etc.)

This is one of VEG’s most talked-about features.

2. Open-concept hospital
Treatment happens in a visible, shared ER space
You’ll see other pets being treated
It’s more transparent—but also more chaotic than a private exam room
3. Immediate triage
A vet evaluates your pet right away when you walk in
Critical cases are prioritized (just like a human ER)
4. Communication is constant
Staff talk with you in real time
You’re not left wondering what’s happening behind closed doors
You can ask questions throughout the visit

What to expect during a visit
When you arrive:
Walk straight into the treatment area (no traditional lobby)
A vet or nurse quickly assesses your pet

During treatment:
You stay beside your pet
Diagnostics (X-rays, bloodwork) and treatments happen in view
Staff explain everything as they go

If your pet is hospitalized:
You may be allowed to stay overnight
You can visit and observe care more freely than most ERs

Cost expectations
Costs are similar to or slightly higher than typical ER vets
Like any ER, pricing depends on:
diagnostics (bloodwork, imaging)
medications
hospitalization or surgery

Important: You’ll usually get treatment plans and estimates explained upfront, which is part of their transparency model.

VEG is designed to feel more like a human emergency room for pets—fast, transparent, and interactive.

For many pet parents, the biggest benefit is peace of mind from staying with their pet and seeing everything happening in real time. But it’s also a very different environment than a traditional vet clinic, so it can feel intense.