Tóm Tắt Sách Nói Kinh Doanh _ 101+ Ý TƯỞNG TĂNG DOANH SỐ - Cách Để Tăng Doanh Số Doanh Ngh

The work you are listening to is presented through the voice of Mai Lan 101 plus the idea of ​​increasing revenue Alphabooks 200 pages 13 x 20.5 cm Two points about the author Company of Alphabooks That is Alphabooks Choice Top Company Called Alphabooks By a group of young intellectuals founded in Hanoi in 2005 With the belief Knowledge is strength Through the introduction of valuable works of the world Alphabooks wants to become a hub for the communication of human knowledge with the Vietnamese people In the context of Vietnam joining WTO Implementing a new edition law And the Burn Act on copyright Alphabooks aims to buy copyright And publish valuable books Meet the needs of Vietnamese readers After more than 12 years of activity and development Alphabooks has become one of the leading brands in publishing And loved by many readers With a young, active, highly specialized and passionate team Alphabooks is on the way to become one of the leading publishing companies in Vietnam Currently, Alphabooks focuses on building the main books Alphacore Includes business guidebooks Lessons, methods and business management experience of experts Companies and famous organizations around the world Alphachain Education and thinking Includes books that help readers explore their hidden potential And take advantage of that ability to achieve success in work as well as in life Alpha Omega Humanities Classic book series Transmitting the most advanced knowledge in fields such as culture, politics, society of countries around the world Xóng The book series of Vietnamese authors ETS Space of scientific, creative, intellectual, modern products Introduction of the book Profit is the lifeblood of all businesses Without this flow, all organizations will be exhausted and disintegrated Therefore, profit must be maintained, promoted more and more Not just once, but continuously Every day, every week, every month This book is like a wise advisor And is the most ambitious member of your sales team An investment once and for all Helps you promote your business And maintain growth until when you want to do business 101 Plus Ideas for Business Will help you learn tricks And interesting strategies from many business models As well as how to apply them to your business Such as sending direct letters to advertise product brands Sell more to current customers Benefit the community Content 1. Business development is the key point Develop a business investment plan To monitor your products and services Nothing can be separated from the business development process To be more specific, it is to create a full list of detailed steps A benchmark for your company's official business activities Invite everyone in the company to contribute their opinions And supplement their business strategies A unified system is always much more valuable Than the added privileges 2. The three stages of business development process 1. Advertising 2. Official business 3. Managing and taking care of customers 4. Building trust and expanding relationships Become an active and positive member of professional associations Or business groups To help you get closer to your potential customers And create opportunities for them to learn more about you Time is gold Don't be late Find the right time and place For the customers you are targeting 4. Membership Create creative ways To introduce your solutions to customers For example, a strategic manager A third-party guide Advise for an important seminar Or even a teacher For a graduating class What you have to say Is not as important as what customers think about it 5. Taking care of familiar customers Analyze customer base And determine how many percent of your company's revenue Comes from familiar customers Or from the people they introduce Treat customers like they are the best customers Because to us, they are the real deal 6. Respect customer time Distribute your customer list from low to high Based on the profits they can bring to you See how much you can invest To attract them Always open up new relationships But don't forget old friends 7. Business goals Instead of setting a new income goal Try to approach this plan Spend time reviewing the budget report To determine and analyze How many new customers you need to attract To meet the goals set out 24 hours a day Use them wisely To find the best way to help you 8. Support tools Prepare a set of documents Clips And collect the reference samples Combine them into important reference materials To help you in meetings Or to find ways to increase your revenue 9. Attract customers Divide your customer list into two groups List what you like about them in one group And what you don't like in the other group Then mark the customers you want Not all customers are the same Focus on the target customer you choose 10. Explore your business Check your customer list And follow the previous path You are exploring the factors that affect them If they become your customers Thanks to the introduction of another customer Consider the end that the partner introduced to attract them The past can enhance the future 11. Share profits Collect and display the information you can share With individuals or communities around you Consider time, talent, reputation, infrastructure And favorable conditions Share is to show interest Studies have shown that Most people like to work with honest people And really care about them 12. All paths lead to Rome Consider choosing styles to promote your business Or follow them in a systematic way As well as a common way Or has influenced your business development process Make sure you are going in the right direction 13. Advertising Figure out a way to advertise without burdening the cost Focus on developing a list of positions and reasons List the type of list you want Then keep an eye on this advertising style Until you have a plan Advertising is one of the things that can't be without Too much can cause confusion 14. PR strategy List the activities of your or your company's main community And choose valuable information for customers As well as develop an approach to advertise them An important strategy will contribute to the stability of sales If it is born with the purpose of supporting the community 15. Sorry media Analyze the company's business situation And choose factors that can stimulate your contributions to the community And convey that message with a specific PR strategy Instead of sharing with everyone Try other interesting approaches to attract customers' attention 16. Public advertising If your company's photos and articles are posted on a newspaper or magazine Go to the list of people you want them to read And find a way to pass that information on to them Show off to expand the customer base As well as boost your reputation 17. Community Keep everything in the community activities that your company participates in Care about the people around Become their leader if possible You should develop a brand recognition plan for the company In simple ways Many outside individuals can contribute to your success Those who are willing to do big things to build And maintain the prosperous business community that you participate in Let's share with them 18. Website Keep detailed information from the company's website Summarize the end In order to direct and guide customers to access your products and services Website can be a high-quality number-increasing support tool Because it always works 24 hours a day And can record everything you say 19. Pricing strategy Compare the prices of your products or services with competitors And analyze the position of the price in your strategy to promote your business You can provide cheap, fast or good solutions So that customers can choose both 20. Business development strategy Keep an eye on customer information and research the places they often go to Products or services they often use Pay attention to products and services that are valuable to customers Then approach them with some breakthrough ideas Sometimes the best way to help yourself is to find a way to help others 21. Commercial support How to make all the strengths of the stages in the process of business development available at the trade fairs Always consider ways to promote numbers When deciding on any specific business strategy Deciding not to invest in a trade fair Does not bring high efficiency to business May be your most productive decision in many years 22. Direct sales Think about the ideal sales channels for your products and services Who, how, will become the business staff you choose And is the strong link between you and the consumer Sometimes on the shortest way to success There are also some twists 23. Business area Create an ideal business area for yourself By distributing existing customers in reasonable areas Concentration in the business area will bring you experience Customer information and reputation 24. Direct mail Make plans for customer approach projects every year And consider choosing contact methods Direct mail suitable for each customer Choosing appropriate and impressive customer approach methods Will make customers remember you forever 25. Publishing ideas Keep information about topics that you invested time to get As well as determine the effectiveness of that information for customers Sharing knowledge is a strength 26. Marketing for high-beauty purposes Determine the potential market Then choose the high-beauty purposes that you want to offer High-beauty purposes should show And provide useful information about specific customers Stick to your business With high-beauty purposes to show your value to the community 27. Promote business by word Go to the list of organizations that you can promote to them About your products and services Then give out topics that you can share And don't forget to tell them that You are very willing and able to promote to the community Give away and you will be received 28. Customer introduction Set a goal for the number of new customers that you want to attract The current number of customers you want them to join And determine the investment cost And marketing strategies for sharing activities Also have benefits like this Cost of connecting customers to a part of the marketing budget Is a fair cost If they prepare for you to bring back the benefits 29. Event marketing Invest in events that are suitable for the customers you are targeting Analyze and target the strategies attracted by customers As well as partners and suppliers If you can't have an event suitable for all your customers You should consider organizing an event for the purpose of increasing the company's revenue It doesn't have to be an event that attracts 50,000 people But at least you have to attract the right target that you are aiming for a certain number 30. Internal competition List the list of offices in the company As well as at least 3 typical activities of each office Can directly or indirectly affect the company's revenue Bring all the information you have to the discussion table to find competition 31. Improve the organization of the company Check the company's revenue growth goals And develop strategic and specific plans to achieve them Ask for the cooperation of all employees in the company In order to achieve the goal set How to be able to eat an elephant That is, the goal is to spread out and eat each one That is, the goal 32. The most effective strategy method Develop a strategy-friendly way to approach customers At least one of the above goals Or the goals you are interested in You will receive more than what you give away When you show a cheerful attitude 33. Close customers Give out plans that make your company's services more suitable To the needs and interests of customers If you can't regularly evaluate customers Do it through an intermediate partner To evaluate opportunities for potential cooperation with your familiar customers Attracting old customers is always easier than attracting new customers 34. Get out of normal transactions Develop specific tools Connect actively with customers In addition to business transactions and official services Let's build a framework for your business strategy And develop your business based on that framework 35. Fast-track transactions Draw up a map of your business goals Focus on the expected branches And supplement these large branches With information on supporting factors at each stage To achieve the goals set Don't forget to list the customers you need to reach As well as find ways to approach and monitor them Time is gold So don't waste any seconds Take advantage of the opportunity to attract customers in a short time 36. Effective workplace Connect with organizations or communities around you Provide them with the necessary information about you As well as the products and services you provide To cooperate with development 37. Change Make detailed plans for the new ways that your business chooses To apply to products and services this year Promote and maximize the effectiveness of this investment By connecting it with at least one or two other major development strategies Prioritize new ideas, especially in business 38. Organize time Draw up a list of your company's business potential Within a year Including initial business development activities And important activities And try to implement them 39. Motivate Draw up important milestones for your company or organization Call for support and support from other departments in the company A double-edged sword They can give you solutions That you may not think of We can't control some of the driving forces Or affect your business But we can take advantage of them to maximize our own benefits 40. Don't just show off about yourself Summarize important information with your customers List the information you know about them As well as the information you need to understand To easily convey your customers' interests Into your products and services To get good products and services Satisfy and attract customers' attention Don't just focus on providing information about your company Spend time learning about their interests And re-create them in your products 41. Strategically focus on opportunities Write down research documents for the customers you're targeting Choose a group of customers you know well And use the documents about that customer As a target on your business path Know people, know us Win or lose 42. Open up to your customers List your close customers And build relationships with people around them To open up to potential customers If they know you, they may like you But if they don't know you, it's your fault 43. The mission is to bring benefits Find information about your customers As well as the missions they're doing And the possibilities you can contribute to get benefits Don't forget to give them tips That your products can help them accomplish these missions Plan for your business and your customers' programs Become their companion on the way to their goals 44. Be in tune with your customers Pay attention to the most important interactions of your customers And compare them with your typical interactions Write down the interactions you haven't explored In the customer's documents As well as update their interests that you know If you talk to your customers in your own language You'll never catch their attention 45. The satisfaction of your customers Create simple tools Allow your customers to collect and have the necessary documents About their music Let them know that you appreciate their importance And that you're here to help them Your job is to help your customers do their job well 46. Knowledge of competition Focus on analyzing your first two customers What do you think about their competition? Determine how your products and services Can help them benefit from other competitors If your method leaves an impression on your customers And win the top prize on your own website You will become more unique When you know what others are doing 47. Expertise Ask your customers about magazines Or their favorite products Every time you have an important customer Study and focus on special techniques To help them shine Remember that business Is not always about providing information about yourself 48. When the opportunity comes Who opens the door? Learn and create opportunities for yourself To know more about your customers' interests and needs Be smart and bring back the value Used for the information you just got Add them to your customer's information file If someone knocks on your door And no one hears Don't hesitate Open the door And find an opportunity for yourself 49. Income and customer spending Learn more about the current financial picture Can affect the services you provide For your customers in the future Always consider ways to approach customers Including financial issues 50. Equip employees Find ways to equip your employees With the necessary elements To narrow the gap between them And your business goal Attract customers with value