Spatial Signage Bringing Immersive Experiences into the Real World Samsung

Automoto TV - Tech
1 follower
Oct 19, 2026
I think it's
a lot more prominent,
and it definitely looks
a lot better for social media.
We have cute girls, and it's moving,
so that will look really good on my Instagram.
So I thought, you know what, let me take some footage
and show my audience this really cool display.
Yeah, I like how large it is.
It's like almost speaking to a real person,
like it comes really to life.
I didn't realize that it was just a screen.
I thought it was transparent,
and I didn't realize until you told me that it was only a screen.
I thought there was something behind,
so it really feels like there's depth to it.
I think it's a great experience to see
your favorite character move in front of you.
In the case of a subculture game, the vitality of the character
and the reality are the most important elements.
If you use special signage, you can effectively convey this reality
and vitality so that you can immerse yourself
in the world as soon as you enter the booth.
I think the fact that you have the animated video game characters
in a real-life space is a really nice blending of the imagination world
and the real world. I like it.
Having this as the first impression of the game in public,
I think, is really helpful for the public perception of the game,
and it really conveys the personalities of the characters.
I really, really like it.
It was very difficult to design the route, but the theme of the product
was very thin, so it was really good for construction or space.
So we were able to display the goods that our users liked.
When you present it like this in a box,
I also thought it's much larger, but it's pretty cool
that you can put it all into a small space like this.
And even if the queue was kind of long,
the special signage helped kill the time a little bit faster.
and at the same time know the characters a little bit more.
So it's a bit more lively than just a still picture
or like a regular screen.
It was great to see the three-dimensional images even while waiting.
I think if it would be for the commercial like for like branding
or stuff like that in shops for example,
I think they could use it to showcase the like clothes
and stuff on people.
I could also see it be successful in like the theme parks
or like other events where you want to showcase something
I think it would be really fun to see something like this in Akihabara
I really want to see it
Something like this has a lot of potential whether it's
a really big screen or a smaller screen
Fashion stores, restaurants, especially a place as futuristic as Japan
I think something like this would be really cool
So yeah, it's definitely something
that I really appreciated seeing at Tokyo Game Show
