Social Media Secrets They Don’t Tell You!

Are you ready? I'm so ready. Watch your step with your shades on. Checking nature at this point. I feel like that pillow. Are you serious? Very serious. Oh my gosh. Who raised you? Is it so much color? We're not going to take a picture actually here. I know that doesn't match your feed. Your aesthetic. Hi everyone. This is my friend, Luba Kardashian. Stupid. You look like the emoji. The yoga one? Yeah. I guess I'll say it like this. Yeah, I gotta be zen for this. For me? Yeah, for you. Why? For me. Hey, it's me, Julissa. Today I have another special guest. I'm here with my friend, Luba. Can I still call you Julie? Yeah. I was about to say Miss Julissa over here. I know. Now we're all proper. I know. This is literally why she's on the show today. Because she's so committed to her looks, the outfits, and the curation of a beautiful Instagram feed that she has found a way to monetize. We actually met through one of our best friends, Adrienne Bailon-Houghton, as you guys are familiar with. We became really good friends because she ditched us when she got married. And we were both single. And we were like, hi, I'm Luba. Yeah. Hi, I'm Julie. Do you want to hang? Luba is also from New York. She's going to show us and tell us her journey on how she took a passion of hers, shooting pictures, curating her feed, and really monetizing it. Are you really going to do this? No, I'm about to take them off. Oh, OK. So as you can see, she even curates when she's going to expose her eyeballs or not. One thing you take seriously is that feed of yours. But I really took it more serious, I think, from my friends first. Oh, for sure. You know what I mean? Like, I had a passion for it. I would always yell at Julie when it comes to photos because she has no patience. Five pics in and she's done. I just think I'm better in real life. We've gotten into crazy arguments and fights over pictures for Instagram and for the feed. I'll take my glasses off. I don't have sisters. As you guys know, I have three older brothers. So her and I are like sisters. I used to tell her, Luba, I have my eyeballs, not yours. I don't see what you see. I'm not Mario Testino, Ina Wintour, whatever cover of Vogue you get. It got to the point where she was like, I'm not taking your photos. Don't ask me. I refuse. No, people will run from her. My memory is trash right now. Oh, girl, you don't remember I almost left your ass in Ibiza? Oh, yes, yes, yes, yes. Oh, my goodness. Yes. Ibiza. Get it right. So Luba and I. Yes, of course. Okay, cheers. Cheers. See how she's trying to soften the memory, the blow of what that drink was like? I'm like, drink up, drink up. One thing about Luba, you live vicariously through her photos. She will make you feel as if you are there. So this conversation may seem surface. You're probably thinking, why am I listening to these girls drinking wine and talking about photos? When in reality, when you take something this seriously, think about how can you monetize it? And how can you turn it into legit work? That's what Luba has done. You've turned it into a career. If you love what you're doing, it's never going to feel like work. Put it out there. Let people know that you have this talent. It's like you were so shy to own. It was kind of like a weird, I just learned this term, imposter syndrome, where you don't think that you're good enough for something. And it's like, no, own it. This is your passion. With Julie, she just kept pushing me. She's like, listen, stop posting once a month. Start posting every other day, maybe every day. Just take pictures. Take as many as you can. You are amazing at editing. And curate your page. If you can curate my page, you can curate your page. And create it to aesthetically what you want it to be and to represent you. I'm such a perfectionist, and I'm so obsessive with getting the shot. I put in the energy and the passion into taking other people's photos. I expect that from other people. That's a little unfair, I guess. That pressure on your friend that, I mean, literally doesn't even like taking pictures like that. I'll take five. I'm like, okay, I got it. You were trying to get that pool shot. Remember? Because we were so hype. Oh, yes. So she got a moment. There wasn't anyone at the pool. So, of course, she wants that nice, clean shot. I had Julie on the other side of the pool, in the water, on top of me, on top of the lounge chairs. It was like for 45 minutes straight. It's hot outside. Mind you, I'm melting. Okay? Melting. Like, is this good? Is this good? And I'm like, no, your shadow's in it. Move away. Come here. I'm like, but it's 100 degrees and the sun is bright. I can't not be in the shadow. I'm just thinking like, oh my God, I would do this, and I would do this, and I would do that, and I would capture it from this angle, from that angle. Not everyone sees your vision. Definitely not. I ultimately will use one of her photos that she took of me. Thank you. I will. I wanted her to not get so caught up in getting the shot, but be more caught up in the moment. That's our argument all the time. And the really trippy part about it is that when you look at her feed, you actually feel transported. It's almost like creating a storyline. Right. You know? So then you take it to stories, and you want to show off, like, how you started out and how it ended. And I try to capture every single moment. Whenever we're out, I'm over here doing one too many of these. I forget, and I'm like, dang, I had a cute outfit on, or we had such a fun time. One thing about Luba, she's going to capture the memories. I'll capture it again. People will yell at me in the moment. Like, get off your phone. Stop taking photos. Like, enough is enough. But then three years down the line, they're like, oh my God, thank you. For some people, it's them being present in the moment and just, like, capturing their memories through the eyes. And I capture it through photographs. But I think it's beyond photos. It's the content that you're capturing. Because you don't just do photos. No, no, no. Right. You curate videos, and you're kind of a creative director in a sense. But I feel like there's some— When you see something, you know how to really sell it. That is the important part. Because when you want to do this, and when you're getting hired by brands, I mean, I get overwhelmed. I'm not going to lie. There's moments where I'm like, ooh, how am I going to sell this without looking like I'm selling it? Selling it, yeah. Because that's the key. The first brand that I collaborated with, they were into my aesthetics. They liked the pictures that I took. And they basically said, hey, can we send you a few outfits? And can you create content for us? You know, at that time, I was like, well, all right, I don't know how to do this. But I guess I'll just take— I'm like, what do you mean? It's what you do. I don't think you understood how— But I think in that moment, it's like you also feel the pressure of just— For sure. Well, that moment, I'm sure, became real for you. It went from, oh, I just do this as a hobby, as a passion. To somebody actually wanting to do this with me for work. Now I'm getting paid to do this. Right. I don't like to not deliver. So I'm really big on that. Like, it has to be super perfect. I also have to say, during the pandemic is when I actually signed to an agency. An agency had reached out to me, and they said, we love your content. We love your aesthetics. We love your photos, and we would love to work with you. And I think at that time, I was only maybe at 35,000 followers. Now she's at over 100,000 followers. Her following grows insane organically. Oh, my God. She will full-on be her own wardrobe stylist and all that stuff. I have turned Julie into Club London ambassador at this point. Absolutely. This is actually something you gave me. This is Club London. Yeah. So once I started realizing that maybe I should be helping her, because I got paid in clothing, these brands started sending her collections. She's like, why don't you sell these clothes? I'm like, honestly, girl, I'd rather just give it to you. And I said, okay, fine. Say less. Signing with an agency, you know, I used to deal with the brands myself. And then Julie would always say, actually, respond to them in third person. Yes. Don't let them know that it's you, for real. Because they take advantage of that. So they won't want to pay a certain amount, or they won't want to pay at all. You're not always going to get paid collaborations. You have to start somewhere. So that's really important. I think people want to jump into it and make money right away. You're not going to make money right away. She can post this empty glass, and it will get engagement, people love it. But Julie was so concerned about likes. I'm like, who cares? Just post what you like. My followers are going to look at me like, girl, what we looking at? She's so big on my audience now. I'm like, you do want to evolve, right? You want to grow your audience. Your audience is not always going to be just this in a box. You don't want that either. She was always so afraid to go outside of the box. I'm always like, Julie, think outside of the box. Go outside of the box. Go outside of your comfort zone. Post something that you or your followers would be shocked to see or not into it. Yeah, and then I showed up in a thong, and you were like, that's not what I meant. She does have a really bomb photo in a thong, which I was like, yes, girl. And I actually want to dive more into beauty and makeup. A lot of my followers ask me to post makeup tutorials. And this is where I come to you and ask you, how do I go about that? I don't know how to really start that because I'm a perfectionist. Well, for one, I told you relax your face because no one's applying the stuff like this. And you would say, I am relaxed. I am relaxed. I said, if you're going to do tutorials, you got to do it. Same way I say it, I don't smile. Don't ever ask me to smile. This is true. But there are times where I would say, you know, chill out. She's like, relax your face. I'm like, it is. I don't know what you want me to do. Whenever we argue, we got to argue like this because if not, then we'll turn into a real fight. We take each other more serious like this. I'm Renee. So these characters actually happened. This is Regina. They came about in Ibiza because we were fighting so much. I said, you know what? I can't take it anymore. Introduce me to somebody else. This is how Renee and Regine came about. Over white Zinfandels usually. I think if you're just consistent and passionate about what it is that you want to do, I think you can do anything. Just exist above the noise. Do what you feel like is your passion. Wow. You're like a philosopher now. Like a philosopher? You think? You went deep. I went? How deep did I go? Like an ocean. Wow. You say there is no such thing ultimately as a bad picture if you have a couple things in mind. Lighting, angles. Lighting is, I think, the most important. Yeah. Okay, well then just show me. Do you have patience? Please hold. Take another sip. Yeah. Five photos in, she does not want to take pictures anymore. Show me how it's done. Show us all. This is when my shades are on. All right, come on. Oh, see? See? Let's see how long she takes to set up. So basically, when your friends have given up on taking your photo, but you still have to deliver content, Luba's going to show us how she does it all on her own. I need you to stand over there. Oh. I said all on your own. No, no, no. I need you. I've got one of you. Now do your infamous pose. This is Julie's pose. What is it? Oh, yeah. That's her favorite. Because I always feel like models, they do these contortion things. I always do eye level, and I have this little clicker. The majority of my photos are taken on an iPhone. I actually love to shoot in portrait mode. Julie hates portrait mode. If you're holding the glass, right? Okay. You kind of just take this, and you could do kind of one of these. Clicks. No one will ever know that you're taking photos. How will they know? Not the fixture hair! And I could also hide it behind my jacket, my blazer. Or you can even do one of these. Hold on. I mean, it's the clicker for me. I recommend you could just do it. Uh-uh. How will they know? You're doing amazing, sweetie. Okay, you try. I want to do a movement one. Then you can move your hair around. Oh, duh. Yeah, then click while you're doing it. I love the new photos where it's in motion. That's good. That one's good, actually. Take that photo now. Click it. So she's going to edit these amazing photos that I took. That's horrible. I'm going to show everybody. That is horrible. And don't forget to subscribe. Here you go, girl. Oh, wow. See you next time. Bye.