oren meets world: product packaging: buying the brand experience, not just the product

If you've ever lost yourself, or even a brief moment in a really beautiful piece of aesthetic packaging, then this is the video for you. I am an archivist, some might call me a hoarder. I get brought in by luxury brands in particular, and brands who want something special when it comes to their content, their design, their packaging, whatever it is. So I collect all these things that I think stand out, whether that's references on the internet or in real life. And today, I'm going to walk through a ton of them. All of my favorite pieces of packaging that I have physically, and talk about what makes them special, interesting, unique, and work. And throughout that, we're going to learn a lot about marketing, about standing out on retail shelves, about the consumer experience and what the little things can do, as well as brand positioning, and some of the logistics it takes to create this. I have most of these in a Notion database online, so you can actually go investigate the brands. And even if you're not as interested in the branding and marketing part of it, it's going to be a real exploration of lots of beautiful standout packaging, and what makes it tick. So I'm going to start with two of my favorites. There's Orca Water, and the Closet Azul Mezcal. So Orca is an interesting one. Because they take a familiar idea, the idea of any tin can, and they apply that nostalgic, transparent factor. There's a photo that was going around on Tumblr forever, that had a regular-sized soda can like this, with this same look and feel, just clear with the top. It would go viral on Tumblr all the time. Which I assume inspired this design. The whole idea is when you look at it on the shelf, it's something completely different. Something unexpected. And in addition, they've paired it with an unexpected product. 150mg of caffeine inside water. No calories, water and caffeine as God intended. A new brand, we'll see how they do, but a standout form factor that had people excited to buy it before they even launched. That when they go to retail, they're able to show people, hey look at the attention online we're getting just by virtue of the form factor of our packaging. That's an important part of the conversation. Because something unique you'll notice about everything that I have here is almost all of it that's sold at retail is meant to stand out on the shelf. And it's part of two to three key concepts I'm going to walk through here today. The first is shelf appeal. The second is shareability. The third is luxury experience. And the fourth is consumer experience. Before we dive too deep into shelf, let's talk about luxury. Class A Azul is a controversial alcohol. You've seen their white and blue bottles. Equally as gorgeous. And from tequila purists, there's a lot of conversation about the quality of what's inside. As there will be when any brand blows up and charges a premium. But for every detractor, there's someone who enjoys it and spends money on it. And has increased in popularity exponentially. When I saw this mezcal bottle is when I was really interested. Because they put, all of these bottles are handmade ceramic by one specific area in Mexico. This is a hand-knit yarn top. Something like, I forget if it was hours or days, goes into every single one of these It's getting constructed. Heavy ceramic. You can see the yarn coming out. It's absolutely gorgeous. It's a statement piece. What you'll notice about this that keeps it stand out. If you go into any apartment of men of a certain age. Who partake in the nightlife. You'll see several of the white and blue bottles that are on the shelf. But when I got this bottle. This is one that lives on the shelf. It's in all my videos. Because it is essentially an art piece. When you're investing into something that is a multi-hundred dollar bottle of liquor. The idea that you can keep the bottle and turn it into a vase. Or have it live on the shelf. And have it look good enough. And potentially be classy enough. That you can do that in an adult household. Versus the white and blue bottles in a party house. Is an interesting concept that drives longevity and luxury value for a new brand. One of the concepts I've always been obsessed with. Is the speed of luxury. Because I feel luxury takes time to really cement. And there's brands that have skipped that. That can charge a premium to feel luxury almost immediately. And the bottle is a huge part of that success for Casa de Azul. Perhaps my favorite example of this. Is Ace of Spades. For those of you who didn't live through the millennial nightlife cobra snake era. Jay-Z felt dissed by Perrier-Joulet. I don't know the deep dive story. But basically invested in or partnered with this company. To promote a more lifestyle friendly version of a premium champagne. So in New York. I worked as a graphic designer at a bar. That had a wall of these. All up and down. So when you walked in. You immediately were kind of shocked by the value. It was an expensive bar. Gold flakes in the drinks. $30 drinks. Back when that was uncommon. Now that's pretty common. This was very new. Very small location. A lot of celebrity driven. Justin Bieber was there. T-Pain was there. I met more celebrities there. Than I met in my life. Working there one night. Next to Ke$ha. Country stars. Whatever it would be. They come there because it was private. There's no photographers. It was small. And it had this premium vibe. And it was cemented by Ace of Spades. Ace of Spades wall. And this is one of the dummy bottles from the wall. There's not real champagne in it. That had to be kept as a souvenir. Once that bar got sold. And moved on. But they basically engineered. Through the look of this. And celebrity endorsement. A speed to market of a brand. That no one had ever heard about. I may have existed forever prior. I'm not 100% sure. Did not research this prior. But was immediately cemented as a luxury staple. And a part of the lifestyle. From the look. The feel. And the perception. Because a big part of packaging. The luxury experience. Is justifying the price point. With the Cartier box for example. You spend X amount of money on a watch. And you pull it out of something cheap. You'll probably still feel great about the watch purchase. But opening it inside this kind of luxurious clasp. The gorgeous inside. The pillow and what not. Just makes you feel like you're engaging. In a luxury experience. And adding that extra. $20. $8. Whatever it cost them to produce that box. At scale. On to that purchase. Really adds to that perception. To that storage. To the feeling that hey. I made the right choice. From the moment that you open up that package. So for anyone that has a premium price point. It's really worth thinking through. What that experience looks like. To the point on reusability. One of the things I like most. About the Classe Azul. You'll see it in homes. You'll see people keep it. Beyond its usage. Because the underlying conversation. That's hard about all of this. Is the sustainability element. We still create so many things. That simply get thrown away. But any brand. That puts the intention in the cost. And something that might get kept. Is circumventing that. In at least some nature. So another approach. Beyond the pure luxury approach. Is the objects as art. Let's take a look at this Skelly tequila. So this is one where. Unknown about the quality of the tequila. This is another one. That has stayed in the house. That is a sculptural element. That is moving beyond a brand perception. The Classe Azul on the shelf. Is also a statement about a lifestyle. This is more of a statement about an art. Something that jumps off a liquor cabinet shelf. A conversation piece. An adaptation of the original. Kind of crystal skull vodka. That many people may have seen for years. That was a first rendition of this. This is now a sculptural small edition of this. Where for anyone who does make a product. In low volume. Or low batch. Adding that artistic element to it. That again might get saved. That makes it a conversation piece. Adds to the interest and perception of the brand. And that can be applied in other simpler ways too. These are host cocktails. Love this bottle and the label application of it. Premium. These labels are super nice. Look at the metallic in here. I love that style with the three on. And they come in these art edition boxes. Another brand that does this in an interesting way. Is Margin Global. They're a cosmetics brand. They'll have a really interesting piece of art direction. On each of their different packaging. And they'll change it. This becomes a vehicle for collaboration. For interest. For change. It immediately associates the brand. For people that want to have that kind of creative support. It's a tactic on the shelf. I like to break down packaging. I break it into a couple different styles. One is straightforward. People just want to get what's out there. The other is extreme. This brand Caroba that I worked with for a long time. Is a good example of that. Liquid Death. Another good example of that. How do you position against everything on the shelf. By the extreme angle. Kind of like hipster. New wave angles. Minimal. Obviously overly feminine or overly masculine. And then there's always what I call the art angle. And there's this whole really interesting look. From Madre. That was pioneered by the design firm that did this. This firm called Land. Who did a lot of brands. They did Old Pal. If you're familiar with them. Stumptown Coffee. All their things look vaguely alike. Because of the style that they have. They're very prolific. They're like an Austin design firm. Who basically pioneered this look and feel. We now see. Obviously not just them do. But all kinds of different brands do. It's very traditional. Kind of two color. Old school line drawing. That really feels familiar. And interesting. And speaks to like a whole segment of the population. That is intrigued by it. Both from a nostalgic perspective. It has like that 70s feel. That it works with older people. Down to kind of like a younger hipster feel. At the same time. It's probably a whole other topic for a video. But that firm. The idea that we're going to specialize in a visual style. We're going to apply that to all these different categories. I believe they have some of their own projects. In these categories as well. And that we're going to take our visual style. As a firm. And turn it into a trend. Or turn it into something that's going to stay. It gives us power. It gives us facilitation. As someone who visually sets part of the zeitgeist. Is something I think that true kind of design visionaries. And firms can really be thinking about. If they're interested in pushing. You know. Like that angle. Something that can separate a design agency apart. So as many of you know. I didn't drink for many years. I actually drank a little bit now. So why do we have so much alcohol. So much premium alcohol. And all this packaging. And I made the choice for about six years. To stop drinking. And my son was born. I just wanted to be more present. I realized I was losing hours to drinking at night. I was losing time being hungover in the morning. It was a cost center. I really wanted to optimize my life. And make a change that came with parenthood. And so I did. And I stopped. Now I'm back into it. More from an experiential perspective. I'll have something once a month. I like to try new things. Especially when there's cultural places. Like when you're over in China. It's hard to even avoid it. And so I don't have strict rules. But we have so much in our house. Because I really believe. Drinks and experiences are facilitators. My wife and I love to host. I love to have conversations with people. I love to facilitate conversations. Between groups of people. And all of this is a conversation starter. From opening the Rocco fridge we have there. And pulling out a beverage no one's ever seen before. Or giving them a choice. Or having a conversation about it. Or introducing them to something new. Is something I enjoy. Same thing with alcohol. If you come over. You're able to have a premium experience. Hey we're going to pop this $600 bottle of mezcal. Or we're going to have this ready to drink cocktail. That's really interesting. Or we're going to have a bunch of options. That people can partake in. They're going to think about. They're going to talk about. They're going to remember. That's the kind of experiences I want to create. And then also I'm fascinated by. How people perceive things. And how their background perceives things. And what things are like in other places. And so getting people's background. Or what they enjoy and why. Or what appeals to them and why. Is really interesting to me. And all of these things are facilitators of those experiences. And you'll find. If you are like a hosting type. You love to have people over. You like to have those experiences. That facilitating those conversations. And having tools with which to do it. Is a really fun and interesting angle. Then there's getting to stand out in the retail shop. This is a really interesting one to talk about. And actually one where I have more experience. So my actual background. I've done a lot more. I've done a lot of small e-com brands. And medium e-com brands. Or e-com for larger brands that are retail. But my background is very traditionally in retail. Consumer electronics. Like in specific. Specifically. And then some work in CPG. And so I think a lot about the shelf. And what happens. The difference between boutique retail. And mainstream retail. What happens when we sell at a sporting goods retailer. Versus when we have that same product at Walmart. It's different. And the last brand I was at. For those of you who don't know. When I worked at Gel Blaster for a while. As an SGPA marketing. We were in heavy, heavy retail. I'd been at a camera drone company. In heavy, heavy retail. That prior. We were in Best Buy. We were in Fnac in France. We were in Virgin in Dubai. We were across the world in all these places. And then before that. In outdoors brands. We were in Bass Pro. And Cabela's. And all. And like that. And then small. Specific outdoor shops. But with Gel Blaster. In particular. We are selling toys. You're selling them at Walmart. And you're selling them at Costco. And there's a huge perception. In the categories. Of what that looks like. And what happens on shelf. Is almost everything. How do you get your message across? And so what you'll see there. That gets important. Especially in toys. Things like color blocking. So I'm going to bring this up here. This is a package I worked on. When I was there. For a product called the Barracuda. The Gel Blaster. And you will notice. That this is a very green. And black. And that was our identity. For this brand. Green and black. For the vast majority. Of products. With some tertiary colors. And things that came in there. Swapped some things up occasionally. But that's because. We were positioned against two products. Nerf. And Zuru. Who were both red. And orange. And when you look at. You'll see. Basically waves of shelves. Taken over. By how people do their color. And so. And if you buy one thing. Inside that color scheme. And you like it. You're going to go by. And buy the same things. And you look at. How do we get everything. We need to get across. Like on the front of this box. Or this package. When you're buying. You're choosing a toy. Or something complex. And then the cost element. Like okay. Actually showing this. And having an open box. Like this. Is actually cheaper. Than having a full blister cover box. And all the factors that go into that. And then the same thing. With what I call the consideration. This is how every retail shopper shops. Look at the front of the package. They have a package they like. If they're considering it more. They flip it around. And they take a look at the back. And it's a cursory look. And you have the opportunity. To grab them. With a couple items. And whatever gets said on the back. You hear of call outs. And diagrams. And the ecosystem. And all this other stuff. This is the same exact experience. That happens on the shelf. For most consumers. They're going to pick up. This energy drink. They say look. I like this look. I'm going to pick up on the back. And I'm going to go. Okay. It has 50 calories. Two grams of carbs. No sugar. Okay great. Let me read the ingredients. But they're looking at the ingredients panel. Maybe they'll look at. This like okay. There's 10 grams of plant protein. That's actually crazy. They've got 10 grams of protein. Zero sugar. Whatever. Maybe you'll get some of the actual panels. But that is how. The vast majority of people shop. So you have these opportunities. To get someone. Step one. Get it off the shelf. That's hard. Step two. Just reinforce it enough. Don't mess up. Enough that they don't put it in the back. Right. Because the thing that they grab first. Is most often the thing. That's going to get purchased. And that's a big part of the retail experience. And different things appeal to different people. But color blocking. Like I mentioned here. Is really important. So one thing you'll notice. The way this brand United Sodas of America. Stood out. Is you go to coffee shops. And all these different places. Around the US. They have this. You'll see a bunch of these colors. Next to each other. Inside a freezer. That has nothing else. With big color blocking. In the same visual style. And it pops. You go. Oh. This is a soda. You look at it. Next to any traditional soda. It looks absolutely nothing like it. And this is a positioning choice. And they have this organized by flavor. With a whole variety of colors. So you have a single color positioning. And you have a color blocking positioning. And that's important to think about. And they're all aesthetic. One by one. I think they did an excellent job. With a very simple. Minimal look at this brand. As someone who's not. Often a form of minimalism. One of the most interesting categories. To me. Inside positioning. Is hot sauce. Because when Truff. Came out. With hot sauce. They changed how people perceived it. They said. Hey. We're going to charge three times the price. What everyone else charges for hot sauce. When you go on the shelf. It's going to look premium. You can see these labels. They have the white one. Right next to it. Now they have small sizes. Next to that. They have this cap. And it's funny. When you see traditional hot sauce caps. Look kind of like this. In wood. Like Cholula. And stuff like that. But now we're going to take it. And we're going to make it premium. Right? So they just took a premium approach. To a shelf that had nothing premium on it. Charged that price for it. When you look at it. You see all these chaotic labels. You see all this wood. And then you see. Black in this sculptural top. And you see a whole block. Of solid color. That is positioning against. Everything else that is on the shelf. And then pricing higher than that. Now that's existed on the shelf. For a while. Which has introduced people. To the concept of a premium hot sauce. So then in comes. One of my favorite packages recently. Nepotism Project. Cloud 23. I don't want to be a hater. But it's a. It is. It's one of the Beckham children. It is. In fact. I won't be a hater. Because I'll keep the comment. It's an excellent hot sauce. This is a great one. The sweet jalapeno. I actually use all the time. They did a fantastic job with this. This bottle is gorgeous. And expensive. This top. Is pretty much like. The other tops. Like a chalupa. Or anything. It's familiar. It implies it's a hot sauce. But it's elevated. And the label is like. Nothing else in the category. It's standing out. Through virtue of its illustration. Look and feel. And then the product. Is excellent. So they have that trifecta. Celebrity endorsement. Incredibly high quality packaging. Someone else. That paved the way. For a premium category. I don't think this could exist. On the shelf. Without truff. On the shelf. To trailblaze that. And so now. They're giving an alternative. For people that have tried this category. And go. Well you know. I don't want the truffle taste. Every time. I want to try some other things. And this is a really good sauce. Where both of these fall flat. Is in the consumer experience. In my opinion. Hot sauces are great. These caps. Like leak. And the dispenser of it. Is like. Just not. You can see. There's like stains. Across the board. Because I've used these. So some work there. But excellent job. In the positioning. On shelf. That's some of the psychology. You think about it. Why people. Make these things. This way. And what you should think about. If you're putting together. Your brand. And then the cost. This is interesting. This is a relatively. Standard bottle. We're gonna go through. Standard glass bottle here. And a sculptural cap. And label. This cap. Was expensive. To get a one-time mold. You'll see. They run the same mold. In two different colors. And white and black. So they had a one-time fee. For that. Other than that. This is not like. You know. Maybe they got a custom glass mold. For this bottle. But it's pretty straightforward. And so a little expensive. It's a little more premium. Than your average one. But nothing absolutely crazy. This is very expensive. Default cap. Maybe threaded differently. For the top. But like this bottle. Was not cheap. Had an expensive mold. And it's not cheap per. Those are the kind of things. To think about as a brand. But if you don't. Say you're a marketer. And you're putting together. Your packaging. How do you think about that? If you don't have that price point. That's why I love to call out. Brands that can stand out. Another way. So like Visitor. Is a great one. This is a. Like a low out beer. Or like a malted water. Near beer. Literally just a sticker. On the raw can. Or a print on the raw can. Looks like a sticker. A little print on the back. For the label. This is an excellent way. Just picking it down. To it's element. It's gorgeous. This is not an expensive can. Didn't even have to have it wrapped. Obviously there's some cost. To wrap it. And print on it. Directly. It's slightly. You get the point. Someone like Ghia. They're taking a premium positioning. Multiple stickers. Sticker placement on here. Again default can. Just with a choice. Of what they print on with labels. These are really nice. Matte label. With an actual finish. On the actual lettering. That's actually. Probably pretty pricey. These are all different ways. You can approach. How much you want to spend. On your packaging. Versus a custom form factor. That's going to be expensive. Speaking of custom form factors. This is the freaks of nature. Follows the sunscreen. Love this color reveal. One of my favorite tactics. When you have products. We'll look at that with blank. Here in a second. I have a dispenser. In here. This look. And color pattern. What I like about this. Is a. It's a cool form factor. For sunscreen. We're always used to these tubes. But if you are actually anybody. That like. Is surfing. Or rolling out anywhere. This is actually an easier form factor. To like pocket. Or put in a simple bag. Or anything like that. Then a longer tube. This looks cool on shelf. Again will look nothing like. Other sunscreens that are on it. And to that point. I'm going to do a quick call out. For vacation. One of the best brands. In my opinion. Of the last decade. They present everything vintage. And it's funny. When you go. I did this beauty report. With Van Group. With all these trends in beauty. And I went to different stores. Alta. Sephora. All these places. With people I know. That work in beauty. Or take beauty. Really seriously. To shop with them. Just as part of the research. For the trend report. We did all these visits. And vacation is in. Alta. With the whole display. And it just looks like. Absolutely nothing else. In the store. It has this vintage. Nostalgic appeal. Across all these different packages. This is just one here. Tied into a brand. That leans all the way into that. Where they literally said. We're going to be a period piece. And we're going to have fun with it. And all our packaging. Is going to look like that. And we are nothing. Like anything else. In the category. And they have dominated. That's a strategy. As you think about. When you look at a cool package. Which leads us to the extreme angle. So I'm going to talk about Korova. Briefly. Korova is a brand. That I worked for. I was the president of the company. That owned it for. For a minute. And we had. All of these packaging. In our niche. It's a niche. I don't want to get banned. For saying. But you can probably guess. Where we chose. To go. This all black. Metal. Acid trip route. On everything. This is a hot sauce package. We did. Heavy iconography. The idea being. That there's always. People on the shelf. That will look at. Extreme angle. Or that dark angle. Or that counterculture angle. There's always a position. Brands can take. Now let's move over. To a few of my friends. The David protein bar. As we've seen. These are very popular. Online right now. It doesn't look familiar. Well. Andrea from the snack shop. Pointed out. That it really resembles. The old school power bar. Means it's innately familiar. To a wide variety. Of older users. I think it's critical. When you think about. Things are universally appealing. Like we have. With the Madre. Mezcal over here. And some of these things. That like. Can appeal to older people. Who find it somehow familiar. While the younger people. That feel it's cool. And this was a. A great choice of branding. I feel like for them. Simplistic. Familiar. And when you see the package. And how prolific. Is on TikTok. You know immediately. What it is. And that's important. And so they did. Took a TikTok shop strategy. And I've heard some conversation. Around this. Because they're so ubiquitous. On TikTok shop. They are everywhere. They have. Creators just hammering it. Because it works. And I've done. Hundreds of thousands of dollars. In the first month. On TikTok shop. And when you see things. They're that ubiquitous. There's just a muscle memory. Of like gold package. Gold package. That when some of that. Comes with this grand recognition. When you combine those two things. Of this standout package. And this repetition. Of people seeing it. Even just. It being so basic. As it being gold. Is a thing that works. In consumer minds. Cookshops. Coffee packaging. I like. Project coffee. I really like the little guy. Is the sticker. Big fan of stickers. With little people on them. Little personality. Things like that. I don't have a glow nuts package here. But glow nuts. Has like the founders faces. On the back. And they'll have little like. They're aisle interrupters. And stuff at retail. Those little like pop-ups. You have in there. We'll have the founders on them. Be like. We need to sell more glow nuts. To pay for our wedding. It's like a married couple. Or something. It's really fun. And interesting. Same with those little characters. Putting little pops of personality. Like that is fun. Another great package. I love for coffee. I should get to this. Dropping it. Walking in here. That they have this like. Matte inlay. For onyx. And it's like display. On it. That I quite like. That again. It's stand out. Let's get into body. For a moment. We'll end with. With blanks. So first. This is muscle goo. This is a product I have. With land force. This is one of mine. You can buy it. At muscle goo dot co. It is a. Competitor to. Things like bio freeze. And Bengay. That have like really terrible ingredients. So we made a whole bunch of ingredients. That are actually good for you. It is. Eighty seven percent organic. Nineteen essential oils. And there's an opening like that. In almost any category. To say hey. Are these things bad for you? Let's make a healthier alternative. Which is what we did with this. And then you'll notice. Why we have this packaging. The way it does. We made it big. We use this raw silver look. That we like. As you can tell. I have it in a lot of packaging. Focus is here. That we took some inspiration from. It's big. Big logo on here. We'll probably move that cap to silver. Over time. It went with a default cap to start. We went with this big size. Because there's some consumer feedback. That like. You know. We want to charge a higher price point. For this. Because it's expensive. It's organic. We're competing against cheaper products. Like okay. What is one way. That we can stand out from that. And one is. We want to put a ton on. So we're like. Great. You know what. Let's give people what they want. Let's give them the biggest tube. The biggest option that you can get. Like as a standard option. Which justifies being able to charge. Slightly higher price point. Makes people feel like. They can use it liberally. Which is the whole idea. And how it works better. And then if it ever goes up. On a retail shelf. Next to the competitors. That we have. It both looks visually striking. At that scale. And you'll go. Alright. Well cool. Like hey. It might be a little more expensive. But I get a ton of it. And so those are kind of things. To think about. When you have some considerations. Now cosmetics. Is one of the most interesting. This is. Kajer Weiss. I'm probably going to butcher. That pronunciation. You'll see. They have these metal. Reusable compacts. They're super premium. That are geometric. It's just like design approach. To doing anything. In this industry. But being something that. The reason these objects. Are so important. Is because if you choose one. A compact. And you keep it. Yes you may get refills. From another brand. You're probably going to get refills. From the brand. You have the compact for. You know the sizing's right. You're reminded of it. Every day. Every time you use it. This cloud compact. That they have. Excellent. See. It flips open here. It's cool. Amorphous shape. Completely unique. See two different approaches. To the same product. With the same overall look. How different they could be. And both being. Super social media friendly. That's what we're about to. Get to. When I get some of this recap here. Byredo. They're taking a normal item. Like a lipstick holder. They're taking like a sculptural. Approach to it. And I really love that idea. How do you take a form factor. People are familiar with. And how do you make it art. So Maya Beauty. Does these crazy ones. Some of the other ones. I won't show. Because they're nuts. But obviously. Like this horse top. And they have all these different themes. And motifs. Again. Extremely social media friendly. Half Magic. Another one. More Gen Z focused. But these are crazy pill bottle looking. Y2K era. Is again. Just a super social media friendly. Unique looking. That is the standard. With which. You have to come as a new brand. To stand out. Then you'll see something like. Like Aesop. Which is again. A good example of. This branding traditionally. You may not think is good. It's hard to read. There's a lot of information. It's black and white. But. It succeeds as a line. You know an Aesop product. Whenever you see one. Whatever it is. And there's something to be said. For that too. As far as the differentiation. Is the pure stand out appeal. And then running out. Through a myriad of products. Something they do an excellent job. So we're going to talk a bit. About the social media. Friendly nature of this. Why does this matter? A whole bunch of this packaging. Why is it. Why does it matter? What does it worth? If someone. Gets your product. And sends it to a friend. Or. Posts it online. On their story. Whatever. Makes it TikTok. Those are things that happen. All the time. People DM stuff. To their friends. All the time. They message stuff. And if your stuff. Is cool enough. To warrant that. You have a. Absolute. Exponential effect of that. Beyond if you just didn't have. In a world. That is driven on recommendations. That is driven on social media. You are giving the opportunity. For organic growth. And that's a really important thing. To think about. Speaking of tasteful things. I'm going to pull this out. From Brandon. At Blank's. So he's a good example. Of a packaging family. Right? CDs. Love the color reveals. I mentioned. The fruits of nature. This packaging all looks. Feels like a unit. It's not cheap. We'll pull this out here. By custom foam. And these cuts. And again. He is coming at you. With a premium experience. For his like. Sculptural objects brand. It was a new brand. At every moment. Of its experience. From moment one. Is helping drive its perception. Of can he justify the price points. And can you continue to sell you. Interesting. Expensive objects. And the way he presented. The product and packaging. From day one. Was probably worth the investment. Because it comes across. Feeling. More like an apple. Than it does. Something that you bought. Like a CB2. No shade to CB2. Watch my house. Thanks for bearing with me. Inside this video. I love talking about packaging. I love collecting. And these are conversations. I have with brands. All the time. As you can see. A bunch of the projects. I've worked on. I catalog. A bunch of my favorite packaging. At this directory. I will link down here. It's a hyper directory. It's free. I'm just shouting out. A bunch of things. I think are interesting. So you can go to the links. And you can actually find them. And hunt them down. I don't believe. I have a sponsor in this video. So if you do want to support. In any way. Musclegoo.co Try out some of our muscle relief gel. And if you have any packaging. You love. Please drop it in the comments. I'm adding to that directory. All the time. I want to do this video. Just the stuff I had on hand. And not reference so much stuff. That's online. If this video does well. And y'all like it. I will probably follow up. With going through a bunch of things. That are in that directory. And what makes them stand out. And interesting. Thank you so much for watching. Hope this drives you. Think a little more. About the aesthetic things. In your life. And what you enjoy or not. And why. And inspires you a bit.