How We Built Our Social Media Followings to Over 1 Million Total Followers

It looks like we're live on this. Okay, first ever first ever live diamond download. I don't know if people can see us or hear us or anything man, but I think it's going to be great. How are you doing today? You know, I'm stoked. So confirming we're we're live on Twitter. Let me check LinkedIn. This is this is going to be fun though. I'm doing well, man. I'm pumped that we're finally doing this live. I know that we do this every Tuesday myself and yourself, but here we are. We're live on live on LinkedIn. Heck. Yeah, cool. What's that? Are you doing? Well, dude, I had I had a bunch of my students down in Miami for the weekend. I told you about copy Olympics, right? Yeah. So I had all like the winning team team bow come down and did we had so much fun. It was like an amazing weekend. Dude. Heck. Yeah. People can actually comment. We just got a comment from YouTube. He's got a comment from LinkedIn. This is sick. Oh, there we go. Okay. This is sick. Sorry guys. We're just figuring out this tech. This is the first time we ever doing a live podcast. How's everyone doing today? Where's everyone based Felix? Yes. Yeah, this is Joe Felix. All right. Well, I really want to make sure that we deliver a lot of no way. We're just watching Cardinal on another channel. Sweet. It's amazing. All right. Well, I really want to make sure we deliver value and that's what we're here for. So why don't we kick this off and at the end, I'm good for a bit. So at the end, let's take some questions. We're going to answer some questions at the end. So post those up now or or at the end and Mason, let's let's get this started. Cool. Run it. Let's tee it up. So Chase and I have both been on social media for four years now four and a half years and I we've learned a thing or two about growth on social media. And we've also, you know, seen the fruit of its labor or the fruit of our labor. I guess we both had, you know, some success and and monetizing our audiences with various different things. Like you've had a couple courses that have done really well. You obviously like have grown your agency to multi seven almost eight figures with social media. I think this is something that more people should be paying attention to. I know that a lot of people are paying attention to building a building an audience on social media, but we're going to spit some game man. I think it's really good. Heck yeah, great intro. Let's let's do this. So kind of focus for today. We're going to talk about is I guess quote-unquote more written platforms. And when we say that we mean predominantly LinkedIn and Twitter. Those are really kind of going to be the two focuses today, you know, Mason's done really really well on Instagram and tick-tock and YouTube. So maybe that's for a future time. But today we're going to talk about LinkedIn and Twitter and one kind of interesting observation that I've noticed kind of doing both is I found that the right Twitter content can actually perform really really well on LinkedIn, but the right LinkedIn content doesn't actually perform that well on Twitter. So we're going to kind of talk about some content today and distribution, you know, the really the two things that you guys need to do. Well on both LinkedIn and Twitter is the right content the right frequency of content and ensuring that people actually see your content. So that's going to be kind of the the topic and the overview of what we're going through today. Mason anything you want to kind of mention before we dive in? Yeah, I think it's important that people understand like when you're trying to pick any platform to grow on you always have to understand what sort of like the fundamental like basis of the platform is so like the reason LinkedIn stuff probably doesn't do well on Twitter is because like if you understand that Twitter is kind of for entertainment and like just firing dopamine out of you and LinkedIn is really people have a purpose on there like people engage with stuff people are trying to network people are trying to like, you know, find opportunities to like make money get jobs and stuff like that. I think as long as you have that in mind growth on any platform is going to be easy. Like, you know that Instagram same sort of thing get entertained and if you understand how people scroll same sort of thing how people watch YouTube videos or tick tock or whatever I think before anything thinking like a user is going to help you a ton like that was how I did well on Twitter and I think if you sort of go at it from that mindset instead of like, how can I just be a creator think like a user first? That's like how the best marketers kind of do what they do. Yeah, absolutely. And one thing to double down on actually as you're talking about I was thinking that's too even myself as a user as a consumer. I'm in a different mindset. I think that's kind of what you're getting out of a different mindset when I'm on different platforms when I'm on Twitter, you know, I'm looking for yeah entertainment or I'm looking for certain types of news or sports or whatever it might be when I'm on LinkedIn. I'm really looking more to learn and connect and kind of further my career when I'm on YouTube, right? Maybe I'm listening to music. Maybe I'm watching some kind of thing to learn but I'm really there to be kind of entertained and sometimes educated. So I think really to like when you think about the platform that you're on and how people actually consume content that is really important to actually how you create. So I think that was a great tip in and with that let's let's kind of talk about like the content formats, right? So you have to consume content sure at this point most people are consumers. It seems like only like a few percentage of people actually are creating content, which is really where all the magic happens in terms of I'm going to focus on LinkedIn right now and then Mason's going to kind of talk about Twitter. We'll kind of go back and forth on the two in terms of LinkedIn. There's kind of six primary content formats and again on LinkedIn plus Twitter content plus distribution. That's the focus but there's six primary formats. There's text only. There's text plus image. There's text plus video. There's documents which are aka carousels, right? So it's almost like a PDF of images. There's polls and there's a newsletter. So those are the formats, right? So I also think to like when you think about content Mason, do you ever think about it in terms of the format in which you're producing like I guess for you like tick tocks of video, right? But maybe a better example on Twitter or Instagram that you can do a photo you can do a video you can do kind of text like do you ever think about the actual content type as you're creating content or you just think about the content and then reverse engineer to the type. I think so. Yeah, it's always you start with the message you want to get across and then you think about the best possible way to deliver that message. I think one thing that's cool about Twitter is like you don't have to use images or videos. I think that the best sort of tweeters are the ones that can that are really visual in the way that they write like. It all comes down to you know, being able to write really well. That's why these platforms are so cool is because like it rewards good writing, but I've seen people really crush it with like different styles. I've seen people never, you know, use a single picture and they're and they're just fine. I know some creators on Twitter that like the their content wouldn't do well without the images where like they'll have like a motivational message and then have pictures that are sort of aesthetic or like lifestyle based to help push it forward. And then there are people that don't actually use like text on Twitter at all and just have like a an image of like an article basically that they've written and that's basically their version of a tweet except it's really long like they can put like, you know, 200 words in a thing that people can just read and consume. So I think as you start you're going to have to try and find your style and just kind of try everything until you see like one of your post is going to do really well and then like rule number one on social media is when you see one thing doing well triple down on it forever. Yeah, dude. 100% and for me like that format that I keep coming back to on both Twitter and LinkedIn is text plus image, you know, I've done just text and I think I'm a decent writer, but I feel like what I do an image alongside text. That's really kind of where the magic happens. And I think like you're optimizing for different things on different platforms, but there's crossover. So when I post on Twitter, my kind of call to action at the end of the post is trying to get people to bookmark it. It feels like to me on Twitter. If you can get people to bookmark it and I think if they were able to bookmark it, they'll probably also potentially like it and maybe coming up as well comment and reposting on Twitter retweeting on Twitter takes a little bit more effort. But at my goal on basically Twitter is to try to get people to bookmark it and I found that that really helped push things into the feed and I'm basically creating highly visual content. I think this is super important on LinkedIn as well. I think the highly visual content is what's winning and my favorite format or things like infographics tables charts just really clear easy ways to share a massive amount of information and a really digestible format. That's highly shareable. So for me, it's text plus image. It makes I think actually for you. I know we've been talking a lot about LinkedIn and getting you on there. I think over the next 6 to 12 months on LinkedIn, I think video is going to be King. I'm kind of starting to see some signs. I had a video the other day get like quarter of a million impressions. I had a video the other day do about a hundred thousand impressions. So it's kind of starting to go head to head a little bit with my text plus image content, but I think for folks like yourself that are creating on YouTube or creating on Instagram or creating on tick-tock. I really think taking some of that best content from those platforms that's already been tested and bring that over to likes of Twitter and LinkedIn. I think is a great opportunity and a great move. Yeah, I think I think that piggybacks off of like what you're talking about where it's kind of like knowing your metrics like knowing your KPIs. So you're talking about bookmarks, right? So specifically for Twitter, they care a lot about bookmarks because it's like your content is keeping them on the platform and with video. They're kind of borrowing from YouTube. The reason video is probably doing well on LinkedIn because the purpose is again to keep people on the platform. If you have like a five-minute video that people are going to watch and they watch like the whole thing you just have someone watching your content for five minutes when someone can have a text post and you know, it's, you know, 10 lines long and it's really good and it's inspirational but people only spend, you know, 25 seconds reading it. LinkedIn thinks that your stuff is way better than that guy's stuff, even though you might have taken the exact same thing and just put it in a video. I think it's also the same when you have your your infographics because I've seen those on Twitter and they're like, they're very, you know, long and complex and it takes a minute to read. So I'm on your tweet for like a minute and a half reading this thing and that's a signal to the platform that you know, people like your stuff. That's a good thing. People aren't going to they're not going to push content. That's not, you know, bingeable that people are going to spend a lot of time on. So but I yeah, I fully agree. Yeah. So on Twitter, it's a bookmarks and on LinkedIn. The thing that I'm trying to optimize for is my theory on LinkedIn and maybe this is theory across all platforms. It makes sense is the more friction it has a user. Take the more friction required for a user to engage the more you're going to be rewarded and you know, liking on LinkedIn is pretty passive. Whereas if you leave a comment or you actually hit repost and if I'm going to repost with their thoughts in my mind, right? Like the harder it is to do that's the most amount of effort for someone to actually leave a comment to write something or for someone to actually click repost, which is basically in a sense people almost basically saying, hey, I'm raising my hand and I really like this content enough that I'm going to share it on my own space on my own wall on my own timeline. So that's kind of what I'm optimizing for on LinkedIn is trying to get people to comment and repost it. So I think like knowing kind of this certain I guess almost tricks of each platform and it's really just knowing like the things that the platforms are looking for the algorithms are looking for that keep people engaged and basically say, hey, this is the content that's good. So with Google right back in SEO and back in the day used to be backlinks with YouTube and TikTok and Instagram in these videos. It's right. Like how many times do people watch it? How many times do they pause and rewind? Like how many times how much time do they spend on it? Right? So each platform kind of has their own subtle kind of intricacies on like what they favor and I guess like my best thing to do is go take all of your previous tweets all of your previous posts all of your previous videos and get someone to build a graphic out of it. So my process right now is I think like a writer writing is very natural and easy to me. What I'll typically do is I'll write a piece of content. I'll post it and if the post does well, I'll go pay a graphic designer, you know, 25, 50, 75 dollars, whatever it might be to turn the written content into a visual and then I'll repost that content with the text plus the image, you know, three, six, 12 months later, like I can't even remember what I had for breakfast this morning. So I think a lot of people are concerned about like, oh, someone might remember that I posted this in the past. I'm basically refreshing and taking the content I post in the past and putting kind of like a new spin on it. That's kind of how I'm going about some of the content creation. Some of it's completely net new and then some of it's basically repurposing my old content put in the new form. I might take a tweet that was written and I might make a video about it and throw it on Instagram reels. I might take an old tweet in the past or old LinkedIn post in the past that was text only that maybe did well but could have done better and I'll slap an image to it. That's kind of how I think about it. Dude, that's such a huge thing that people don't understand because as a consumer, you don't notice this because you just see new content all the time. You just see like you're just scrolling through your timeline and seeing all this stuff you haven't seen before and you're interacting with some of it or whatever. But content creators who are posting a ton of volume. They have like successful hooks successful bodies successful ideas that they kind of swap around each other like you can have one hook that does really well and have you know use it three or four times a month with a different you know idea or different body and it can do as well every single time or you have like one really good idea one really good body and you just try rehooking it where even if it didn't perform before it performs now with a new hook and like a lot of content is really Frankenstein together like it really doesn't have to be like a new fresh idea every single time it works across platforms where it's like yeah you take a tweet and put it on reels you take a reel and put on tick tock or make a tick tock and make it a long YouTube video all that stuff works and yeah man you really can recycle the same stuff and a lot of people hear that and think it's a little bit tacky where it's like well no I don't want to do that I don't want to just like tweet for growth like I want to you know give people solid information it's like well if it if it goes viral every time it means that everyone's missing the information in the first place like you can have something get a thousand likes on Twitter but still like 90% of your audience and see it you do it again and then again and again new people are gonna see it all the time it's new to somebody so there's nothing wrong with with repurposing content like that yeah you don't ever set and one thing I want to kind of focus on too is like just to really kind of drive home like the content piece right like again content plus distribution content plus distribution I really want to make sure everyone understands that but really to drive home the content piece and this is specific to LinkedIn I think potentially you know applicable to other platforms but I think there's three types of primary posts that people need to be creating and I'm going to kind of list them right now and then I'll dive into each one the three types of people need to be creating is broad content authoritative content and promotional content so starting with broad content what's broad content so really I think about broad content that's like the synonymous with like how I think about like viral content but viral within a niche you don't want to go so broad that it's like a platitude that you know anyone in the world can get you want to go broad in the sense that you can drive views engagements and followers but it also should be related to your industry but wider than you typically talk about so for me early in my career all I ever talked about when I first joined social media was e-commerce email marketing and I really kind of built my name and my authority around e-commerce email marketing and it got to a point where I probably reached the threshold of how many people cared about e-commerce email marketing I had probably most but not all of them but a lot of them and I wanted to keep growing and kind of keep talking about the same topics but expand so I started talking about things like general email mark right everyone in the world should be doing email mark obviously not everyone cares about it so that filter some people out I started talking about business and entrepreneurship and kind of my journey I started talking about copywriting so everyone should be take taking kind of their content and creating broader versions of it to be able to reach more people and you know what does this look like right personal stories funny moments memes trending news and tips and advice that can apply to a large audience within your topic and then kind of you know two examples of that I've done as I shared a post before about like all the businesses that I failed that kind of how I failed and some of the learnings right and I think that is really relatable where we all have entrepreneurial entrepreneurial thoughts and we've all failed and you know sometimes people look at people and they're like oh they're only ever been successful they've ever failed so just like humanizing yourself and kind of talking about some of the the L's you've taken some of the failures that was like a really good post for me and then the other was taking kind of like an old school Porsche ad and kind of just sharing like some of the learnings and things from that so that's kind of like the broad post base any questions that make sense anything to add kind of on that type of content yeah I really don't think people should underestimate like how important it is to not just talk about like the stuff so even marketing right you can't just talk about even marketing or just copywriting because you turn into a theme page like I was I had something written downwards like you become a human theme page there's a lot of people like this on Twitter that are just like the worst people to follow ever and no one really genuinely cares about them because no one knows anything about them they've never sort of shown any likable qualities they've never shown their personality you have to talk more about or more than just the stuff you usually tweet about like yeah share your failure failure share like personal wins stuff that's like outside of business or like tell jokes or like you know talk about whatever happened last night that's so important to do or else you just become you know like someone could just completely clone your thing and there's no moat like the personality is the moat and that's kind of like an unfortunate thing about a lot of people's you know social media journey is like they build an audience but they don't really you know I mean because they don't have enough personality in their content you chase you have a family you love golf you have a ton of experience in business you have a lot of like lessons to share you could lose all your followers today and grow it back you know fairly quickly people be like oh is that chase guy and they'd follow you again but you know not everybody gets that same privilege because they're not sharing the the personal stuff yeah and when I think about like your channel I think about when I think about your Twitter your YouTube and your Instagram like let's use this example I think on Twitter you do a really good job like you don't actually do any selling on Twitter you do a really good job on on Twitter in terms of like sharing just like what you're thinking and kind of you know what you're up to and kind of some advice like like on Twitter you have like a really nice balance of like personality lifestyle and teaching whereas on YouTube I think like you're really going hard on more of like the teaching but like your it's done in a way where you know you have a personality and you're funny and you're really entertaining and I think that Instagram is probably like the best of both worlds for you where I feel like you use like your actual in kind of feed post or kind of your normal post kind of teach and educate and entertain and I feel like you use your story to really show the lifestyle and the personality right so you know I think like you kind of have cross different channels different strategies that show a whole lot of your personality you know some of your personality a little bit more professional kind of sense of YouTube and I think it's kind of the same for me right like I think on Twitter I share a lot of tips and tricks but a lot of it is to like just random thoughts and random advice on things I'm learning or things I'm witnessing you know on Instagram you know some of its families a lot of its business and on LinkedIn most of its kind of business entrepreneurship learning so I also think to depending on the context of the platform you can be a little bit more free-flowing in terms of your personality versus kind of the value another thing that I like what you do is you like okay remember when you were in school and like your teachers teaching right but sometimes the teacher like they're kind of just tired of teaching that day and they start just like talking ---- about whatever they want where it's kind of like like they'll they'll tell like a personal story or something like that or they'll they'll kind of like turn their teacher brain off and just kind of treat everybody like humans I think you do that where it's like you are the authority you are the teacher you're talking about all this stuff and then sometimes you'll just like invite people to you know give you restaurant recommendations where you're going to be you know for the weekend is like yo anyone know any cool golf courses like you know in Hawaii then someone's like oh yeah I played this course couple years ago it's amazing and you're like oh yeah that looks a lot like this great like you're just like you're you're doing the community building where it's like okay like we all love marketing but like what else do we love here like who have you love golfing who have you love you know you know or who you have kids I think all that stuff is super important to appreciate that all right so that was kind of more of like the broad content so that was that was awesome so let's now talk about like the authoritative kind of authority authoritative content so you know the second type of content you guys should all be creating is content that shows people that you're an undeniable expert in your field so for me that would be really e-commerce and marketing for Mason that would really be copywriting and the way that in which you create this the things that you can kind of share is like your processes what's your workflow what are some of your client kind of success stories you know what are the lessons that you learn right so you're probably going to get when you do post these types of content versus the broad you're going to get less engagement on these posts but that's okay right the goal of these posts is not to reach everyone the goal of these posts isn't to go far and wide the goal really is to focus and kind of hone in on your ideal target audience so for me you know I kind of have a couple things I'm looking at I should have shared my screen but I'm kind of looking at a couple of posts so I'll go like really long form content in terms of like talking about how we help the client fix their email deliverability here are the five steps right they were experiencing low email deliverability because they were doing X, Y, and Z right they weren't segmenting they were batching and blasting and they weren't really sending content that was relevant right these were the three issues they were having and the three ways in which we solve those were X, Y, and Z right we started with kind of a 90 day or 120 day engaged segment and that means segmenting like this instead of batching and blasting we started speaking to specific audiences first time buyers repeat buyers non-buyers right so really just kind of showing an almost subtly flexing kind of the expertise of like here is the problem and here's the solution I've been kind of I've done this in the past and I don't really like doing this now that I've realized this but when I first started on social media like four or five years ago I would just post client testimonials and screenshots without any context right it kind of came off as braggy and here's all these results but it wasn't really helpful and then a few years ago I'm just like oh man like this isn't that helpful like sure maybe it looks cool but I don't think there's like longevity in this type of approach so I just share way less screenshots now client results I more just teach people and tell them how to do this and it's really actionable authoritative content work for me to be able to talk about it you know I have to have done it I've done it so many times now that I can do it in my sleep so when you are sharing authoritative content make sure that yes part of it's flexing and kind of showing your results but the other part of it is really being sincere about adding value and being educational and teaching people and some people are going to work with you and others aren't but I think the mission of all of us is how do we create content that helps everyone become better off like that is my sole purpose and that's why you know we're doing these things you know these trainings and these teachings as we want people to learn and evolve and get better so authoritative content is super super important may say anything you want to hop in yeah I was going to I was going to challenge the thing you said about like just posting testimonials where you think it's like a little bit douchy or braggy okay first of all you should if you're a if you're an agency I feel like you should be bragging about your your product I feel like that's probably the best thing to brag about it's better than like oh like q1 2020 like we crushed 2 million you know I mean like people don't really want to hear that but I think like out okay so if you keep the testimonials flowing and you don't really have a ton of context there's gonna be a ton of curiosity about like what it actually is that you're doing I feel like there's there's like the give give give approach that obviously does work where it's like you can sort of just tell everyone everything and they'll end up coming to you anyway if your stuff is really high-level and stuff that they wouldn't do themselves but like I actually talk to an agency like they almost signed me I might still end up working with him at some point but they were just posting screenshots of like someone who was at like 70,000 followers on Instagram one week and then four months later they're at like 250,000 it's like wait what do you get like what are you guys do it like how is it even possible and so like I feel like there's there's an element of that that makes people really sort of like put a halo on you the halo effect is something that you can't really teach and I was gonna say this again about the authoritative content is like there are some people that just know so much about their thing that it's like they're just automatically put in the category of goat like for me like I follow a lot of like self-help type people like it's less about like business stuff now so I guess like you can maybe add something more about like maybe paid ads or or you know email or something after but when I think of like the people that I look up to on social media that have that like authority aura I've talked to you about this guy brute divorce before where like he just has so much life experience and has lived so much and has done so much that every time he talks about life or like gives advice it's stuff that I've never even come close to thinking of before and so because he's so far ahead like that's what makes me drawn to him that's what makes me want to follow him and engage with this stuff all the time and that's what sort of like gives him a high-level audience if you want a really high-level audience of like business owners that have money and they are in the market for email services the more advanced the information you give the better because like everyone kind of knows of a welcome flow is now everyone knows what a band and checkout is and I mean like you kind of change the market with that like back in 2020 when you were talking with this stuff no one really knew what that was but now five million people from who wherever have copied chase diamonds tweets and his ideas for the last four years and now you are forced to compete with them and go even higher and higher and higher and the market will just sophisticate but like if you're leading the market in sophistication like if you're the most sophisticated you're going to get all the money and people can't copy that like you can't find that stuff on Google you can only learn it through doing I like that I like that that's really interesting so what we're going to do is we're talking about the last type of content actually and then I got a bonus type of content that I think combines the three I'm talking about then let's talk about growth and then we'll field questions so probably go another like 15 20 minutes of like advice on kind of another types of content how to actually grow and then we'll feel a bunch of questions so well it's crazy we have 300 people live it's that's really cool that's super cool and oh really 300 live on where 300 we have a bunch of people on Twitter we've got a bunch of people on YouTube oh this actually isn't even pulling the LinkedIn numbers so we have 300 two people live on YouTube and Twitter and it's not only did well all right cool okay the last one is promotional posts right so the goal of the promotional post is to sell your products and services but again you know I'm I'm a big believer and you want to doing it you want to do it tastefully and really the easiest way to promote your business without looking like you're selling it providing value first and then making an ask so the ways in which you do this is I like doing this through case studies through sharing some of the results in client stories so again kind of talking about the authoritative stuff but doing it more in a way where it's like hey this is what we do we're open for business but not sounding desperate or kind of you know coming across too salesy and then kind of like again breaking down how you got the results right like really actionable content and then mentioning by the way we can also do this for you know at this point now we've worked with hundreds of clients that are doing seven to nine figures in these categories you've seen how we've done it and by the way you know if you're looking for a best in class email partner if you're looking for a best in class copywriter if you're looking for a best in class whatever it might be you know hit me in the DMs send me an email you know fill out this thing right so having different types of call to actions around your content is super important and again you're going to get lower reach and engagement on these things but it doesn't matter you're not looking for reach you're looking to reach the right people and to get clients so that's kind of how I think about it basically one example that I can share that you know I have pulled off is I kind of came up with this philosophy on like how I think about brands building out like their internal team and you know how agencies have built like their internal team as well for kind of email marketing and for like the internal side basically it's like I call it like the four four you know you should have an email marketer a designer copywriter right and then some kind of you know developer if you can really build it out maybe you just need the three maybe you don't need a developer but ideally you have the four and then I break down like you know what each role does you know what kind of experience they should have what tools they should know you know what types of things and KPIs they should be looking for so I put down like almost like this Bible of like building out your internal team for e-commerce brands and it's a lot and it is overwhelming so I'll put at the very end of that saying by the way you know we worked with hundreds of brands that want to do this but can't do it don't have the budget don't have to know how don't the time so if you want to do all these things but you want us to do it and consolidate it for you, you know, hit me up and this costro a ton of business based on the four top of the fourth one you want to hop in here. Yeah, so there's a couple ways to sell without selling you had a fantastic Alex in my inbox last Friday. Whoever wrote that is great whoever Alex is man. This kid really knows his stuff. So if anyone's on Alex my inbox, they probably know what we're talking about here, but Alex said about the selling like selling by example instead of leading by example you're selling by example talking about the dream state. So it depends on like kind of what you're selling but like you can just talk about all the benefits of the product as if they're happening to you and people will kind of want to latch on to that and they'll DM you and try and learn more so like if you have an agency, I don't know this might be a little bit different but like the example that Alex used was like your day trader and you make a bunch of money you can talk about how great your life is because of how much money you make from day trading and like a lot of times you will get people that come through asking to learn and then can be sold whatever course you want to do whatever you're selling. I've had I haven't done this directly because I don't really sell on Twitter but students of mine have done this on my behalf kind of I've actually ghost written in tweets and it's the same sort of thing where it's just like you know, this is a simple vibe version of it but it's basically like look at the car look at the watch look how you know how free I am how much free time I have like this is amazing copyright is amazing DM DM DM set set set sell sell sell so you have that and it's like again less salesy but still very much promotional because people want to basically be you and that's the whole reason of having a personal brand and then the second example I had was I had a friend of mine who's launching an agency and he wants to do like this big long tweet so like announce the agency launch and it was like it started with like a siren emoji siren emoji big news something major is coming with the eyeballs emoji and this whole basically like a press release like here's what we're going to do for you over the past few years me my partner have gotten 350 million views working with brands on tick-tock now we're putting everything we've learned together to help to explode their tick-tock presence with proven viral public so he was like yo can you basically like what would you change about this it was like a thousand words and I shortened it to it wasn't a thousand but it was it it was long and I put over the past two years my partner and I have gotten 350 million views working with brands on tick-tock so I kept that part but I said we basically have a red button that we can press anytime we want to make an econ brand go viral and we can press it for you you're a brand owner DME and I can tell you how it works this ended up crushing for him my rewrite because you're saying less and all you're asking is for a DM all you're asking is for a conversation and you just have one line in there that talks about like how powerful your tool is without overselling it the first thing was kind of overselling it was just like giving away the entire thing like telling people way too much information you can literally just go like I've gotten X result it's given me benefit if you want benefit DME that's like super not promotional but that's more than enough for people to go and pursue a deal with you if they want to do it love that that's it and then the last one we're talking on the content side is in my mind one that kind of combines all of them and I'm calling it engagement bait now we've all seen it on Twitter we've all seen it on you know LinkedIn maybe it's even other places as well but essentially what it is is you'll create a resource or leave magnet they make people engaged to receive so comment X Y & Z you know like repost and follow whatever it might be and what I like about this post is I like it because it combines three previous things that we mentioned you know it's broad in the sense that you know if it's the right leaf magnet it can go viral it's authoritative in the sense that the content should be focused around your core expertise and then it's promotional in the sense that it attracts hopefully potential customers or clients and done correctly you can capture a lot of email addresses as well so you know I've probably done this a few dozen times now and I've acquired probably something like 20 to 30,000 email addresses from running these types of things they're super effective so I actually even did this may send this to you but I actually even did this for like my course lunch and I was pretty surprised how it worked I basically said like hey I'm deleting this in 30 minutes let's make a deal you know whatever whatever if you want a discount comment this and dude like on LinkedIn like within 30 minutes I had 220 comments and I did this on Twitter as well and I sold dozens and dozens of copies of this for by just getting people to basically comment saying that they wanted a discount that worked really really great for direct selling and this could work really really great as well for having a lead magnet so for me it might be something like what I mentioned before at e-commerce brands I put together the master playbook on how you should build out your internal team I talk about my core four roles in whatever whatever if you want this hit retweet and comment access and right because each person engages in comments and then kind of helps their circle and their network see it which helps basically like the ripple effect so some of these posts have done right and kind of go on for forever and get tens of thousands hundreds of thousands actually even millions of views and you know hundreds or thousands of engagements so it's it's pretty wild I remember those are really big I remember those being a thing like two years ago I haven't seen as many recently I don't know if people stop doing it or if Twitter is not really pushing it anymore are you seeing the same success with those now so Twitter you're right like I feel like yeah two three years ago however long it was like that was the thing that just made its way over to LinkedIn probably past six months so what I like about LinkedIn is like all the stuff that like everyone that's crushing on other platforms is doing just bring your strategies to LinkedIn like it's a little bit less sophisticated in terms of like people are trying to game it less which means like the people that know how to game it probably can game it better so I think like what used to work on Twitter with was this whole thing I think it still does work I still do see some of them don't you want to see less now on LinkedIn like right you could get hundreds or thousands of comments one of my clients I think he had the most I've ever seen he had like 12,000 comments it was insane wow yeah I mean my engagement bait is a lot different I've had two in the last 30 days that were pretty ridiculous one was about spicy food and one was about how you can like find a wife as an Indian man oh man well yeah but I mean they were both like ideas that I thought were good that were just slightly controversial that like you know people just went nuts over so like don't do that do what Chase is talking about yeah all right well cool so the last thing I want to say on the content side right is in terms of the frequency of content right like we've gone through a lot the majority of your posts should be broader potato so I think it like this 80% of your posts should be some sort of value and then 20% of your posts should be some kind of selling or engagement base so if you're posting five times a week you know four of the five should be hardcore focused on value and then one should be promotional right so the pattern here is give give give right give tons of value and then ask right that's kind of the format I follow you do follow a symbol a simple or similar kind of format to that I really don't man I like I really just kind of tweet from the heart most of the time because I don't rely on Twitter as like a traffic source so I also kind of like rarely use it but I remember like I was always afraid to promote so like the it was basically like value value value never selling but I think like knowing what I know now and after seeing like you have some success like I think it's just as long as people understand that like you shouldn't be afraid of selling like you should you should want your audience to want to buy stuff which they probably do like they're waiting for you to sell something go with it go with that mindset but I don't really have like a trick like schedule like that for sure already let's let's kind of quickly talk about distribution and then we'll take questions this has been great this is really cool to see almost 400 people live on Twitter and YouTube alright so distribution for whatever reason most people ignore this or don't understand this this is the most important step make sure that your comments actually save we've talked about types of content to create whatever it doesn't matter if people aren't seeing it so you know this sounds simple but the easiest way to get more comments on your post is to comment on other people's posts so I'm going to say that one more time just because like you know whenever I tell people that advice are like oh my god like duh like the easiest way to get more comments on your own post is to comment on other people's posts so this takes kind of three shapes and forms one is when people do comment on your stuff try your best to reply I'm good at this sometimes I'm really bad at other times it's something I want to get better I just are you know to do all the time but if you can reply to your own comments and with that try to comment on other people's posts that are commenting on yours right share share the love number two is make a list of like 10 or 15 of your peers that post regular content post good content that you can comment on I mean make sure when you're commenting you're adding value don't say great post you'll give some context give something of value the more valuable comment the better it's going to be if you're commenting just to comment it's not going to really work and then comment on your ICP right so comment on the post of your dream clients add value ask questions you know be engaging and when you do that right you comment on let's say 10 or 15 or 20 of your dream clients post for a couple weeks and then you approach them the DMS consciously or subconsciously they're going to know you and appreciate you because you're showing love and you're adding value there were too many people that are trying to get clients they might come at once or they're not coming on they'll just go straight to the DMS to try to pitch and it doesn't work so that's that the other thing too is like be intentional try to set up comment and trades with friends and co-workers so maybe if Mason and I are both hopping on Twitter for the first time or if we're both already posting on Twitter it's like hey we're friends we're working together we comment on my post I'll comment on yours will add value we're not gonna be tacky doing those types of things a keeps you accountable because if you know people are going to be commenting on your stuff or looking for your post to comments on you're going to post and then be it helps their audience kind of get access to your post and vice versa like every comment almost is like a mini billboard or advertisement from those people were percentage of their folks are going to actually see your stuff bro exactly I'm okay this has always been my thing I realize this luckily early on that like the best thing you can get to grow is a cosine like I had back in the day I don't know if you know Lawrence King yeah and then like when I started working with you like you were coming to my stuff and that was always huge for growth which I which is by the way not a plug but part of the reason why you're like your product is so good is because like you're literally getting a cosine like yes it boosts impressions but it's also like chase diamond comments in your chase diamond comments on your post and so I think that's why that's that's a huge like solution I know you got the the ghostwriting thing too so you kind of got like everything cranking but I think like yeah if you can get people to like if you can engage with big creators and get them to sort of like know who you are and then they comment on your stuff like that just pushes you everywhere that's how you actually grow really fast yeah dude that's how I grew too on Twitter I don't know four or five years ago the guys that started Colty and Marco what's up kill crews at the yeah the cool crew guys yeah they put me on to Twitter about dude you got to do this we're going viral left and right so I started posting about like email deliverability and email marketing and they engaged and dude I think like the very first time they engaged I got like a hundred followers and I post like every day for a week does obsess and by the end of first we got like a thousand followers I just really saw like the power of getting you can basically want people that are at your size and above your size to engage with you whether you pay them or you trade with them or whatever that the barter the agreement is that's super important I would say that a comment is probably even worth more than a retweet and then a quote is really good too but like you see a lot of these accounts that are just like retweet bots where it's like they have somehow quarter million followers on Twitter something like that and all they do is just repost other people's content they don't even have their own stuff that like cheapens them but a comment it doesn't take anything away from their feed it's not like they're like you know making their like it's just like other people's tweets on their feed it's like one plus one equals five like it adds way more value than just a retweet so a comment from someone who's famous or popping on the on your platform is is super important heck yeah this was fantastic about 45 minutes of content and value let's do I've got a call in about 15 minutes let's do about 10 15 minutes of Q&A well I guess first off let us know in the comment section was this helpful should we do more of these and second drop some questions we'll try to answer as many as we can next you know 10 15 minutes I saw this one right here Cardinals my teacher he has no idea how much I'm learning from our I super appreciate that that's dope shut up Felix we haven't even I go way back from you know why Sadia actually just joined in a circle this morning pretty sure really amazing yeah let's get some questions but I do pretty cool to see we're live throughout this like I can only see YouTube and Twitter but we're at 442 right now and doesn't include LinkedIn so maybe we actually have questions already let's see we're going to real quick to see if there's any questions Felix goes how do you guys manage the hundreds of DMS you guys receive if you go for it I don't really get up like that many DMS I get a lot of pitches but I just ignore those I mean like you could have a setter in there if it's for business I mean on Instagram yeah I get thousands of DMS of a week and I have a setter in there and I have many chat as well I know many chats really good for for Instagram and Facebook I don't know if there's like one for Twitter LinkedIn is there like a DM automation tool I'm super scared to use automation on LinkedIn so whenever I do like the comment post or people reach out it's always manual which is kind of a pain I'm kind of scared using automation on on LinkedIn on on Instagram or Facebook or whatever using how do you use many chat it links to your thing and just basically shows all of your DMS in an like in their interface but then you can you can like tag people like if they're in a certain like position the pipeline you can see like it's just a more organized way to look at it and you can set up automation so someone uses a keyword like copy someone DM me copy there's an a message that will go out to sort of like mark the conversation and then either me or my setter will hop in there and just like manually go back and forth guys so you're using many chat almost as if like it's a shared inbox between you and your team to kind of like a shared inbox CRM to manage all the inbound outbound that's right okay interesting cool yeah I guess for me like I get a lot of DMS in emails if it's something I can respond to quickly I will if it's a pitch if it's a good pitch I'll kind of entertain it if it's a bad pitch I'll typically just delete it it's hard though because there's so many platforms right that you post on and it's like you see it and you forget so I try to be good but it I don't have a good solution it's hard I guess the best way probably would be Mason getting a team member in like you do on many chat across all the inboxes I don't know if there's like a platform that that kind of aggregates all of them but I'm great to have a team member and kind of help respond because people have questions that like I've answered a million times it'd be great for almost them to almost have like a list of FAQs where they could answer the question that I've already answered for someone else like that would be cool yeah I don't know like do you get a lot of Twitter DMS I'd say Twitter I probably get like depending on the day five to seven DMS same yeah and so like both of us are pretty up there in terms of followers and like yeah I probably get like three or four pitches a day and then maybe someone saying something nice but I don't know yeah I wouldn't worry too much and like if there's also don't even worry about hiring someone unless you know there's money in there so like if you have a product or something they're trying to sell via Twitter or you have an agency service or something don't worry about it just like ignore everybody someone says tips to grow on Twitter as a first year entrepreneur without and I guess he got cut off there but I guess in general chase like tips for growing when you don't have authority yeah I think I think I think a couple things like I think there's tips for growth I think there's tips for clients one of my favorite tips to get clients is basically what I'm calling like I don't know best way to describe it but essentially on every day on Twitter on LinkedIn etc people were always looking for recommendations of freelancers agencies people to hire so I would like be intentional of like looking on your feed like of those people asking questions and either a respond to that you know if you're spying yourself and kind of vouching for yourself that's maybe worth one point however if you can find like a co-worker or a friend or a family member I can kind of vouch for you and kind of speak to you that's probably worth like three or five points like in terms of like reaching out to folks on social to kind of like land clients regardless of your following size that's a great way to do it like getting clients through social comments you do need your profile to be optimized you probably do need to be sharing some kind of ongoing content but to answer the question like how do you actually grow I think we've kind of talked about that a little bit around like making sure that you can trade with people or pay people or you know whatever it might be to comments and like and engage with your stuff like you know I think that's like you're going to grow if you really kind of hack at it for a long time you'll grow slowly but if you really want to expect your growth you really do have to have certain people that you pay or you negotiate or you trade with engaging with your stuff I wish it wasn't the case that's just the reality of it that's just my opinion specifically on Twitter and you need people that have audiences to co-sign you like Mason said and the co-sign is done through likes comments bookmarks and retweets I was okay so I mean I'm a relatively new entrepreneur like I'm newer to this than chases and when I started Twitter it was like April of 2020 before I had any clients or any real knowledge of like what copyright was and that was like kind of like my first thing and like you don't have to use Twitter to get clients or to sell something or to build an audience of people that you know want to learn something from you it doesn't have to be that way you can just like hop on Twitter and just be good vibes my first tweets were kind of about copywriting it was kind of about the journey but I was never saying like follow me to you know watch me blow up like it wasn't about that like you can just be on Twitter and just be a user and just like watch the way people are you know tweeting and learn stuff from them like I was in silence for like a year and a half with the cardinal Mason account before I even ever tweeted anything about copyrighting you don't have to like teach people anything if you don't know stuff that's actually one of the worst things about Twitter is that you have people that have been like doing something for two months and they think they're an expert and then they just start like tweeting as if they're Jay Simon it's like you're not Jay Simon and I'm sorry it's not it's not the way it is so like yeah engage with people hide people up just be known as like a cool person online the same way that you know if you were to go to like an MMA gym you don't have to like if it's your second class you don't have to like go and start teaching like sweeps and you know leg locks and stuff like that you can just show up hype everyone up make them feel good about what they're doing people will root for you and you root for them and it's just a good just be a part of the community you know heck yeah should we try to answer one or two more should we wrap there yeah let's try and speed run these so someone's someone said I'm torn between catering to old grandpas and 18 year olds I guess on LinkedIn how do you balance the language you use I mean I guess the right answer is be yourself right because I don't know Chase might tweet like a or like sort of like a tech bro but if I were to sort of copy Chase's style on LinkedIn like I would not do that I would I would tweet or post like me I would talk like me because that's why people are going to follow you don't like start by trying to be somebody else it's not gonna work yeah it's impossible to sustain right you might be able to do it for a few posts but over a long period of time can't sustain that yeah okay easy what do you think about the concept of selling streetwear clothing brand items as an entry ticket to educational digital community are you the guy that was edging earlier okay so you're talking about like people buy a shirt and then they learn how to do drop shipping not sure if that's super relevant here Chase is there anything you see in there that could be answered we do the country where brand items as entry tickets additional I don't know I'd have to think about that one how does it sell that I just I've never really thought about that I mean I guess potentially inside the community maybe if people were certain tier they can get streetwear I don't know I don't know if I would sell streetwear to then get people to buy a community it probably would do the community if the community is like the end goal and then have merch that you send or sell within the communities probably what what I would do yeah and then chase you got a really nice message here I learn every day from you can't thank you enough he wants you to accept his connection request okay I'll check that out after thank you I chase I does that wrap it yeah I was great if we should do more of these let us know we Mason I record every Tuesday at the same time we would completely just record us but we wanted to do it live to answer some questions and be more engaging so you have if you guys like this let us know yeah yeah oh okay we got miles here what's up miles love miles man like button yeah make sure you guys like and engage with kind of post that we put out we put on the YouTube channel in a pocket channel and it's basically the diamond download by myself chase diamond and my co host Cardinal Mason so yeah hopefully this was helpful yep thanks for watching everybody thanks for allowing us into your homes so long for now we'll see you next week cheers everyone thank you guys I