How to Make White Eyeshadow Pop Without Looking Chalky | Makeup Tutorial

This might be the most beautiful wide eyeshadow look I've done in a very long time. Wide eyeshadows look simple, but it's actually one of the trickiest shades to work with. So today I'm going to show you exactly how I create this look and how to make wide eyeshadows look bright, vibrant and dimensional. Let's begin! I'm starting with a glow tint serum. I wouldn't really call this a foundation. It's somewhere between a luminous base and a sheer skin tint. My face is also much lighter than the rest of my body right now, so I want to even everything out. And this formula is very sheer and glowy, and it gives the effect of beautifully prepped skin. Yes, it looks a little orange on me right now, but don't panic. We're going to correct that with the final step, and you'll be surprised by how much color theory can change the finish tone of the base. So I spread it evenly with my favorite brush. The bristles are so smooth, and they spread the product evenly without leaving any streaks. Look at that glow! Oh my god, this is one of the most satisfying base products to apply. The skin looks so soft and luminous. Actually, I'm skipping foundation and applying a watery, lightweight concealer from Armani around the eyes. Before we add white eyeshadow, we need to even out any blue or purple darkness, so the white can look clean and bright. And this concealer is almost impossible to build into a thick, heavy layer, which is probably why I use it constantly on lazy makeup days and during busy work weeks. Future condition, love it. The next is soft blush. So I'm reaching for a refi blush. I'm adding only a tiny amount because the blush shouldn't become an accent in this look. I just want a soft, natural flush. And press it onto the cheek and keep the color concentrated in that one area in the center of the cheek. And next, let's create a cool-toned milky lip. I'm defining my lips with two lip liner shades, dusty, cool-toned light rose and a little gray-brown for depth. And you can control both the color and the intensity by changing how firmly you press the pencils. These formulas are so smooth and buttery. They glide over every little line around the lips instead of catching on the texture. And then, I'm adding a little milky gloss from Taura 28 just to the center of the lips. It's so comfortable, so moisturizing and very easy to wear. Love it. This is actually my current favorite. And now, the most interesting part is eyes. So for the eyes, I'm using a new cool-toned palette. Honestly, I think this palette could last me for, I don't know, the rest of my life, I guess. What I love about it is how easy it is to navigate even if you don't know where to begin. You can simply work down each column from the lightest shade to the deepest. It has mattes, shimmers, metallics, satins, sparkles, so basically every texture that exists in the beauty industry. But you absolutely don't need this exact palette. If you have a cool gray-brown and a bright white eyeshadow in your makeup bag, you can recreate this technique anyway. So let's begin. I'm starting with a light matte cool gray. It's close to my skin tone but slightly deeper and cooler, so it will support the white shade later. I'm applying it from the center of the lid toward the outer corner. Next, I'm tracing a deep gray-brown along the lower lash line and creating a V-shape at the outer corner to add depth. Especially if you have hooded eyes. Yes. So blend everything together with a fluffy brush until there are no obvious edges. And the shape should look smooth, soft and, of course, airy. And I actually really love this white shade because it contains tiny reflective particles that look like little diamonds. Let's try it. But the undertone matters. To get a truly bright stark white, choose a cool-toned white with a subtle hint of blue, I would say, and not a creamy yellow-based white. That tiny bit of blue is what creates that icy brightness here. For the first layer, I'm using my fingertip and then I blend it outward across the moving part of the lid and into the gray-brown V-shape and stop right here. I'm softening the border with a fluffy brush. Lightly swirl the brush through the inner corner to diffuse the white, just instead of leaving it as a one hard block of color. I'm using the same brush we used earlier and it's actually perfect that it still has a tiny amount of brown shadows on it. That leftover color creates a natural transition between that stark white and the deeper outer corner. So take the transition slightly outward toward the tail of the brow and the temple. Take a small precision brush and lightly tap more white into the very inner corner, like a V-shape as well, just from the other part. We are not finishing with the eyes yet, but now I want to frame the brows, just I can judge the balance and make sure I don't overdo the eye makeup. I'm using one of the same cool tone shadows to add a little definition to the brows. And look at this. Look at this. Brush them through and we are done. Just a few swipes and that's it. The color is slightly stronger, but it still looks very natural. And now for the last tip. And if we want to white to look like the lightest shade on the entire face, we need to place something dark close to it. I'm not using pure black because it would look too harsh on me. I don't have true black anywhere in my coloring, except my pupils. Instead, I'm pressing a deep gray shade along the outer third of the upper lash line, like a softly blended eyeliner. I especially recommend this step if you don't have very dense lashes or you are not planning to wear false lashes. So you can skip it, but this little detail creates a much better balance between light and depth. And lately I've been obsessed with those old school slightly dry mascara formulas. They create such a soft natural lash, defined but not thick and dramatic, with the lashes reaching all the way to the ceiling. So I actually love the ghost lashes trend as well, but today I want just enough definition to frame the white eyeshadows. And now take a small precise brush and your favorite bronzer and softly trace around the eye makeup following your bone structure. Imagine that you are sketching in your eye shape. Start at the outer corner, follow the socket and softly connect the shape toward the sides of the nose. This ties the whole look together. The bronzer creates a smooth transition between the cool toned eye makeup and the warm toned skin. And look at this difference. Actually, I like how it looks now, because this is how I imagined this makeup look. It looks natural and unnatural as well in the same time. And now, finally, powder. Such a powerful tool. You can create that soft cloud-like skin effect with just one product, as long as it's the right one. I'm using the brightening pressed powder with the slightest hint of pink, even though it looks almost white in the pan, I know. But it is. So we need to brighten the entire under-eye area. This creates a smoother transition between the white eyeshadow and the tanned complexion. And it also softens the overly warm, slightly orange tone, so we saw at the beginning. And yes, this is the color theory I promised you. Powder can change the final color of your base too. It also removes any unwanted volume from the center of the face. I do conceal and reflect light beautifully, but that wet highlight can sometimes make natural under-eye texture or bags appear a little fuller. So a thin layer of powder immediately softens the reflection and visually smooths the area. Most importantly, this powder doesn't crease, look heavy or feel dry. And look at this finish. Matte, softly blurred, cloud-like skin. So beautiful. And this is our final summer makeup look. And actually, September is almost here. So tell me in the comments what you want to see this fall season. More wearable looks for every day, for work, different ideas for office makeup, ways to transform one look to maybe something for evening occasion, and maybe particular makeup tips and techniques, or more colorful, vivid, creative makeup. Or should we mix all of them together? I can't wait to see you in September. Have a beautiful final weekend of summer. And don't forget to tag me if you create this look. See you very soon. Thank you so much for watching. Bye.