Email Marketing: The Inside Look at the Replenishment Reminder Flow within Klaviyo

Hey guys, I want to walk through the replenishment reminder flow. Essentially what this is, is we think about makeup, hair care, supplements, products that are either consumable or topical, and products that you run out of, you know, every 30 days, 45 days, 60 days, etc. You want to automate an email to that person reminding them of the product and products that they had purchased and just remind them that, hey, you're either out, you're probably running out, make sure you reorder. We want to make it super easy for them to repurchase on that item or those items. So this is kind of how I set it up. So the trigger on my screen is when someone has placed an order and we basically want this to only go to people that have not placed an order since starting this flow. If they've already bought the item or the items that we want them to purchase, we don't want to keep bothering them. However, if they hadn't, after 30 days, we will send them this email, you know, that leverages, at least in this example, you know, hey Chase, you know, running low question mark, something like that. So this kind of quickly was just, there's no design here. Just really quickly wanted to kind of show you what this could look like. Again, this is for a product that wouldn't really make sense. They had to kind of pick a product that wouldn't really reveal who this client is just for this example purpose. But this basically just says, hey Chase, thanks for your recent purchase from Chase Diamond. We noticed it's been a few weeks. It's probably time for a reorder. Here's your item, your items below that you need to re-up on. And by the way, if you want to click here, I'll drop you directly to the checkout. So this item, right, someone could reorder this and click here, super easy, takes them to checkout. And then additionally, we want to recommend the very bottom kind of some other related products that people might want to purchase. In this case, right, this is a workout company. So it could be abstracts, loop bands, or neck harnesses. So this is kind of, again, this is the setup. So if you're a company and you know people are going to consume it after 30 days and be done, you're going to want to send it 30 days later. The question I kind of got on this that prompted this video is how do I know what the optimal time is if I have a range of products or if I just brand new? This is one way that we typically set it up as a test is we split down the middle. So a conditional split basically means 50% of the people at random will go down the yes path and the other 50% of the people will go down the no path. So basically the only difference here, the content's the exact same, the only difference is the time delay, right? We're testing one month versus two months. And say we see a one month win, we'll then try this against a month and a half, right? So long winded, replenishment reminder is a great way for you to remind people to repurchase products that need to be purchased every couple of weeks, every couple of months. If you don't have a subscription or if you do have a subscription, replenishment reminder is a great way to get people to buy that second order. And then after people order twice, you can push them towards a subscription. So this replenishment reminder does really, really well for our clients because people have already purchased and assuming that the product quality is good and someone had a great experience with it, the likelihood of them purchasing is pretty high. So I hope this helps and this makes sense. And if you have any questions, of course, let me know. All right, guys. Thank you.