Why Elon Musk Is Killing His Polarizing Tesla Cybertruck | WSJ What Went Wrong

Elon Musk hailed the Cybertruck as Tesla’s “best product ever,” projecting annual production of 250,000 vehicles to reimagine the classic American pickup. Now, the electric-vehicle maker is winding down production to make way for the self-driving Cybercab. Hit by production delays, recalls, quality problems and political backlash, the Cybertruck saw just over 20,000 sales in 2025, a figure expected to drop further this year.

WSJ’s Becky Peterson and Sean O’Kane explain what went wrong with Musk’s polarizing pickup.

Chapters:
0:00 The Cybertruck failure
0:41 The 2019 unveiling
2:09 Production challenges and competition
3:58 Build quality and recalls
4:33 Cybertruck sales
5:52 Musk’s role in politics and what’s next?

What Went Wrong explores the challenging conditions and decisions that led to a company's downturn.

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