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To maximize growth during the holiday season, Etsy sellers should start preparing immediately rather than waiting until November. The most efficient strategy is to identify top-performing \"evergreen\" listings and duplicate them into holiday-specific versions, leveraging existing data to work smarter and increase shop exposure.
Listen, my friends, if you are trying to wait until November
or December to get a holiday
plan together, you're already missing the boat.
I want to get you ready to grow your Etsy shop
this holiday season, and the time starts
right now.
Are you ready?
Let's go.
In today's video, I want to walk you through
the number one mistake that Etsy sellers are
making when they want to start thinking about growing
their Etsy shop this holiday season,
and that is waiting around for the holidays to happen.
Versus preparing now to have a massive amount
of growth in the holiday season.
In today's video, I want to guide you
through exactly what you need to start
doing right now inside your Etsy shop so that you can be prepared.
And what I want to tell you is that it's actually doing less
than you think to get the returns that you want.
What I mean by that is you have plenty of data inside your shop
already of things that have been working all year long.
What we want to do is we want to maximize on that 20%.
We want to take those listings that are selling every week,
every month, every day.
And what we want to do is expand it.
And you don't have to go out and continually make new listings.
One of the things that we talk about
and teach inside of Passive Earner Society, our proven
program to get you results,
where we pair you with a coach and we guide you through
the process for an entire 12-month period
to get you to $3,000 to $10,000 a month in
your Etsy shop, is we want to get you
to your first 100 listings really quickly.
That scares so many people.
But when we start breaking it down on how we A/B test listings,
how we expand micro niches,
and really use the data to guide your listings, it changes everything.
In today's video, I'm going to show you,
I'm going to guide you through a listing
that we have in one of our test shops that we have been able to sell.
Every week, every month,
and then we're going to expand it and we're going to make one specific
for the holidays. Because sometimes it's easier
to show versus just tell. And today's going to
be a great moment where we show you exactly what it looks like
to have this done in your Etsy shop
with your top performing listings like never before.
Are you ready? Let's take a look.
All right, so let's dive in to a listing that is evergreen.
This is a listing that sells already.
It has a decent conversion rate.
It's getting views.
And what we're going to show you may surprise you
because we're not doing a ton of work.
We're not making a brand new listing.
We're taking a listing that works
and we're just going to duplicate the listing
and make one just for the holidays.
This is gonna blow you away and really teach you
how to work smarter, not harder inside your Etsy shop.
So here's the listing.
As you can tell, it has very basic photos.
These photos are simple, they're clean,
They're evergreen is something that we would say,
where people are buying this every single day,
every single week as a gift or for themselves, right?
This also has a very clean and clear title.
This is really important because Etsy values
clean and clear titles.
No more keyword stuffing, no more title stuffing.
That is the old way of Etsy.
Not to go off on a tangent,
but we have people come to our Etsy Effect conference every single
month and they're like, Tanner,
my Etsy shop is not working like it used to.
And I'm asking them questions
and they are still trying to run an Etsy shop the way it
worked in 2017, 2018, 2019.
That's the old way.
There are new practices to Etsy.
So you want a clean and clear title.
And that is really important.
I also want to show you down here at the tags.
These are very basic and evergreen tags.
So what you're going to do is take a listing like this
that is evergreen, selling every week, every month,
anything like that, and you're going to duplicate it.
All right?
And I'm going to guide you through
The few shifts that we made
to make this a holiday centric listing.
Are you ready?
So look over here.
This is our holiday centric listing.
And we went from having really basic overlays,
like backgrounds, things like that on our photos.
And we have mock-ups that are giving holiday.
And the thing about this is look at this featured image.
It already is showing the amazing sweatshirt,
Packaged up in a box representing
that it's a great thing to gift.
This right here is already conveying
what we want energetically to be saying.
Hey, you should buy this for a gift, all right?
That is what we love about this.
And this is really, really simple
because in this print on demand shop, this is really simple.
We already had the design, we already had everything here,
we already have the working
elements. What we want to do is then see that we use the same video.
We've included the number one
photo that still works on the original listing
and then we've showcased the sweatshirt in some
of the colors that we think would be really good this holiday season.
So whether it's the dark
Dark green, whether it's a, you know, a gray, whether it's black.
We're bringing in a really great mockup that is going
to represent our sweatshirt in the holiday
vibe. Are y'all picking up what I'm putting down?
This is what working smarter, not harder is in
2026. All right. So scroll on down with me.
You can see we have the title. The title is still
clean, clear and direct.
But look at what we added right at the end. We've been able to add
I had a sarcastic gift.
This is something that we know people are gifting.
This is something we know they're ordering one for me
and one for my bestie.
So we want to capitalize on that.
And then as you can see,
we've cleaned up the description, which is awesome.
But the main thing I wanna guide you to
is back down here to the tags.
So come on down and you can see,
you can have up to 13 different tags.
And what we have done is we've included white elephant gift.
We've included funny co-worker gift,
we've included gift for introvert, you know, anything
that people are searching for.
Holiday gift for her, gift for best friend, all of these different
ones. We've kept some of the traditional tags
that are just really good to have at the beginning
and then we've saved about a 50-50 split.
50% of tags that are already working
50% of this new holiday themed listing.
So in this era of where we have a shirt that is selling,
we have been able to spend 15 to 20 minutes
and 20 cents to duplicate this listing.
And now we have the ability to get double exposure.
And heck, this one may even convert higher
because of the intent that we have made
for this holiday season.
But the time to start doing this with your best listings
is not November and December.
It's right now.
It is time to start doing this work
with your top listings that have performed in your shop
all year.
And if you're watching today's video and you're like,
man, I want to understand all about starting
an Etsy shop. I want to understand how to do market research.
I want to understand how you
get so many sellers selling every single day,
week and month in their shop. I want to invite
you to join us at the Etsy Effect
because if you found this video helpful, guess what? You need to
come to our one day premiere conference,
guiding you through everything you need to master Etsy
See shop from the beginner.
Aspiring seller to all the way to six-figure sellers and beyond.
That is what we cover at the Etsy Effect.
Whether you sell physical, digital, or print-on-demand,
we have a class for you, and it's going to be awesome.
I want to encourage you to grab your ticket down below.
Let me know what questions you have about Etsy
and about how your shop can make the most money this holiday season.
I would love to see you at the Etsy Effect.
I am coaching there.
all week during the week of the conference
and it is coming up really soon so go ahead and grab a
ticket right down below and I'll meet you
in the comments to talk about your Etsy shop and your
goals. If you're new here my name
is Tanner Bell I teach people how to be a professional crafter
and then sell those crafts on Etsy
and they go hand in hand together because we believe
when creatives can make more money guess what they get
to be way more creative and it just
It just keeps on getting better.
So until the next video, I'll see you back here real soon.
Bye guys.
