Pat Chun on New Stadium Name
Nov 13, 2026
AI Generated·May contain errors
So a little bit of background. Last year when our sponsorship agreement
with our friends at Alaska Airlines was entering its final year,
we reflected on how much it changed since 2015.
Alaska Airlines was in a very, very unique, different place
and how they had grown. And we knew how much we had changed
and we had grown and how different college athletics was.
In 2026, we found ourselves in the largest,
most comprehensive sports conference in college
athletics in the Big Ten,
a national conference with a national platform.
So as we thought about where we wanted to take
the next iteration of what we would consider
our two most premium assets,
this football stadium and the basketball arena, our goal
was to end up in the best possible position
with long-term partners committed to our region,
state and community.
So first, as we evaluated our options
on how we would get to this destination, we knew
we needed to tool ourselves with the right consultants.
That led us really right down the road
to our friends at One Roof Sports.
Todd doesn't need any introduction
or any background on what he means to the people
here in Seattle.
But I did learn this, and this is why Todd,
because obviously they're busy enough.
With what they do on a day-to-day basis and what they're trying
to do for the future of Seattle sports, but how much they care about
this city, how much they understand how this athletic department really
is the front-facing brand of this institution,
and how important a strong University of Washington is to Seattle
is really probably the only motivation Todd and his team needed.

