Scotiabank pilots $2,500 priority membership as some concertgoers raise concerns

CBC English
14 followers
Nov 13, 2026
Getting tickets for concerts
at Scotiabank Arena could get a lot easier for some.
I'm open to learning more.
This avid concert goer isn't opposed to shelling out a little extra
if it means getting first access to her favourite shows.
I definitely want to know more about the incentives and what's included
you know terms and conditions
because it's nice to have first priority access.
She would consider paying $2,500
for Scotiabank Arena's new Priority Plus membership.
It offers advanced pre-sale tickets to all first shows at the venue,
as well as premium ticket access to some other venues.
This extra cost did not sit well with some others we spoke to.
No thanks, yeah.
Why is that?
I don't want to pay $2,000 to be at the front of a line.
Tickets are already so expensive, I don't think
there needs to be another additional cause.
This is a pilot program,
and the company says it's hoping to get feedback from consumers.
This is clearly geared towards those who have the disposable income,
not only to buy the tickets,
but also to pay for this annual membership.
Jay Goldberg with the Consumer Choice
Centre worries that programs like this
could make it more difficult
for the general public to purchase tickets.
The big question that's going to follow
from this is where are these seats coming from?
Is this coming out of...
The general pool that you or I would try to access later on.
A representative for Scotiabank Arena told CBC News
that it won't affect the number
of tickets available to the general public.
Priority Plus members will only be allowed
to purchase two pre-sale tickets per show.
This was a measure put in place to exclude ticket resellers.
If they didn't have this protection in there,
you could end up with a scalper or bots going in.
I'm paying that membership, but then buying all kinds of tickets.
According to Scotiabank Arena's website,
members will also have their own dedicated sales representative
when purchasing tickets.
Greg Ross, CBC News, Toronto.
