All Things Detroit celebrates local small business' as holiday sales begin

Fox - 2 Detroit
21 followers
1 Video View·Nov 8, 2026
Okay, well, it's November.
Anyway, celebrating the spirit of the small business owner it's called,
All Things Detroit, and its founder created
this concept to lift up hundreds of entrepreneurs.
Fox 2's Ingrid Kelly traveled to Eastern Market to learn more.
What up though? It's back. All Things Detroit.
It's a tradition that we look forward to every year
and joining me now is the originator, the founder,
Miss Jennifer Crawford Williams. You know what?
Talk to me about what really got this jump started. You know,
I actually started this in my one bedroom apartment about 13 years ago.
And you know, Detroit, everyone was talking about it and how exciting.
But I am a Detroiter, born and raised.
And so it was important for me to support people.
who have a passion for doing what they love,
so an idea or just a thought turned into this.
Exactly, and this is so much.
It's grown by leaps and bounds in this decade plus.
Talk to me a little bit about just what we see here
and how people can get involved.
You know, we want all small businesses involved.
We want them to be a part of this great event,
and so we host this event twice a year.
This is our holiday edition.
The beginning of the year is actually a holiday, and we want all...
small businesses to be involved.
I mean, we do have a process, you know, of vetting the business
owners, but it's a great opportunity
and a great outlet to get your product seen in front of
thousands of people. Exactly. And that's a boost.
I mean, during the economy with this economy and
everything like that, that means a lot. It means a lot.
It means a lot. And it's so much. I mean,
it's a lot of work running a small business.
I think a lot of people don't understand what goes
into it. It's a lot. But, you know,
the journey is amazing some days, but I would not trade this
And the looks on all the businesses' faces, you know,
when they sell out, just brings joy to my heart.
Exactly. And this year's theme, you're wearing it.
I am wearing it, yes. We do a theme every year.
And so this holiday theme is PJs and presents.
And what made me think about that is it's very nostalgic, right?
When you think about growing up, you know,
wearing your holiday PJs or going to the mall, taking family photos.
We brought all of that to Eastern Market today.
So you're wearing your pajamas,
you're taking family photos, you're seeing Detroit.
And so instead of going to the mall,
you're coming to Eastern Market and you're supporting 200 businesses.
Absolutely. And also the city that is on the rebound,
making, I mean, so many changes.
We see it every day right here in our face. And I love that as well.
I love it as well. And I think that all things Detroit is just,
you know, a part of that in the way that we do things.
I always say that it's not just a pop-up, what people call it.
A pop-up means temporary.
I think that we're building communities here and I would not be able to
Thank you so much.
Thank you.
All right.
Back to you in the studio.
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