LIV and let die - The end of LIV Golf
Nov 6, 2026
We did almost half a billion dollars
in sponsorship last year with big brands like Rolex.
The good news for us is we know how to put on a show.
If we keep the trajectory going the way we
are and the revenue growth going,
this is going
to be a really good business
for a really long time.
I wasn't thrilled with the changes they were doing to 2.0 and I just
wasn't willing to follow that path.
It wasn't anything special, anything that stood out.
As of right now,
I really don't
know what 2027
is going to look.
For me, I have yet to have a discussion
with the PGA Tour to see if there's any
path back for next year.
As of right now, until I get clarity on that, yeah, my plan would be
to spend the year
on the DP World Tour.
You know, it seemed like he
was going a bit away from
from Team Golf and some of the things that they live, right?
It just kind of became more of a regular
tour. I didn't like what they were going with 2.0.