The Internet Is MELTING DOWN Over Sydney Sweeney's New Ad

Well, now she's in trouble again because she's launched or is advertising a brand of lingerie. Sydney Sweeney back at it again with the disgusting ads. Wake up, babe. People on the internet are upset about Sydney Sweeney again. Yes, guys. Welcome back to Brad vs. Everyone. We're going to talk about the latest controversial, that's in air quotes if you can't tell, commercial that Sydney Sweeney, the actress, is involved in that has people across the internet up in arms and outraged, and I don't quite understand it. Heads up guys, my video editor is out this week on vacation and I'll be traveling so my content might be a little back to basics and the schedule will be quite disrupted this week. Sorry in advance, we'll be back to normal next week. Now, as far as Sydney Sweeney is concerned. She is, I don't know, the villain of the internet at this point. They got all upset over her American Eagle jeans ad where she talked about how she had good jeans and made a pun and they acted like that made her a Nazi or something. Then she did this gambling ad which they pretended was a commentary on women's sports. Whatever it is, Sydney Sweeney has mastered the art of rage baiting woke people on the internet. To draw massive attention to whatever she's doing, which therefore makes her a massive commercial asset, including now in a promotion of her own lingerie brand, where she, I don't know, paid homage to a couple holiday themed characters as part of this new ad that has people all upset. Here's a clip. From News 24 breaking down the controversy, then I'll show you one of these deranged woke people losing it. In a video, they got millions of views, but just straight up was factually false on multiple levels. Anyway, here's that news clip. Well, now she's in trouble again because she's launched or is advertising a brand of lingerie for Halloween and Christmas. And in this commercial, she apes some children's movies, including Home Alone. And the Grinch, and she's been accused of sexualizing children's characters because the characters that she appears in briefly in this advertisement were in real life 10 years or younger when they filmed these programs. Take a look at the ad and see if you can see children being sexualized. But you might have seen at the start of the commercial, she's pretending to be Macaulay Culkin at the start of Home Alone, eating ice cream, watching TV. And then she's Cindy Lou Who from The Grinch. But at neither times where she's Macaulay Culkin or Cindy Lou Who's character is she wearing lingerie. It's later in the advertisement that she's wearing lingerie. I don't know why she's being accused of sexualising children's characters when she's not looking particularly sexy. When she appears in those characters. Once again, it's because she's hot, she's young, and she's white. Had that been a black model advertising this, not one person would have batted an eyelid, but because, once again, it is Sydney Sweeney. And let me say, I reckon that she's going to sell so much of her own lingerie. Just like she sold out American Eagle Jeans, just like all of the clicks when she did that gambling ad, which everybody got upset about. She knows exactly what she is doing. So look, guys, I don't feel that strongly about this ad. I do agree that the actual parts where she is playing these characters, like Cindy Lou Who, she's not in lingerie, like just objective And honestly, on the long list of things where I think we are. Introducing kids to inappropriate concepts is just so far down the list. And it's not as if children's characters are never turned into any sort of, I don't know, risque costume. I'm not saying that I think that's necessarily cool, but we've all seen like... Girls dressing up as a Disney princess, and then it's, like, obviously a very revealing costume, or a guy wearing a Peter Pan costume, or just, like, there is some intermingling there. And as long as the audience isn't children, I'm not sure that's the biggest deal in the world, and I just frankly don't care that much about it. But some people, this is, like, their personal Vietnam. They're like, how dare she? Cindy Lou Who? And wearing fully clothed in that one. But then it's part of an ad for a company. I don't know. They're crashing out over it. They're very upset. Let's listen to one woman making her feelings known about the subject. Sydney Sweeney back at it again with the disgusting ads. Why are we dressing up as Cindy Lou Who, a child, and making it sexual? Are we seriously at a point in society where we can't even leave innocent childhood characters alone? Cindy Lou Who is supposed to represent childhood innocence and kindness. In the magic of Christmas, she's a little girl. So why am I seeing Sydney Sweeney dressing as Cindy Lou Who in lingerie? Are we serious? And before you say, well, Sydney Sweeney is adult, I don't care. That is not the point. The point is we've normalized sexualizing literally everything. Even characters that were created to represent innocent little children. She literally could have been Martha May. Why are we choosing Cindy Lou Who? The Sydney Sweeney fatigue is so real. I cannot stand this woman. Why does everything have to be so provocative? Can anything just be wholesome anymore? And I'm not just criticizing Sydney Sweeney. I'm criticizing the brands and the marketing teams and the people who push this garbage out. But mostly Sydney Sweeney because she's disgusting. Not everything needs to be sexualized, especially things associated with young children. Yeah, so there's a couple points to make about this. One is just factually wrong to suggest that Cindy Lou Who character persona that Sydney Sweeney was in was in lingerie. I mean, she was not, not any kind of revealing clothing. She was fully clothed. We all saw that when we watched the ad. So I agree that would be weird, but that's not actually the case. And this person appears to have Sydney Sweeney derangement syndrome. I mean, she is very much a rage baiter. I think that is clear. She leans into the controversy a little bit, but is also pretty subtle. I mean, she doesn't come out and just... She's not too blatant, and she's not going out there and saying things that are super inflammatory. She's doing things that she knows some people might interpret some kind of way, get outraged about. Then the most important thing about Sydney Sweeney and how she operates with this kind of controversy is that she's unapologetic. She doesn't address the concerns. She dismisses them. She ignores them. And that enrages the people even more. It's kind of brilliant. Honestly, she really is one of the marketing geniuses of our time, and I bet you these brands, in this case, it's her brand, so she doesn't even have to worry about pleasing them, and she can directly profit from it. She's going to be a very rich woman by the end of this career, because not only is she a talented actress who's played some pretty high-profile roles, but now she's built out out this commercial side of her brand where it's like. Anything she's involved with, she managed to make go viral. And there is really no such thing as bad publicity unless it's like something really bad that crosses the line. But if it's something that's just nebulously controversial, if you squint at it, like these kinds of things that she's been involved in, like the American Eagle ad, like the, um, A gambling ad where people pretended it was a commentary on women's sports when it was literally just an ad for gambling, that kind of thing, that I really think from the business perspective, people getting mad is not a bad thing. It just draws more attention to your product. And I will say it's unfortunate that stuff like this, this angry woman's video on TikTok can just get millions of views despite being very misleading or containing factually false claims. For example, the part about Sydney Sweeney who being underdressed in the commercial, which isn't true. But why does she hate her so much? Why are they so obsessed? That's what I struggle to understand. There is this unique fascination with Sydney Sweeney where they glom onto her and really obsess over her where it's like... There's so many more significant people doing much more outrageous things. That's the thing. I'm not necessarily saying I like the ad she did. It's just so low, low, low down on the list. If we wanted to talk about ways that people are introducing inappropriate concepts to children, that's just not even on my top 100. Commercials that involve some subtle homage to a character who was a child. The levels of... Kind of leaps you'd have to get to a child somehow being introduced to an inappropriate concept. Meanwhile, folks like this would... Actually, I don't want to make too many assumptions about this content creator, but there are some folks who hate Sydney Sweeney who would love a drag queen story hour, who think it's great to give gender-confused kids puberty blockers and cross-sex hormones. I don't know. I have more of an issue with that because it doesn't seem to me that in our society today, The top concern for protecting children is... commercials. I find it to be ridiculous. And then it's a masterclass in falling for the rage bait. All of this is intentional at this point, or at least they know that it's going to happen and they're not trying to avoid the controversy in terms of the marketing teams and and the PR people. And so... All of these folks that love to hate on Sydney Sweeney, they could take away this power if they just resisted the urge to talk about every single thing she does. It's like that is literally the design is to stir some type of conversation or discourse. And if they just ignored her, she would be totally powerless, but they cannot help themselves. And that's so interesting. As kind of a microcosm of social media discourse, because honestly, I have the same thing where there are some people who are. I help make them relevant by paying attention to them and their various controversies and ridiculous takes and everything. Lily Tino is a good example of this, right? The transgender creator who just does rage bait content. It's so obvious that if we stopped falling for the bait, this person would fade into obscurity. I don't know that Sydney Sweeney would fade into obscurity because she is a talented actress with an otherwise successful career, but it's like, At least her massive cultural and commercial superpowers would be weakened if people could avoid the temptation to obsess over everything she does, but they just can't. And I, I don't know, I do struggle. I think it's maybe because she's like, they think she's MAGA or because she's like white and blonde. I don't, I really don't know what it is that has such a magnetic grip on her where everything becomes a lightning rod for controversy. I really don't understand it, but I do find it fascinating. Like I said, I'm not some big fan. I don't think... any of these ads that she's done are somehow brilliant or amazing. Some of them I even think are kind of a bit much or a little inappropriate, but it's like when they take it to a 10 out of 10 and they're saying, this is eugenics, or whatever, it's like, well, then I kind of have to defend it just from the insane allegations, even if I don't actually like the ad or I don't even think there's nothing at all harmful or bad about it. I just think it's so low down on the list. Anyway, guys, you'll have to let me know. I'm very curious for you guys' thoughts. On Sydney Sweeney and on the discourse, do you guys like her? Have you been reverse polarized into kind of liking her because her haters are so deranged? That's kind of where I'm at. I had no affinity for this woman. I actually thought she played a very good... She did a very good job in the first season of The White Lotus. And that's really my only familiarity with her acting career. But I thought she played that annoying, woke teenager so, so, so well. Anyway, though, and now those are the exact kind of people she rage baits perfectly with her commercials. So maybe she was channeling with that character and actually does have a deep understanding of the psyche of the modern online, easily triggered person. So guys, let me know what you think in the comments. Make sure to subscribe to the channel. If you aren't yet, hit the like button. And do consider becoming a channel member. It'll be disrupted this week because I'm traveling a ton and my video editor is on vacation. But typically we're doing five bonus shows a week, one a day just for channel members. It's the best way to support my content and it's only $3.99 on YouTube. So hit the join button or click the link in the description. And guys, if you're listening to us on audio podcast, please take a second to rate and review the show. It really helps us grow. And we had to start our new RSS feeds from scratch. So please do help us out if you can. With that, guys, we'll leave it there for this one and be back with more real soon.