Alfa Romeo's heart beats in Paris - The Night Before

Good evening, good evening everybody. At Alfa Romeo, we have always believed that cars should do more than move people. They should move something inside them. A car can be a beautiful design, perfectly engineered and filled with the most advanced technologies. But what makes a car an Alfa Romeo is the connection it creates with the person behind the wheel. A connection born from a unique culture shaped by Italia, Sportività and Rosso. A culture where Italian craftsmanship, design and performance come together. Where expertise becomes beauty and beauty becomes emotion. An emotion that has always run red through our history. This is the role we play within Stellantis as the premium sporty brand, bringing our way of experiencing the automobile into the future. A way of creating cars for those who still believe that driving is something to feel, not simply something to do. For people in love with driving, for people who know that, without a heart, we will be just cars. Welcome, Alfa Romeo Cuore Rosso, a new expression of Alfa Romeo born from the heart of our brand. And this is where its name comes from, Cuore, the universal symbol of instinct and emotion, a beat that demands no permission, guiding our, we create our cars and our feast to choose them. Rosso, the color of our Italian identity, our sporting soul, and the passion that has always defined us. Cuore Rosso shows how that identity can move into the future, designed for different energy solutions, always faithful to the spirit of performance. Function, technology, and quality work together from the start. So, every choice has a reason, and every reason becomes emotion. This is bellezza necessaria, for it also gives the philosophy a form, a single continuous sculpture with sporty proportions, living surfaces, and an elegant power stance. Firmly planted on the road and ready to do what the driver demands. The Scudetto, the Trilobo and the Light Signature create a deeply human gaze while the Cuneo line flows into the Codatronca, building tension and movement. Inside, pure driving pleasure defines the whole experience. Direct, precise and intuitive. Technology, balance physical and digital, keeping the driver and the machine connected. And materia, light, and technology work naturally together. Cuore Rosso shows our direction, creating cars for the future with the power to become icons. The first future classic, the most Alfa Romeo ever built. Forza Alfa Romeo. Thank you.