How To Build Real Relationships (Not Just Network)

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Video Summary
AI GeneratedNita, a psychology expert and coach, explores the distinction between transactional networking and genuine relationship building. She advocates for a \"relationship portfolio\" approach, using intentional categorization and psychological insights to move beyond digital illusions of intimacy toward authentic, high-quality connections that enhance long-term well-being and professional success.
The digital world has actually made us worse
at building relationships because it gave us
this illusion that you're well-connected to everyone.
Like you can just go on LinkedIn,
just go to Facebook, click, click, click, click,
click, add a bunch of people. And you kind of
feel like, yeah, I know all these people,
but not actually.
Nita, welcome to the Total Entrepreneur
MindBodySpirit podcast. Welcome. So great to have you here.
Hi, John. Thank you so much for having
me. Yeah. So the first question I have for you is,
um, so you, you've had a very interesting
career, L'Oreal, Unilever, Reckitt, coach, TEDx organizer.
Um, but what was the moment you knew
you were done with corporate life
and what did you have to be willing to give up or lose in order to
leave that? I think it's an interesting question,
especially for a lot of the younger entrepreneurs
I work with? Yeah. So I, I think in hindsight,
I realized that my personality was not really a
great fit, um, to work in corporate,
not really good fit to, you know, I'm my, my number one
strength really is ideation. So I love inventing things.
I love solving problems and inventing
solutions. Um, but in, at that moment, you know, it was early twenties.
I didn't really have that
self-awareness I only knew that every you know
when I started a new job it would be exciting but
then like after three months I would kind
of be really bored I'd be really bored I'd be like yeah
we're launching another product again
and it's kind of the same routine and um so you know I
thought maybe it's not it's the job maybe I have to change
and do another you know work at another
company, a new role or something like that.
So that's why I think I worked for a few companies
in the span of five years.
And then after that, I just happened to marry my first boyfriend and
have a child. So that's how I actually left corporate.
I was kind of like, yeah, corporate
is not going to be the long term plan.
And, you know, I was going to be a stay at home mom.
that was the idea so i started a child development center
um ended up becoming a single mom after
two and a half years you know i didn't really
know much about relationships back then or like
who i was or what kind of person i wanted
to be with and when i got into child psychology running
that you know um child development center
that was when i realized that i have to be doing something
with psychology I am obsessed about psychology I
really love understanding the human mind human
behavior and why we do the things we
do you know what makes us different and like why are you know
like just just observing humans observing myself
and people around me I was just really curious
about all this and so that's how I got
into coaching you know one day I was listening to
this guy on YouTube
and um he I remember he created a lot of like psychology content and
then one day he said you know I'm a life coach
and I I coach people and back then like it wasn't
a term that people like you don't hear that term often I
was like I googled it I was like what is
a life coach and that's how I got into this whole
this this entire rabbit hole of uh you know
becoming a coach I got certified
um with the International Coaching Federation I started a
coaching school so that I could train
and mentor other people so they could get certified as well
you know became a business executive coach
but then also got interested into in the world of
romantic relationships
so I got trained on the Gottman method um as a couples coach couples
therapists um family systems therapists
and also trained here at the medical school as a sex
therapist as well so it's kind of an odd mix
um but I am just fascinated whether it's personal
um development professional development all every field
of psychology I was just I just
was so interested I still am so I'm very interested
um and love to study psychology
it was my undergraduate major too actually that's funny
and you know you said you you had a child
development center
but I run a bunch of um integrated preschools so some of the kids
have disabilities. Some of them are typically
developing. We have an outpatient clinic,
home health program. So yeah, very similar in that way.
Yeah. So let's talk about relationships
as an asset class. I mean, clearly
this is something you've got some experience and passion
for. But first let's start with the distinction everyone seems
to get wrong. What actually
separates what we call networking, right?
I teach at a business school and we talk about networking
a lot. What's the difference between networking
and building a real relationship? When we hear
the word networking um i i don't i don't really think
of anyone that like goes yay we're gonna
go networking or like has a really positive feeling
when they hear the word networking
um just because of the negative experience
that people have had with networking i suppose
in my mind networking is kind of like you're just going out there
and you're just meeting a bunch of
people you're going to a networking event you just
like you know end up kind of exchanging name cards
with people or nowadays kind of like your digital contacts
or instagram linkedin whatsapp and you
know you kind of um remember some
of them you don't remember some of them you might follow up
with some of them but it's mostly
for like professional reasons right that you go kind
of networking you look for customers you look
for clients maybe you're looking for a job but
building relationships is like you actually have
a relationship with this person you know um and it
doesn't mean everybody has
to be your best friend some people can be your still remain your
acquaintance or a colleague or um a friend
but maybe not that close you know so this is why i
was talking about doing a relationship audit
and understanding that you know not everybody's going
to be your best friend and not everybody is going
to be your friend right some people will remain
that it will be your acquaintance
and um that's okay too it's like not everybody has to be your
your inner circle your close your your your best friend
um but when we talk about relationship
building it's like kind of like in it happens
in in several phases right you get you connect with
a person then you kind of get to know them you get
to know them as a person who are they what
are their core values what what are their like
their outlook in life what matters to them what's
important to them what motivates them
and you know how did they get to where they are today so that's
like kind of how I like to understand
and really get to know someone and then from there there's
like this nurturing process that requires consistency
and um meeting up and getting to
know each other and then supporting each other you know
and so that really depends on what kind
of relationship you're trying to build
with each individual that comes into your sphere your your
circle and um i find it that the digital world has
actually made us worse at building relationships
because it gave us this illusion that you're well connected
to everyone like you can just go on
LinkedIn you can just go
to Facebook you know click click click click click add a bunch of
people and you kind of feel like yeah I know all these people
but not actually you don't actually
have a relationship with these people and just
because you see what people are having for lunch
or dinner you see their birthday party you see
their family photos it kind of it's almost like
this parasocial relationship with the people you actually know
in real life not like parasocial
relationship with celebrities
but like kind of people that you actually know but you're not in
their life and that's kind of why you know at 2
a.m there's not many people that you can actually
call if you have a crisis because it's just like you're just consuming
this information but there's
no relationship building happening here
and I think like we've been living with this like these
social media platforms for the past 20 years
and we've really gotten used to doing life that way
doing relationships that way
and yeah that's what i'm trying to reverse i'm trying to reverse the
damage and what you know what has has been done
by us all being on the internet and consuming
and you know following but not really connecting
and not really building real relationships right
it feels like we need a new name for networking, right?
Because I think the whole idea is
relationship building, right? Because people want
to do business with people that they have
a relationship, not just some random stranger
who they happen to have a business card from.
I've read that you describe relationships as the highest
or one of the highest return assets
in life and in business.
So if we can reduce that to numbers or a metric somehow,
like how would you measure it or how do you measure it?
And then what is a, if you will,
what is a strong relationship portfolio look like versus a weak one?
let me answer the second one first.
There's research, you know, and books that people
have written about, about how, you know, on average,
we can maintain 150 to 250 relationships
in life. I would say maybe the modern world,
we've gotten actually worse at that we might have
5000 LinkedIn friends, 7000 Facebook, whatever.
But the number of people we actually can say that
we know we like actually know these people i think nowadays has maybe
on average not 150 to 250 people
but as a species as a human being that's
the number that we should be able to maintain um
but we've been we've been kind of trained through
the digital world to be isolated to and you know
now we live in micro families
and you know we're more independent and now the work from home
and you know um everything you can just
do it without leaving the house you can consume
information you can work from home you can kind
of have these virtual online things at home you know
so um i would say um a good portfolio at least
for me would be like you have these different
categories of friends and um relationships
so i grade my relationships so i would recommend
everybody do an audit on their relationship
so it's kind of like you're it's like a grading system
for school but i i wouldn't say everybody just copy me
or copy my system just just do whatever
works for you right well i used to kind of explain it
this way i say there's a cat like a grade a
grade b grade c those are all friends
those are all people you trust those are people that the
different levels of closeness right your a's
are people like family you talk to them every day like
your friends that are like family you talk
to them every week like you're super close you reveal like
things that you feel vulnerable about
and your b's are just less close and c's are even less
close and maybe it's the lifestyle maybe it's the time
and the you know a lot of people are busy
they might not have time to invest in this relationship
to build this relationship with you
and then the d's are people that you can work with on projects
but you don't entirely trust them
because they have done something to break
your trust like you know that they don't really have
your best interests at heart
and then the F's are people that are dangerous and then G's are
acquaintances like general acquaintances
and I think that a lot of people get confused and they
might especially women they end up calling everybody a friend
and when I hear my clients
or my friends like talk about
these people it doesn't sound like they are your friend it sounds
more like they are just an acquaintance
and there's nothing you know negative about that
it's it's just not great
when you give them the wrong category let's say you know and you have
all these expectations that oh this person should
be investing in this relationship the way I am
but they're just like they just view this as an you as an acquaintance
so I believe in
understanding the nature of these different relationships
and being intentional about how
you invest in those relationships
because if you end up investing in the d's the f's that's going
to take a lot of time and energy
from from the the the relationships that you should be investing
your time and your energy in i would say a balanced
um or healthy portfolio uh would be like
for me at least i want to have 20 really um great people
in my inner inner circle that i could call
like best friends i never say i have one best friend
and so i i personally want to have 20
um and some people would say well why do you need
so many and i guess my argument is like well if
you can have 20 best friends why not like why would you want
to have only one or two you know
and i guess the only downside would
be it requires time it does require time um and and energy and
investment because it's like 20 relationships
that you have to nurture consistently right and
then so nowadays I kind of look at it more
when I'm doing the relationship audit maybe you can
do a grading system but when I think about my friends
or when I have, I've built an app called
IRL so on there there's kind of these categories
and you can choose a category for each of your
contacts or your your connections
so there's like new there's uh inner circle there's nurturing
there's acquaintance there's colleague you know there's all
these different categories
and um i think you just need to be really intentional
and understand so for me
um acquaintance i would prefer
to have around 250 to 2500 that's my number but
i am i'm a this is my business this is um the career
this is my my i i run all these things
that are related all these businesses that are related to relationships
so i i would probably
see in the future even that number expanding
to a thousand um but i think there's no fixed rule
for for everyone it's not like
a one size fits all i think you have to work out that number for
yourself um yeah like um so so 20 maybe like best friends
and then surely enough in those groups of
like 20 people you might be closer to maybe three
to five people just naturally and then there's
like this 50 people that are i kind
of call them like more than acquaintance so 50 people you kind
of engage with them maybe on a quarterly basis you know
or maybe every two months something like that
50 people and then the 200 to 500 could be like once every six months
or once every year you know
so that's kind of um how i think about
my own portfolio i appreciate you breaking that down
for us so as you were talking i was thinking of a few things
so it seemed at least in my experience
it seems like there's there's some gender
differences there with the way men and women
handle like the nature of their relationships
a number of their relationships um and it also
seems that there might be like not only just
the frequency of your interaction but maybe the
the history of it right like for me personally there
are there are people that i grew up with
maybe or i went to college with that we
were really close for a short period of time and then
five years could go by where we don't really engage that much
but then when we do get together
it feels like we didn't even miss a beat
so i was wondering if there's a name for that or a
you know if you i'm sure you've got experience
with that yeah yeah i think everybody has that
experience it's like the lifestyle
or where you are in life with these people you might not be
engaging with them that often
and i have friends like that as well i have a friend that you know
a group of friends that are amazing amazing human beings
but they're athletes and i am like not an
athlete i don't you know i i don't want to go
to like iron man i don't want to go hiking i don't
want to go do all these things
and because of the lifestyle it's different um we don't talk that
often we don't meet that often
but you know if something happens they call me at 2 a.m i will
i will go and help them you know
and i think that it's the same way as well um and you know these
friends that you have a really long history
with i think it's the same feeling like you love them
You do have a really strong relationship and long history with them,
but you might not be engaging that often.
But what I hear from clients and people around me is that, you know,
as you get older as well, you kind of like regret not keeping in touch
or not spending more time with those people, I guess.
And some would just completely forget about these people.
You know, a decade can pass and you never spoke to them.
So I guess that would you would consider those people
in like inner circle, friends, best friend category,
really, depending on how close you are with these people.
And I think the measurement of closeness
is not always how often you meet up with them.
Right. How well do you know each other at a deeper level,
at a deeper layer?
right you you can like not talk to someone for years
but like you really know them they really
know you and for me apart from the nurturing side
of things I view someone as like someone that is
close to me and I consider them someone in my inner circle
or best friend because I just love
that person like for who they are as a person
and then if we break that down it's really it really
it comes down to core values, right?
When I look at the people that I, you know, want to keep in
my life, they're the kindest people, you know,
generous people, people that want to leave the
world a better place, like through the all the actions
and decisions that they make on a daily
basis. So like, those are my people.
So I just, everybody needs to know, like, who are my people?
Who are your people? And what what really makes you feel like
these people are the people you want
to keep in your life and think about the reasons
um i feel like we don't as as human beings we
might not think about that um as much as we should you know
if you you you do this relationship audit
and you look at your you know the the 10 people
the 20 people in your inner circle or or you know
the people that you you love the most you want
to keep in your life there's something usually
there's something common about them
and there's a reason you get along with these people there's a
reason you feel that these people are important for you
and it could be a mix of core values and
history and things that you've done
for one another how you've had each other's back throughout the
years you know and sometimes we we forget
and we forget to nurture those relationships because
life is just busy yeah it seems like a lot of it
is well maybe not a lot of it but maybe the
intensity or the intensity around the beginning
of the relationship like i know i work with veterans
and people in the military
and they they often cite really tight bonds with the people they
served with um you know same with people you went
to college with because that's just a very intense
period of time um so i don't know i've always
thought like it you know i'd love to nurture
those relationships with people i meet more recently
but you know i always come back to
it's really hard to make new old friends right
um so i was wondering if you had and and the reason
i mentioned this is because in business people want
to do business with people they like and
they have a relationship with and they, they connect with.
So it seems like it's a worthwhile
skill to develop, not just personally, but professionally.
So do you have tips for people
on how to, how to do that in a,
in a way that's authentic and real and, you know, it doesn't just
signal, Hey, I'm only in this, you know,
because I need something from you, but how do you, I guess,
how do you make new old friends?
In other words, lots of people tell me, well, you know, I keep my
professional connections separate from my personal relationships
and there's nothing wrong with that.
Personally, I think I only want to work with people if I could choose,
if I could really make a decision.
And if I had a choice, I personally want to work
with people that I would want to be friends with,
not saying that I need to go and hang out with these people.
But it tells me that these people are trustworthy,
that I can trust them, that they will be trustworthy people.
They will be honest people. They will be respectful people.
So there's a set of core values that I look for in people.
And that means that, you know,
this person that I choose to work with or hire
or partner with or collaborate with has to have these core values.
And therefore, you know, I could work with them professionally.
I could be their friend.
They could one day we could be best friends, you know.
So, for me, it's really about the core values.
So, going back to your question, how do you make new old friends?
First of all, understand what kind of people you're looking for.
And I always tell people that, you know,
one of the really great friendship strategies that I've applied
so far is being a TEDx organizer.
because well i can't take all the credit
but the TED brand really attracts people that are curious
and open-minded and want to learn about the world
and want to change the world for the better good
um so what's like a smaller version of being a TEDx organizer
because it's a lot of work i'm
telling everybody to do it uh
but what's a what's a kind of a mini version of that
is like hosting your own dinners hosting your own get-togethers
and that doesn't mean you have to
cook like you can just like hey let's have coffee
on saturday at 3 p.m at this this venue or let's
have dinner sunday whatever and you just set it up
and you invite people and maybe you you know
three people maybe these are your like friends
from college right you bring them together like
hey these are the three people these are kind
of people i'm looking for hey you three people do you
have friends that you want to introduce to me
or friends that you think would be a good fit for
this dinner table or this coffee meetup
and you have to actually tell them what kind of people
you're looking for depending on who you're trying
to add to your circle at the moment you know if
you're a mid-managed mid-level manager
in corporate you're looking to find more more connections or
more friends in that industry say for example
then you'll be very specific i'm looking for this this
and this x y and z whatever it is if you're just looking
for friends yeah yeah i'm looking for
like-minded people that are kind and generous
and curious and open-minded and you know maybe
they're nerds maybe you know there's particular ways
to describe that group of people depending
on what you're looking for and who you vibe
with and automatically these people will kind of like
think of of someone that you don't already know right
and you tell them to bring them to invite
them to dinner so it's like a second degree dinner thing
and you know along the way you might find
someone you meet someone and you like invite them to the dinner table
so this is like a way to meet
new people and then after that you kind
of like maybe you don't get totally get along with everyone
at the dinner table with all the new connections
but maybe there's like two or three people that
you're like oh these could be like my best buddies right
and nurture those relationships you're like
hey what about next week let's have coffee again
or like hey i have this thing going on do you want
to join me on doing this like i'm doing paddle
i'm doing tennis whatever uh let's do something
together right uh i feel like the world has really made all
of this like not a normal thing anymore
to ask people to join you to do things
and i think that like before the digital world all of this was
was normal you just do it but now like especially
with a younger generation they're like no that's
cringe you don't do that you don't ask people to do things with you
and it's not a normal thing
anymore but i think we should bring that back
and make it normal yeah and and we know from you know
a lot of the longevity science that that your community
or your tribe has a big impact on your
health span right i mean you know people
who are part of strong communities live better longer
lives so it's it's business it's personal it's all
those things i like the the intentionality
you talk about because you know college friends
you just you didn't really choose each other for
the most part you're just like stuck in the same dorm
or on the same team or the same fraternity
or whatever and it just sort of developed from there
but what you're saying is hey you know you
can you can be more intentional about
this and you know develop the the circles that you want to so
you're an executive coach and a sex therapist
and those are two things you normally don't see
in on one person's resume so what does one teach you about
the other strangely enough um all of it
is kind of the same thing
to me it's just psychology it's like what motivates us to do
things the way we do how does like our conditioning
our parents uh our childhood and everything
affect the way we do things you know how we
do something is how we do everything we've heard this
people say this right and it's so true
so if you're not confident to say what you actually want
in the boardroom or in leadership you're
not assertive you're not able to give feedback to
other people that kind of shows up in the bedroom as well
so it's it's kind of like yeah how you do
something is how you do everything and um yeah
so my work is really I've found whether it's
executive coaching or it's you know coaching high performing teams
or whether it's couples
or parents it's a lot of the the things
that we talk about are really all about relationships
you know even if I'm people would think oh
when you're coaching a CEO or an executive like they're
probably talking about business strategies
and all that I would say most of the time the challenge
for people it's like they already know
the answer they already know how they're going to do something
but it's something else that they're stuck
with you know it's like a fear it's like a conflict
it's like this inner conflict
or like you know i know the the right way to go is this way but i
want to keep going this way
and there's something internally that really is about the pattern that
they the childhood pattern to me it's really like
if you understand your patterns you understand
how you arrived at this conclusion that you know
this is how you're going to do things and how this
pattern actually started and you look at your their parents
and your the example like who taught
you how to do it this way
and um you know where did you learn these um these beliefs from right
it's it's usually from your childhoods from your upbringing
and once you learn the new way of doing
things you can apply that to every single um area
of your life as well yeah so it's interesting you know
you say how you do anything is how you do everything.
So it strikes me that if there's
some sort of dysfunction or angst
or something not working in your personal life, that is
naturally going to show up in business.
So if you're a CEO or a founder, in my case,
I work with a lot of founders,
whatever's going on in the background is going to manifest as
a business problem, I would imagine.
So you work with CEOs, high performers and that sort of thing.
So I'm sure, and I'd love to hear your take on it, or maybe an example
or two of people who are objectively and outwardly successful,
they've got it all, but privately not feeling it or unwell in some way.
And what's going on underneath that?
What's your experience with that?
Yeah, so many people.
and actually um i remember watching this this podcast
and this guy that used to work um for
the CIA he said that there is a correlation
um with success and trauma and they would usually
require like recruit people for the CIA that that had trauma
because they're kind of like willing
to do anything to survive
and they they're they're they are a survivor you know so um there's
a lot of um you know i'm not good enough therefore i need
to prove to the world that i am good enough
and that sometimes people use that to drive their success
and to get accolades and the trophies
right and so a lot of um high achievers overachievers
are you know what's really underneath
that is like i'm not good enough so i'm gonna keep going
and going for the next thing and the
next thing and the next thing
but eventually um they're not happy and sometimes they burn out
and sometimes they burn out
and they keep going they still keep going and keep going and keep
going and you know sometimes they realize midlife
you know what what what am i doing i'm lost i don't
feel i have all this money and the success
but i don't feel fulfilled i don't feel happy you know
some will kind of like go and do the inner work
and discover like oh you know oh it was the trauma
it was this and it was that and and you know you do the inner work
and you heal and you choose a
different path you know and maybe some will never actually go through
that and they keep going and
keep hustling and never realize that they
are not you know they I think they know that they're not
happy but not everybody wants to do something about it
and they might just keep on going on
that path and not really you know never find what
happiness really means for them and actually
Harvard's longest study on adult development
and you know if people haven't heard about this
research they can just look it up on YouTube it's
a it's a really famous TED talk it's called
what makes a good life and the talk
was released like 10 years ago it talks about Harvard's
longest running study on adult development they found
that the number one factor that supports a
human being to live a long healthy happy life
is actually the quality of the relationships in your
life not going to the gym not the food that you eat
but it's the quality of the relationships in
your life because that affects everything like even
the money like the the money you make the
lifestyle that you live everything
is is a consequence of the people you spend time with
Because, you know, we have these mirror neurons
and we mirror what we see.
And so you you you you spend a lot of time with people
that are living an unhealthy life or an unhappy life.
You kind of model that, you know, and it becomes your normal.
It's kind of your baseline. It's like it's normal
because all my friends are doing the same thing.
Like everybody's miserable.
So it's normal for me to be miserable. Right.
But if you take this miserable person and you change their group
of friends and you put them with five really happy people there,
that person is going to question like,
OK, there's something strange here.
Like, why? What's going on with me?
Like, what are the choices that I've made?
Why are these people so happy and why am I miserable?
You start questioning things. Right.
And maybe you can make some changes.
But, yeah, it's kind of like we attract people that are similar to us.
It's kind of natural.
And you end up on that trajectory, not realizing that, okay,
I'm actually not happy. I want to change things.
I don't even know how to.
Yeah. And I think there's a tendency
to externalize our happiness, right? It's always
out there, which is why we need the trophy,
the accolade, the trophy spouse, the title,
the office, whatever it is, these are the things
that are going to make us happy.
And we forget that we can actually choose that right now, I guess.
So what is IRL? And so give
us the give us the foundation there
and it will kind of build on that so IRL is an app that bridges
your online and offline world
and it's an app that tries to get you off the screen and so the
the measurement of success for us
is not like any other social media platform that tries to keep you
eight hours on the screen doom scrolling
and consume more and consume more and consume more
so success to us for IRL means you go out and build
and nurture real relationships in real life
and I would love to hear these stories about relationships
that actually come out from this
app you know like oh I met my best friend
on this app I met my kidney donor quite a stretch but I
i i believe it will happen one day um i met
my life partner i met my mentor i met my co-founder
whatever on this app
because of this app um i i met these people these amazing people so
it's an app that bridges your online
and offline world it helps you make introductions and connect
people you know if i met someone that would i thought would
be a great you know for whatever
reason, friendship, career, business, sponsorship,
whatever the reason, I would connect person A and
person B and like, hey, you guys should know each other.
But we do it on the app, we design it so
that it's easy to make introductions, we normalize it,
we show it to people like this is the behavior
people should be doing. And when you make introductions,
other people will want to make
introductions for you as well. So law of reciprocity.
And I learned all the things that I put into this
through going from super introvert to super connector
and then i realized that all the
other people that were also super connectors they did
the same thing whether it's hosting dinners
inviting people hosting a gathering doing
a book club doing initiating something i think being like
initiating being an initiator is such an important skill
um in life whether business or career like
being the person that goes first being
the initiator like let's do this and the opposite
of that would be a passive person that just waits around
and doesn't initiate anything just waits
for people to initiate something right
and so you can make intros you can host gatherings you can
host dinners for your first degree secondary
connections third degree connections exactly
the dinner that i was sharing earlier you know you invite people
and those people invite more
people to the dinner table.
And then it doesn't even have to be a dinner, it can be like a walk
and talk in the park, and AI introductions as well.
So we can't just rely on human beings to
make intros for us. So we it is an AI, AI driven app.
So AI has, you know, human beings, we have
limited time, we are all very, very busy.
And what I learned is that I have met so many amazing
people and then i found out later like i met them
on linkedin i met them through an ai super
connector and i met them for like different different ways
and then i learned later that
actually like five or six of my friends knew
this person like we had common like mutual friends
but those five or six friends never introduced me to this person
because there was no reason to
and that's just not how that's not how we
do things we don't go around hey introducing people
to people all the time you just don't do it there has
to be a reason for you to introduce someone
and so humans can't do that but ai can right we should use ai
to our own benefit ai has all the
information detailed information on every irl user
and in in irl on the app you would tell
the app you know who am i looking to connect
with who do i want in my circle what am i working on
at the moment who am i it you you choose
your core values your interests your passion everything
so the goal is to get ai to understand as much
as it can about you as a human being at different
levels and layers and then it will do its best job
to match you with someone depending on what
your goals are let's say i'm a startup founder i want
to meet VC i want to meet people that are
investors or tech people
so it will it will try to find like good matches and and do these warm
introductions for you so that's what IRL is and it
also is a personal CRM so it helps you maintain
and manage and nurture all these relationships
because we know how bad we are at maintaining
relationships I've interviewed a ton
of people some people do it on an excel sheet I do it on
WhatsApp, I've tried 20 to 30 apps throughout
my adult life, time like adult life, um trying to
manage and have a system to manage all these relationships
so it's kind of, it's a second brain
that knows about all your relationships, it helps you
be better at nurturing and maintaining these
relationships, it will remind you to reach out
to the right person at the right time
so you don't lose people, you don't forget about people
because it's, it's just you are going to
forget, we are humans, we will forget, you know
so why not have this AI that is like a personal
assistant and second brain for all your relationships
and when we become better at our
relationships we become better human beings
so ultimately this is an app that aims to make people
better at their relationships form better relationships solve
the loneliness pandemic
you know, have more fulfilling relationships
in your life, you know, uh it's, it's one of the, the
most important pillars when we want to see human flourish
and uh yeah, that's, that's what IRL is
that is cool, it's so, it strikes me
that you're using what has typically been associated with
a degeneration of community you know social media
and AI as a way to build it, right? So you're, you're
kind of re-harnessing it, repurposing it and saying, no,
we can actually do something with this. I think that's cool.
Yeah. I think, you know, technology and tools,
if humans use it the right way with a moral compass, with, you know,
ethics and integrity, we can make it work for us. It's a good thing.
You know, it's, it becomes dangerous when we're not careful with it.
Sure. You know,
companies kind of like just care about their stock prices more than,
helping humans live a better life
and um yeah, I'm, I'm all about building solutions to help
people live a better life yeah that sounds like
a great solution is it on uh on the app stores yes
so it's on the app store now
and um it will be released on Android this week okay probably this
week latest next week yeah
but by the time this episode is um published it will all be on on the
app store and the it is on the app store
and it will be on Android as well oh cool yeah i'll look
forward to that and if people are interested
in checking you out more about you know with the
coaching and and the other work you
do how can they find you um so LinkedIn um i i can share
with you the links i probably have it
on the show notes um LinkedIn um my name Need Alert
on Instagram Need Alert official and yeah i have a website
but you know if anybody wants to
find out more about IRL they can go to join irl.app
um and there are buttons and um ways to
learn about IRL and download the app there
as well all right cool i'll definitely check that
that out well Nita thank you
so much for sharing with us today i really appreciate it thank you
John thank you so much for having me
