F1 in Austin: Activations and pop-ups

Fox - 7 Austin
8 followers
Oct 23, 2026
AI Generated·May contain errors
We've been great out here. We have
been going since earlier this morning for the Good Day
Austin shows. And so we've been checking out all of the free pop-ups
and activations that people
call them across town, all for F1 this weekend.
And so, like you said, you don't have to break
the bank for your families, fans.
If they weren't able to make it to the race, you can get a feel
and taste of the race right here in Austin.
And so right now we're getting a sneak peek at POV
Beauty. It's from TikToker Mikayla Nogueira.
It's her makeup skincare brand. And so this is really
fun so you walk in we're going to do a little walk
and talk through here you walk in and you
start off and you can put a token in here
and you get some free little mini prizes and some
makeup products key chains it's really kind
of you know what are you going to get that day and
so we've actually gotten some of these goodies got
to try them out myself really good skincare and
makeup products here so then you're going to walk into here
and it's kind of their own makeshift
pit stop as you can say again we're
on south congress we're right next to the austin motel
So you can see her makeup is lined up here.
Her lip product just launched this week, they said.
So Austinites are going to be the first people to try it out.
And then you continue coming on inside.
You get a little bit of shade.
The race simulator is not open yet,
but all the other pop-ups we've been to,
they also have an F1 car race simulator.
Also at the Mercedes pop-up,
which is over North Congress, closer to downtown,
you can be able to check to see if you can be a pit stop engineer
and so you actually get to see
a real F1 show car and see if you can change
those tires out that will happen later this afternoon
again walk with me again over here you have
some arcades again free goodies everyone loves
free goodies the games are free to play
and for this event you just have to wait in line we spoke
with some young girls earlier they've been going
to be waiting here for about two hours and but
some of these activations they
do require registration beforehand again lots of police
cars we've been seeing a lot of mercedes driving
by and so i think those might be some of the
drivers heading to COTA
and so again walk over here with me again we have the skincare lineup
and so just lots of fun activities they said
that this is really for everyone it's not just for
women it can be for men as well too
and they're just really wanting to bring together all of the
F1 fans and have them enjoy their day out.
Again, you don't have to break the bank and head out to
COTA. Although we love COTA, it's so much fun.
You can also enjoy all of the fun activities that
the drivers, brands, and F1 is providing throughout the city.
