Every YouTube Analytics Metric Explained in 17 Minutes [2026]

Every metric you'll find in YouTube Analytics, explained one by one in plain language: Overview, Views, Reach, Engagement, Audience, Content, Revenue and Trends. Tap a timestamp below to jump straight to the term you need.

CHAPTERS
0:00 Intro: how to jump to any term
0:49 Overview Tab
2:32 Views
3:31 Reach
7:35 Engagement
10:51 Audience
13:06 Content Tab
14:04 Revenue
15:47 Trends & Advanced
16:10 Putting It Together

Every single term has its own timestamp in the pinned comment.

NOTES
- All numbers shown on screen are examples, not real channel data.
- YouTube has been rolling out an updated Studio design since July 2026, so your screen may look slightly different.
- Narration is an AI-generated version of my own voice.
- Definitions follow YouTube's own documentation (checked October 2026). Sources:
Get started with YouTube Analytics: https://support.google.com/youtube/answer/9002587
Overview: https://support.google.com/youtube/answer/9314414
Content tab: https://support.google.com/youtube/answer/12220281
Reach: https://support.google.com/youtube/answer/9314355
Impressions and CTR: https://support.google.com/youtube/answer/7628154
What counts as an impression: https://support.google.com/youtube/answer/9314486
Reading CTR and impressions: https://support.google.com/youtube/answer/16767369
Engagement: https://support.google.com/youtube/answer/9313698
Audience retention key moments: https://support.google.com/youtube/answer/9314415
Audience: https://support.google.com/youtube/answer/9314416
Revenue: https://support.google.com/youtube/answer/9314357
Analytics API metrics: https://developers.google.com/youtube/analytics/metrics

Which metric confused you the most? Tell me in the comments.