He Attended a Taiwan Rally. Now China Is Turning Against Him.

A Taiwanese TV star attended a political rally in Taipei—and suddenly found himself at the center of a cross-strait controversy.
Kevin Tsai, a popular television host who built a successful career in mainland China, appeared at a campaign event for Taipei mayoral candidate Puma Shen. Chinese state-linked media criticized his appearance, and a major Chinese brand moved to distance itself from him.
Is Tsai walking away from the Chinese entertainment market? And why has Shen's growing campaign attracted so much attention from Beijing?
We examine the controversy, Tsai's remarkable family history, and the political battle unfolding ahead of Taipei's mayoral election.

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