10 Gemstones Rising Faster Than Gold (And 3 That Are Collapsing)

#jewelry #Industrysecret #gemstones
In 2009, the finest examples of one gemstone sold for about $4,800 a carat. By 2022, the same quality was selling for $75,000 a carat. Not double. Not triple. Fifteen times. And last December a necklace holding thirteen and a half carats of it sold at Christie's for $4.2 million.

Everyone has heard that gold doubled. That stone made gold look lazy.

And in the same three years, the most famous gemstone on earth — the one in the engagement ring on your hand — lost half its value.

💎 ONE PIECE OF EVIDENCE FIRST: the furnaces that heat nearly every sapphire and ruby sold today came into widespread use in the 1970s. Before that, most stones went into jewelry as they came out of the ground. Which means a sapphire or ruby in a ring from the 1950s or 60s — your mother's, your grandmother's — has a far better chance of being UNHEATED than anything in a mall case today. And "unheated" is the premium that has just reached an all-time high.

Not an investing video. Every number here already happened — at an auction, in a published sale, or in a trade price reference. The direction is real. The forecasts floating around the trade for 2027 are somebody's guess, and I don't repeat a single one.

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This video is based on over 20 years of firsthand experience in the jewelry industry combined with extensive research into publicly available financial reports, SEC filings, brand earnings calls, material spot prices, and secondary market resale data from platforms including Chrono24, The RealReal, and major auction houses. Every production cost estimate and markup figure cited in this video is based on industry-standard calculations using current precious metal and gemstone wholesale pricing.

FAIR USE NOTICE
This video is made for educational and commentary purposes. All brand names, logos, and trademarks mentioned belong to their respective owners. Any images or footage of branded products are used under fair use for the purpose of criticism, commentary, and consumer education. This video is not sponsored by, affiliated with, or endorsed by any brand mentioned. All opinions expressed are our own.