X11 Toy Collection Store | New destination for Generation Z in Shanghai

Born for Gen Z's new consumption demands, X11 is a retail brand that sells blind boxes, garage kits, ball-jointed dolls, assembly models, exquisite models, ACGN (animation, comic, game and novel) products, books, trendy accessories, popular cultural creations and artistic toys, etc., to meet young generation's curiosity for exploring the unknown and pursuing novelty and fun. Instead of defining the trend, the brand attracts customers with its inherent mysterious, intriguing genes.
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Design Firm: BloomDesign
Location: Shanghai, China
Year: 2021
Video shooting: Lu Haha
Video editing: Tang Wuyang
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