HAYDON Hangzhou by Various Associates

As conceiving HAYDON's new premise in Hangzhou, Various Associates intended to balance the locality and brand awareness, extract the romantic spirit and characteristics of Hangzhou, and interpret the charming misty atmosphere by creating a spatial experience as free, inclusive and full of uncertainties as the universe.

The brand's name HAYDON means "black hole" in Chinese language. Combined with HAYDON's brand concept, the design expresses the collision, distortion, and free tension of black hole's gravity through flowing lines and unique circulations in the space. Upward, diverging, reflective and hanging forms paired with large areas of soft and pure color spread throughout the space.
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Interior Design: Various Associates
Location: Hangzhou, China
Year: 2021
Video: SFAP
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