Email Marketing: Two Quick Ecommerce Email Tactics Using Special Links in Emails With Connor Dimond

I'm excited to bring you this quick, few minute tactical video with my brother Connor.

Make sure to follow Connor on Twitter: https://twitter.com/DimondEmail

Please let us know your feedback on these quick, tactical videos.

Tactic 1:

Shopify only allows you to generate a discount code link to the home page or collection.

Using this generator you can generate a link to any page on your Shopify store.

Works great for promotional emails links where you want to send the customer right to a specific product and automatically apply a discount on checkout

https://gorillamath.com/shopify-discount-url-generator

Tactic 2:

Review link activity on campaigns/flows to understand what/where people are clicking.

If you're using the same link throughout the email, you can add a parameter (ex: /?position=1) so Klaviyo (or whatever ESP you use) would record the clicks differently.

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