How to Supercharge Your Email Marketing Automations for the Shopping Season

In this email marketing tutorial, Josh teaches us How to Supercharge Your Email Marketing Automations for the Shopping Season.

He first starts with what we saw last year:

Email was and will remain the top converting channel.

On all Shopify stores, email had a 4.90% conversion rate during BFCM.

Compared to 3.90% conversion on search and 1.90% on social media.

He talks about how shoppers wanted to support small business. More than 44 million people bought from independent and DTC brands on Shopify in 2020, a 50% jump from 2019.

Supply chain delays and shipping disruptions are a real thing and massive issue.

He then dives into some really key email marketing flows:

- Sales Extension Automation

- Browse Abandonment Automation

- Abandoned Cart Automation

- Welcome Email and Post Purchase Automation

- Cross Sell Automation

- Winback Campaign

- And more

You can check out SmartrMail here: https://www.smartrmail.com/

#email #emailmarketing #emailmarketingautomation #emailmarketingautomations