College Football's $40 Million Secret: The NIL Trick LSU, Tennessee & Others Are Using

The NCAA's proposed $21.3 million salary cap is being rendered ineffective by a massive loophole involving Name, Image, and Likeness (NIL) deals. Major apparel brands like Nike and Adidas are bypassing the cap by integrating multi-million dollar NIL funds directly into their school contracts, allowing elite programs to spend far beyond official limits to recruit and retain top talent.