Progressive luxury meets Neue Klasse technologies. Experience all you need to know about the new BMW 7 Series.
BMW 740 xDrive: Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 8.4 l/100 km; CO₂ emissions combined: 192 g/km; CO₂ class(es): F. BMW i7 60 xDrive Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 20.8 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 608 km. BMW M760e xDrive* [1, 2]: Fuel consumption weighted combined in l/100 km: 6.8 CO2 emissions weighted combined in g/km: 154 Energy consumption weighted combined in kWh/100 km: 18.2 CO2 class: B ¹ Provisional figures that have not yet been officially confirmed. ² For plug-in hybrid: Weighted, combined (EC AC Charge Weighted).
The stated values are based on the mandatory WLTP measurement procedure. The real life values depend on various factors, e.g. cargo weight, driving style, route, weather conditions, auxiliary electrical consumption (including air conditioning), tires, battery state of health.
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The new BMW 7 Series is a flagship luxury sedan blending \"progressive luxury\" with \"Neue Klasse\" technology. It offers a commanding exterior, a first-class interior with advanced AI integration, and a versatile range of powertrains—including all-electric, plug-in hybrid, and combustion engines—all designed to maximize comfort, safety, and driving pleasure.
This is the new BMW 7 Series.
Let us show you how the BMW flagship sedan in its seventh generation
makes its grandest entrance yet into a new era.
Are you excited to see progressive luxury meet masterful Neue Klasse technologies?
Join us to experience all the new ways
in which the BMW 7 Series embodies BMW's dedication to pure presence,
introducing the new exceptional phase of the BMW luxury class on the outside
to beauty and hundreds of individual possibilities
to enjoy style and craftsmanship inside.
Our dedication to the joy of comfort
by creating an entirely new exclusive travel and user experience.
And how it embodies the dedication to sheer driving pleasure
in a comprehensive model range offering the full choice of drivetrain technologies,
each with cutting-edge safety, efficiency, driving comfort and dynamics.
Let's start with the design.
And who better to show us than one of the creators of this masterpiece?
The ones who know me know that I like to talk about character in cars.
And I don't think it's an exaggeration to say
that the BMW 7 Series is a masterclass of character.
This 7 Series is a perfect blend between presence and elegance.
And let me explain that.
All the presence lives in the front end.
The front end of the luxury class at BMW
is slightly separated to the other fronts of the lineup.
The kidneys are larger and stand tall.
But there's one thing that I really like about the composition in the front,
which is the contrast in proportion between the large kidneys and the very slim headlamps.
And the 7 Series uses a trick that it inherited from its predecessor
to separate the functional headlamp units from the daytime running lights.
And not only that, the daytime running lights are accompanied by cut crystals.
These crystals create a sparkle, an awake character.
In the front of the car.
The side is a prime example for restraint and elegance.
You literally have two lines.
One line in the shoulder and a secondary line
to create a certain sense of tension or friction or dynamics,
which is perfectly suited for the luxury class.
The same philosophy applies to the rear.
This is further emphasized by the new, much wider rear light graphics.
Their beautiful, minimal interpretation of the typical BMW L-shape.
Enjoying the new BMW 7 Series is not just a question of which drivetrain technology you prefer.
Because then you are also spoiled for the choice
if you'd like to experience its comfort and dynamics driving it yourself today.
Or would you rather enjoy being driven in the first-class atmosphere of the second seat row?
In any case, the experience starts with a most inspiring welcome.
By the BMW iconic glow, the crystal lights and the new model-specific ceremonial light carpet.
The automatic driver's door opens completely hands-free as you just walk up to the vehicle.
And the displays, the ambient lighting inside together with the new welcome soundscape
finish off this perfect overture to your journey.
Max, this is such an open and generous space.
How is this welcoming atmosphere created?
So first in this class, you always strive for creating the perfect luxury living space.
But what's special for the new 7 Series is the integration of all the features from Neue Klasse.
So what you see is you have in front the BMW panoramic vision, beautifully integrated.
And then you have the central display with its free-cut design.
And that shape isn't only design, if you will.
That is actually quite an ergonomic feature.
If you look here, you can absolutely reach the furthest point and also very close to the steering wheel.
And then there's a new feature for the 7 Series.
First time, a passenger screen.
So that would be your screen in that case.
And the beauty of the design solution in this case is how they are staggered.
So I can and we can both interact with the main screen.
But then you have a perfect distance to view your content on your passenger screen.
And also I don't get distracted by what you're watching.
We are in the second seat row now, but it really does feel like first class.
Doesn't it?
The space perception back here is just amazing.
For example, you could even now recline your seat even further.
You could move the front seat forward and that's even more legroom right there for you.
If you look at the materials, for example, we have countless combinations of different leather variants.
And it goes even that far that there is a cashmere wool combination as well.
And the lighting also really contributes to the beautiful atmosphere.
Everything is thought through to the detail.
Absolutely, isn't it?
But that's not even the most spectacular setting. Let me show you.
The atmosphere in here with the lights and the different colors and these really sophisticated placement of the lights.
For example, the halo light, as we call it, which gives another special layer to the atmosphere.
And of course, the panoramic glass roof with the Sky Lounge graphics.
I think that's beautiful as well.
And, you know, if you now lean back and just completely relax, there's one more special thing.
I call it the cherry on top of the cake.
I press this and, you know, there comes the theater screen.
This is truly incredible.
Isn't that amazing?
It's a masterpiece.
I think I can stay here for a while.
Can you pick from this vast range of exterior and interior design options?
Describe the BMW 7 Series configuration that best reflects your personality in the comments.
In this individual atmosphere, all the intelligent and convenient driving, infotainment and vehicle features have been renewed and improved to complete your personal experience in the new BMW 7 Series.
First, let me tell you more about the new intuitive user experience as the driver or front seat passenger with the BMW Panoramic iDrive.
The BMW Panoramic Vision Display shows you all the information you want when you need it across your field of vision and the entire width of the windshield.
The central display in free-cut design offers perfect driver orientation and within easy reach for both front seats full control over the BMW Operating System X.
This new user interface is fully focused on speech and touch control.
In the new BMW 7 Series, it is extended by the all-new BMW Passenger Screen.
This additional screen integrates beautifully into the sculptural design on the dashboard.
At the same time, it opens up a completely separate user experience for the co-driver.
When there's no front passenger, the display expands the ambience design.
Sitting in the passenger seat, you can enjoy the whole offer of entertainment apps on the BMW Passenger Screen without disturbing the driver.
This includes audio and video streaming and even gaming.
The Passenger Screen also ensures driving safety by automatically deactivating if the driver is distracted.
The BMW 3D Head-Up Display completes the visual engagement with the BMW Panoramic iDrive.
It shows additional precise 3D visuals of driving, navigation and driver assistance information.
The physical engagement comes with the new multifunctional steering wheel.
In a unique leather design for the new BMW 7 Series, it features Scitec control elements for intuitive operation of all relevant display and vehicle functions.
Scitec, meaning the discretely integrated controls, give active haptic feedback and the driver assistance controls are only highlighted when they are relevant.
Even more excitement, driver engagement and stylish visuals are guaranteed by the BMW M-specific displays and design.
In the relevant models or with M-Sport package equipment, they offer an exclusive look, additional driving displays and BMW M infotainment content.
The BMW Panoramic iDrive is not only about intuitive touch control.
Hey BMW, activate sport mode.
Sport mode activated.
Of course, also in the new BMW 7 Series, the BMW Intelligent Personal Assistant is your intelligent and learning digital companion.
Enhanced by Amazon Alexa Plus AI technology, the new BMW Intelligent Personal Assistant takes a leap to dialogue-oriented, even more natural vehicle interaction.
Besides controlling all kinds of vehicle, entertainment and communication functions with your voice, the Personal Assistant now gives you access to external knowledge content, cloud-based services and media offers.
In addition, it helps you explore features and it builds on your user habits with intelligent functions and routines.
For example, you can now operate several functions at once.
Hey BMW, lower the temperature and open the right rear door.
Temperature reduced to 21 degrees. Rear right door open.
So, let me welcome you to your personal lounge in the rear of the new BMW 7 Series.
It accommodates you with just the right comfort, entertainment and connected features for every travelling situation or just to create your personal retreat for a relaxing moment.
For one thing, this is the optional executive lounge seating.
Hey BMW, activate theatre moment.
Theatre moment activated.
From here, you can enjoy the completely renewed optional rear seat entertainment experience with a BMW theatre screen.
With a display diameter of nearly 32 inches and an 8K resolution, this is the stage on which you can enjoy your time as a passenger,
listening to audio streaming, watching a video, for example, on Disney Plus or playing a video game.
The BMW theatre screen now offers complete touch control and a wireless connection for headphones or two gaming controllers.
There are new practical cable connections in the centre console as well.
Or you stay productive on your journey using the newly available video call functionality with the integrated camera.
The latter is available on the BMW passenger screen as well.
Using your own mobile hotspot, you can access and use the wide and ever-growing offer of third-party entertainment apps.
Or you profit from the mobile data included in the BMW digital premium offer.
And it's not just the rear seat experience that is perfectly matched with the optimised acoustics of new optional available Dolby Atmos.
You can enjoy it in the whole car.
Take a seat behind the multifunction steering wheel of the new BMW 7 Series and engage with the BMW panoramic iDrive or enjoy your trip as a passenger.
Your personal sense of precious travelling moments and your choice of unrivalled driving dynamics, comfort and efficiency
is reflected in a technologically comprehensive range of model variants.
The new all-electric BMW i7.
The new BMW 7 Series with internal combustion engine drive.
And the new BMW 7 Series with plug-in hybrid drive.
Various advanced six-cylinder petrol and diesel engine variants with efficient 48V mild hybrid technology
deliver their well-known power and agility while offering a driving experience that remains confident and effortless at all times.
A newly employed combustion engine technology sets these models apart with enhanced engine sound experience.
Their smooth and balanced gliding is a characteristic they share with all new BMW 7 Series models
thanks to the adaptive two-axle air suspension equipped as a standard.
Optional active roll stabilisation as well as integral active steering complete this experience.
Two new models of the new BMW 7 Series employ the power and efficiency of BMW plug-in hybrid drive for versatile city, commuting and long-distance travel.
In the new BMW M760e xDrive, the ambition and dynamics of BMW M is added to the best of both worlds,
resulting in a system power of 450 kW or 612 hp and an acceleration from 0 to 100 kmph in 4.2 seconds.
More exclusive BMW M sportiness comes with the optional adaptive M chassis control and the M active sound design.
Three fully electric drive variants in the new BMW i7 models now include an updated high-voltage battery technology.
Using the round battery cells from the 6th generation of BMW eDrive technology, they offer increased energy content.
Together with other updates like the use of a silicone carbide inverter,
this improves the driving range in the new BMW i7 to over 700 km or 435 miles according to WLTP.
Regarding the new battery electric models, enhanced driving range and energy content of the high-voltage battery also come with improved charging capabilities.
Each new BMW i7 model offers greatly increased charging power compared to its predecessor, reaching up to 250 kW.
You can charge the BMW i7 60 xDrive at a DC charging station from 10 to 80% in under 30 minutes
and gain up to 235 km or 146 miles of driving range in 10 minutes of charging.
The all-around offer from BMW Charging makes these, just like all charging situations, as easy and convenient as it gets
with practical and powerful charging equipment for your home and in public
and with the services and connected features integrating every charging process seamlessly into your daily life.
Comfort and dynamics in each new BMW i7 series are complemented by the seamless convenience and safety
of the advanced BMW Driver Assistance Systems.
Optional features like the Highway Assistant for hands-free driving up to 130 km or 80 mph
and the City Assistant for automated stop-and-go at traffic lights are available
either in configuring your model or as BMW Connected Drive upgrades.
The Parking Assistant Professional adds remote-control parking with your smartphone
to the great range of standard features that assist you in keeping your lane, your speed and distance in traffic
and help you park your new BMW i7 series.
The BMW Maps navigation system, on the other hand, supports you to plan your trips
and find your way with the new user interface in the BMW Panoramic iDrive.
Unlocking the full digital potential of your new BMW i7 series with the BMW Digital Premium offer,
the navigation system includes enhanced real-time information on traffic, points of interest, parking and safety.
It includes new intelligent safety and learning features, for example, giving you feedback about the curve ahead of you
or informing you about traffic on your daily commute.
Have you made your choice from this realm of possibilities?
Let this first insight be your inspiration to join the new era and experience yourself
the unique design, the exceptional travelling comfort and the unrivaled driving pleasure of the new BMW i7 series.