The CEO Signal Netflix co-founder and former CEO Reed Hastings says AI could unleash a new wave of “creative destruction” as companies use rapidly improving technology not just to cut costs, but to challenge competitors and build new businesses.
In this episode of The CEO Signal, Hastings notes that AI has been getting “roughly twice as good every year” and says CEOs should think of it as the equivalent of doubling their workforce. He also explains why it’s not the paranoid who survive “it’s really the people who have judgment” — leaders who can distinguish the threats and opportunities that truly matter.
Hosted by Penny Pritzker and Andrew Edgecliffe-Johnson, the conversation also explores the culture Hastings built at Netflix, why he's taken on the "really hard" challenge of turning around a Utah ski resort, and how he knew when it was time to step away and let Ted Sarandos and Greg Peters lead without him.
The CEO Signal is Semafor's interview platform for conversations with the global CEOs whose decisions are shaping the future of the new world economy. Hosted by Penny Pritzker and Andrew Edgecliffe-Johnson, the show explores the moments of judgment that define leadership.
Penny Pritzker is the founder and chairman of PSP Partners and served as U.S. Secretary of Commerce from 2013 to 2017.
Andrew Edgecliffe-Johnson is CEO Editor at Semafor and a former Financial Times journalist who has spent decades covering global companies and corporate leadership.
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Video Summary
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Reed Hastings, co-founder and former CEO of Netflix, discusses his transition from leading a global streaming giant to managing Powder Mountain, a luxury ski resort. He reflects on Netflix's unique \"talent density\" culture, the strategic implementation of a co-CEO model, and the exponential trajectory of artificial intelligence and its disruptive potential for business and education.
For the last decade, AI has been getting roughly twice as good every year.
If that continues, which looks pretty likely,
then in five years the AI will be 32 times smarter, more effective than it is today.
Then you asked, what do CEOs have to do?
You know, it's like doubling your workforce.
So suddenly, boom, you've got double your workforce.
Now you could either cut your workforce in half and stay in the same business lines,
or you can use all these new resources to expand against your competitors.
So you're going to see a lot of companies attacking each other,
which is the great act of creative destruction.
Today on the CEO Signal, we're talking to Reed Hastings,
Netflix co-founder and former CEO.
He helped redefine how the world watches television.
Now, after nearly three decades, he stepped away from the company completely.
And his next chapter looks very different.
So how does a leader know when to let go and what to build next?
From Semaphore, this is the CEO Signal.
Hi, Penny.
Hello, Edge.
So we've got Reed Hastings on the show today.
He is a CEO who's built one of the most consequential companies of our time.
I think it's no exaggeration to say that.
He starts with a DVD business that he's mailing out to his customers
and really transforms that into a streaming giant globally.
And I'm interested that having built something like that,
he didn't chase another Netflix-sized opportunity.
So I want to dig into how he did go about thinking about
constructing this portfolio of activities that make up his second act
and how he went about leaving the first act behind.
I know from experience that abrupt transitions can be really rough,
but this one wasn't so abrupt.
I'm really curious how much of his succession was planned
or did it just evolve?
You know, think about it.
He's got two guys, Ted Sarandos and Greg Peters,
who he's really trained and raised up.
When does he know they no longer need his judgment?
So his next chapter looks completely different.
He's running Powder, which is a ski resort in Utah.
He's also sitting on the board of Anthropic,
one of the most consequential AI companies of our time,
and he's continuing decades of philanthropic work in education as well.
Absolutely.
I'm curious to understand how he figures out what deserves his time.
Let's bring him in.
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Reid, thank you for joining us.
Oh, what a treat.
So we're catching you just after you've stepped down from Netflix.
After 29 years?
That's one way of putting it.
I stepped down as CEO three and a half years ago,
so that's the big moment.
The little moment is getting off the board, which is just recent.
And so how does it feel to be?
You know, a lot of different feelings.
So pride at the succession going well and the company doing well.
Excitement for the guys who took over, had worked with me for 20 years.
So I'm happy for them.
And then, you know, a little tinges.
I don't know, like when your kid goes to college or something,
or you're like, I miss him.
I want to be in the meeting.
I want to be in the room, you know, in the flow.
So I miss some of that.
But I decided to try something totally different,
and it helps to stay really busy.
So I threw myself into Powder Mountain,
a big private ski luxury real estate development project in Utah.
And that has consumed tons of time in a very complimentary,
non-competitive way.
That's great.
So leaving the board, you hinted at this.
Is that meaningfully different than stepping down as a CEO?
Yes, it is.
I would say it's like being a godparent versus a parent.
So, you know, you're a parent.
You're on the front line.
That's being CEO.
And so then you step off of that, and life changes a lot.
The board, when things are going well, as they have been for Netflix,
you know, is a pretty easy gig in a relaxed form.
And so getting off that really hasn't been a big transition at all.
Not left a hole for you?
No.
I still talk with them socially, and, you know, we hang out some.
But the dramatic one is going from, you know, 70 hours to, you know, one of work.
That's the drama.
Has it all been social,
or have you been tempted to call up Ted and Greg about business matters too?
No, I've been very disciplined on that.
And the good news is for the first couple months I would lob in some things,
and they were clear that they knew, you know, and we haven't worked together,
that they were able to say what would Reed think,
and then they sort of put that aside and do what they think is best,
which is what they should do.
Right.
So they can mimic me and conjure me easily.
I'm very predictable in that way.
So you're the first CEO that we've had on this show who's left a giant job
and started a second act.
Tell us how you're spending your time now.
Yeah, so much fun.
I've been a lifetime skier, very enjoying it, but not much time to do it,
and retired from Netflix in January, went to our ski house, which is in Powder Mountain.
But, again, just a customer, a kind of one-acre customer,
and spent the rest of the winter skiing because suddenly I'm not in business meetings.
And at the end of that season decided to buy the mountain and to fix it up.
And so it's 10,000 acres, which is almost as big as the island of Manhattan.
It's quite large.
It's a glorious resort that needed some work and was losing money.
And it's still losing money, but now we're investing a ton, new lifts,
and a big private luxury real estate development, a lot like Yellowstone Club,
but like an artistic younger version of the Yellowstone Club.
So before we go into that in more detail, let me ask you, you've led a transition.
When did it go from succession planning at Netflix to you thinking about you
and what you were going to spend your time on?
I wasn't planning on Powder, so I would say, okay, finish Netflix 2023, January,
handed that over, and then spending the winter skiing was unwinding and reflecting,
and as it turns out, getting sucked into a different model,
which is to really try something very physical compared to, say, very virtual,
very local rather than very global, and then you know all your customers
as opposed to Netflix, which is vast.
Was that a deliberate decision to react?
You'd spent a life being global, virtual, and dealing with millions of customers,
and were you reacting to that and looking for something that was the opposite?
Absolutely, of trying something quite different.
So can we take you back to the beginning of the succession story
that led up to this new chapter?
Yeah.
It was 2020, middle of COVID.
You appointed Ted Sarandos as your co-CEO,
and at the time, I remember reading you saying
you're looking forward to the next 10 years at Netflix.
What changed?
I think COVID probably changed a lot of things for me.
I didn't get particularly sick.
I didn't lose anyone really close to me,
but I definitely felt like, wow, life can have some twists and turns,
and I realized, okay, I could maybe stay at Netflix for 10 more years,
but I think my life, I'd spent 25 years doing it every day,
could just be different and more interesting,
and that Ted and Greg were fully capable of running it.
It's not that it was going to run worse.
It probably would run better.
So those combinations really brought it home for me.
So your exit from Netflix was not abrupt,
but rather feels more like a process than a moment to me,
and you made Ted your co-CEO in 2020,
and Greg was the COO then,
and then two and a half years later, you made them co-CEOs.
So promoted Greg, really.
Ted's role stayed the same, promoted Greg.
Exactly.
As you became Chad.
Yeah, that's right.
So what did you see during that period
that convinced you you had the right succession
was for Ted and Greg to lead together
rather than, let's say, Ted,
who'd been your co-CEO, just take over?
Yeah, I would say there was nothing hugely specific.
It was the general they're working together more and more,
getting used to that.
So it was just a bunch of very positive interactions
and also some difficult moments
where we're working through things,
and that's what builds the bonds.
That just made me confident that I could move forward
and that they would pick up the mantle.
As a journalist, I've covered quite a lot of co-CEO arrangements,
and they don't always go smoothly.
I've seen stories where one co-CEO falls out with the other
or where parts of the organization
are trying to work around one co-CEO
to get an answer they prefer from the other co-CEO.
What have you learned from being a co-CEO yourself
and then handing off to two co-CEOs
about making that relationship work?
Yeah, I don't try to pitch it as a general model.
I don't run around saying,
oh, we've discovered something.
You should always have co-CEOs.
I think of it as a high-performance technique.
If you've got two people who really trust each other
and who love the organization more than themselves,
then you can get some real benefit
because two people can be in different places,
different times, so it works really well.
But again, it's a rare set of personalities
to make it work so well,
which we were fortunate to have.
Did they push you to say it's time for us
to be the co-CEOs and you to be chairman?
Were you pushing them that you ought to come closer?
You two seem to lead well together.
How was that dynamic?
They weren't explicitly pushing in any way,
but I was ending up giving them more and more discretion.
They were effectively operating as co-CEOs for a while
before I formalized it in promoting Greg into my position.
I'm curious.
Who makes the final call in a co-CEO structure?
I'm thinking of the big call Netflix had to make this year
to walk away from the Warner Brothers discovery deal
that you looked at for a while.
Was that Ted? Was that Greg?
Was that ultimately you as chair?
I wasn't involved in that call.
Really?
Really.
It was them together sorting through it,
which is here are the trade-offs
and coming to that decision on its own.
Again, we would have stayed in at the same price,
but the bid went up.
It was really a question of raise the bid or not.
That was the question.
It was price rather than strategy?
Yes.
Again, we were very comfortable with the strategy
and we were comfortable with the price that we had paid
or had offered to pay.
We were very excited about doing the deal.
Then capitalism is a great system,
and so another bidder, Larry Ellison,
raised the bid and paid Warner Brothers even more.
Then we had a chance to match.
It's all very clean.
We decided not to match.
When did you know they weren't going to need you
and your judgment anymore?
I would say that was a phenomenon of growing confidence.
In other words, probably five years ago, 10 years ago,
I was like, I think that's going to be true.
I think that is true.
Then it becomes more and more true over time.
I would say through COVID, we were all stressed
and they made just tremendously good decisions together.
I would say that's the real proving ground.
Did it take some effort to get your board
to get comfortable with this structure,
or did they just say, oh, I see it and it's obvious?
No, they were very involved
and we very much contemplated the standard alternatives.
What if it's just one of them?
What if it's an outsider?
What if you don't go?
All these different elements.
They participated throughout that process
and were good counsel and independent views.
You built Netflix
around a very distinct set of leadership principles,
which are so fascinating.
I think you've written a lot about this.
Radical candor, the keeper test,
giving people context rather than control,
which I love that.
Looking back, where did that culture really work
and where did you have to course correct?
We wrote a whole book about that,
No Rules Rules,
to help other entrepreneurs build upon it
and improve upon it.
I benefited so much from all the literature
before I was trying to lead.
This was a giveback to go through all that.
To give an example,
and that all came together organically
over 10 or 15 years,
when we first started in 1997-98,
we had no specific culture, really.
We were just like,
are we going to survive?
Then there was the 2000 internet slowdown.
We did do a big layoff.
That was the first surprise and lesson
is after the layoff,
we were like,
wow, we're actually getting more done,
not less done,
even though we laid off a third of the company.
We would have never have done it proactively.
We tried to figure out why.
Of course, the answer was talent density,
which is you did the best you can
to hold on to the two-thirds
that were going to most help you.
We realized, wow,
maybe we should do a one-third layoff every year.
Of course, that's impractical,
but we said,
how about if we keep the bar high
and really think about us
as a championship sports team
rather than a family.
Then year by year,
these kind of ideas came in.
Then in terms of management,
the context not control
and the informed captain
and the farming for dissent,
all of these shorthand phrases
came in over time
as we worked through the system.
Did you find the company's receptiveness
to that set of values changed over time
as people got more acclimatized to them?
Sure.
Employees want to understand change
and you want to frame it
as an alternate
and often superior set of values
rather than abandoning of good values.
Let's take a tension
between kindness and honesty.
What do we want in our kids?
We want them to be kind
and we want them to be honest,
but then they grow out.
When they're very young,
they say,
why is that lady fat?
Then we teach them about that tension
and then we teach them
to be a little less honest
and more kind.
That's a values tension.
Same thing in the workplace,
but in the workplace,
we want you to be very engaged
with feedback
to help us all grow in our performance.
We explicitly say lean into honesty
and it will feel unkind
and here's why,
but it really is the right thing to do
in this professional context.
You have to frame it
as there's a values tension.
We're explicitly choosing
a different place on this continuum
and here's why.
Team over family,
both are good metaphors.
People respect great teams
and they respect families
and how we operate,
but if you describe yourself
as a family at a company,
you better not ever do a layoff.
You would never lay off two of your kids,
so then people get very cynical
if you say it's a family
but don't operate that way.
If you say it's like
a championship sports team
and we've got all these competitors
and we want to win the championship,
then people understand
why the coaches make changes
throughout the year
to try to do their guess
of the best way
to win the championship.
Can I dig into a concept
that it's really interesting to me,
the idea of farming for dissent.
It's really hard
to get a group of people
who respect each other
to actively seek out disagreement.
How'd you do that?
How'd you make that work?
How'd you make that a real,
real Netflix?
Well, I would say the top-level way
is naming it,
so calling it farming for dissent,
so then we're clearly
trying to generate it.
Then there's a bunch of tactics
underneath that
of what are the other opinions.
Then we would do exercises
if we're trying to make a decision.
We talk about leaders
being an informed captain.
How do they get informed?
They might poll all their people
and we would score it
on a negative 10,
it's disaster,
to zero,
I'm not sure,
to 10,
this is the best thing
we could ever do
and have everybody
say their view and why.
It wasn't a democracy.
It was you might get
a whole bunch of negative threes
and still decide to do it,
but you wanted to be informed.
Those were exercises
in farming for dissent.
Then we'd have great fun
five years later,
go back and look at the decision,
who had been for it,
against it,
whether that was
global expansion
or what show
we're going to do next
or whatever the decision was.
What did you do
with that hindsight?
Specifically,
it was just get you
to think more carefully
about the future
because you can't undo
those decisions.
Each person had a chance
then to analyze
what did I guess wrong
in that frame
and how do I move that forward.
Can you give us an example
of when dissent
helped change your mind?
Well, I would say there's,
when you say change my mind,
that implies that it's like
I want to do X.
Think of it more of like
we're exploring something
and in particular,
it's important for the leader
to keep an open mind.
You're not farming for dissent
if you say
we are definitely
going to do this show.
I just want to hear
any contra opinions.
It's like, okay,
there's no point to that.
Yeah, that's not a conversation.
That's right.
And so,
I would start it off
and be like,
I think the show
that we're doing
in Latin America
and it's something
that's new and fresh
but I'm worried
that the downside is
that we get in a huge fight
with all the traditionalists.
So,
a little framing
of reasonable arguments
for both sides
and then we would go at it
of okay,
the particular texter
because we cast
these three people,
what are they associated with,
the way it opens,
you know,
those comparisons
to other series in the market,
that would be the typical discussion.
And Netflix is moving on
from its founder era
with your departure
from the board.
How do you think
that's going to change it?
Well, it's got to change it a lot
because every new,
you know,
if they're going to improve the firm,
they've got to be not trying
to relive how I did things.
They've got to be able
to find their own models
and that comes
with making their own mistakes
and it's just continuing
to kind of grow the firm
and to earn more
of consumer's business
and time.
So,
I'm not sure
in what specific ways,
that's kind of the joy of it.
It's sort of them able
to express themselves
and their ideas in it.
You've gone from leading
in rough numbers,
about 15,000 people to,
I think,
when you start to powder
it's about 150.
That's right.
Totally different order of magnitude.
How much of the Netflix leadership model
applies on powder?
Oh, the vast majority of it.
I mean,
skiing also has a safety culture.
So, around safety issues,
you don't want to be
freedom and responsibility.
So, like lift safety
and maintenance.
There's some things
that are pretty highly regulated,
not quite airline level,
but like close to that.
But outside of that big difference,
in terms of empowering people,
in terms of moving
the decision-making down,
in terms of farming for descent,
all those things
have worked very well.
Powder has an unusual business model.
Can you talk us through
how this mountain works?
Yeah,
it's actually not that unusual
in general.
So, in golf,
there's 4,000 private golf clubs.
In the U.S.
But in skiing,
there's only 3.
And it's partially because
you need a lot of acres.
But it's basically the same model.
You got a clubhouse,
a membership.
You know the people.
You get better tea times,
a restaurant,
social atmosphere.
Everyone who's a member
of a golf club gets it.
What if that was applied to skiing?
And then it was much less crowded,
and you knew a bunch of the people,
and friendlier.
So that's private skiing.
Now, we also have public skiing,
and that's working well, too.
That's on a different side
of the mountain.
Curious that you decided
to go in as CEO.
You could have been
just an investor or an advisor.
What made you think,
you know, actually,
I want to take an executive role here?
Well, any CEO would tell you
they love running things.
I mean, you know,
it's having meetings,
making decisions.
All of that's really exciting.
So is this a passion project
or a real business?
It's a passion project.
Yeah, the big goal
is to build a community
that is so enticing
that Patty and I
want to spend a third
of our time up there.
And it's so vital and going on.
Second is to really build
a place of beauty
that's to do with the art
and just the way
everything is curated,
the architecture,
that you just have
an aesthetic wow.
And third is that
it makes a bunch of money,
which, you know,
I like capitalism.
It's a good marker.
I think it's going to be
very successful.
But that's the number three.
So I'm very curious
that you've decided
to focus all your energies
on a single mountain,
not just because
of this pendulum swing
from the scale chasing
that you did at Netflix,
but because so much
of the ski industry
now seems to be
about the multi-mountain part.
It's about trying to get
everyone access to everything
in a single company's orbit.
Why have you gone
the other way from,
let's say,
a company like Vale Resort?
Well, I think Epic and Icon,
the two big multi-buses,
are great innovations
and they're potentially
strong businesses.
Think of them like Costco.
They're sort of mass market.
You know, it's great value
and that gets more people skiing
and so we love that.
But then we're trying
to be super boutique,
high-end, luxury, special.
So frankly,
they're the most
important business
and we're kind of
the most beautiful one
or the most enjoyable one
with no compromises,
just incredible skiing
and limited to the 600 families.
And are the locals
who've been skiing
on powder for 50 years,
are they reacting well
to the idea that
some of it's more exclusive?
How's that being received?
You know, there's tensions.
It's inevitable,
but we've invested a lot
in the public ski area,
adding three new lifts,
adding snowmaking,
adding new lodges.
So we're really trying
to improve the public side
and they see that.
So they don't love it,
but it's not a big tension point.
So welcome to
the hospitality industry.
There we are.
Got to get our hotel up
and trying to figure out
what should be
the sort of signature hotel
at the top of Powder Mountain.
I mean, it is quite interesting
because at Netflix
you were bringing
affordable entertainment
to the masses
and here you're doing
something very different
where half this mountain
is reserved for 650 households.
So what's your response
to the people who don't love it?
This is one path
that Mountain could have gone
because the mountain
was in financial trouble
and it was going to change
no matter what.
And it didn't go the way
of just becoming a classic,
you know,
very crowded resort.
So it's a turnaround for you.
Oh, very much so.
Again, I wouldn't,
if it was running fine,
I probably would have
stayed a customer
and just had my house there.
But living there
and seeing the needs
that it had
and the opportunity,
that's what really pulled me in.
And it's the people
who are in the community,
the 200 families
that I love
and have gotten to know
and they're all curious
and happy
and healthy
and successful.
And it's been just
a really fantastic community.
The CEO Signal
is presented by PwC.
AI is delivering efficiency,
but it's also creating
something else,
a workforce dividend.
As AI frees up human capacity,
expertise,
and time
across your organization,
that dividend begins to emerge.
The question becomes
what to do with this surplus.
Realize the immediate profits
and reduce spending
or invest them
in future growth.
Treating AI solely
as a cost opportunity
risks trading tomorrow's growth
for today's margins.
The real leadership decision
is what to build
with the value AI creates.
How leaders use
their workforce dividend today
may shape
their long-term advantage.
I want to shift
to another part
of your portfolio career,
post-Netflix.
You sit on the Anthropic Board,
and there's quite
a strong through-line here.
You studied AI,
as I understand it,
when you were in college.
No, no, crazy.
In 1986 to 88,
I got a degree in AI.
What were you writing
about it then?
Well, AI of the time
was writing down
specific facts
or inferences or rules.
Ultimately,
those systems never worked.
Way too rigid,
way too specific,
didn't encode how we think.
And then, you know,
40 years later,
neural nets are now big enough
to be incredibly profound
and interesting.
But there was no way
to do that in the mid-1980s.
So we were just way,
way too early.
And so the new techniques
have worked very well.
And we have, you know,
incredible improving intelligence
from all the frontier labs.
And, you know,
we're beginning a new phase
of humanity
when we're not the most
intelligent creatures.
And we'll see.
I mean, you know,
today you are generally
more intelligent than AI
about a field you really know.
But when you ask it
about lots of other fields
that you don't specifically know,
it's very helpful.
So, you know,
people say it's, you know,
like a graduate student
in a whole lot of areas,
but not yet a PhD.
But it's improving.
So, Reid, obviously,
sitting on the board of Anthropic,
you get to see
an extraordinary amount
of what's going on.
How's that affected your attitude?
You know, I would say
the Anthropic team
is very committed
to the mission
of bringing AI about
in a beneficial way
for humanity.
And that's their North Star
more than the biggest capital stock
and the biggest company.
They're at their heart
more humanist than capitalist.
And the challenges
that they face are many
because all of their competitors
are moving very quickly.
You know,
so that's the challenges.
But they're very incredible
human beings
and also very good
cognitive scientists.
What do you think
corporate CEOs
are still underestimating
about AI
or misunderstanding
about how it's going
to change their companies?
Well, for the last decade,
AI has been getting
roughly twice as good
every year.
If that continues,
which looks pretty likely,
then in five years,
the AI will be 32 times
smarter, more effective
than it is today.
So just think about
you're using, you know,
one of the frontier models today
and it's pretty impressive.
And think of it
that 30 times better
just in five years.
Okay?
And then in 10 years,
that's a thousand times better.
Then you asked,
what do CEOs have to do?
You know,
it's like doubling
your workforce.
So suddenly, boom,
you've got double
your workforce.
Now you could either
cut your workforce in half
and stay in the same
business lines
or you can use
all these new resources
to expand against
your competitors.
So you're going to see
a lot of companies
attacking each other,
which is the great
act of creative destruction.
And, you know,
because it's gotten
easier and easier
to make software
and soon it'll be easier
to make everything.
And you've lived through
some of the most
important waves
of creative destruction
in the media
and technology industries.
When you look at this
moment in AI,
do you think most CEOs
are still underestimating
how much disruption
is coming to
traditional business models?
I think most humans
are underestimating
what doubling every year,
that's an exponential
rate of improvement,
is going to do.
So we don't have many.
I mean, cars didn't get better
at that pace.
Computer chips did,
but they were sort of
buried a little bit,
you know,
as one part of the economy.
But it's very rare
for things to be
improving exponentially.
And, you know,
there's no guarantee
that it will continue
to do that.
It certainly looks like it
because there's,
you know,
so much focus on it.
What's the CEO's role
in guiding
AI policy
within a company?
You know, the CEO's role
is to really
keep an open lens
around the right things.
Okay?
It's easy to say
only the paranoid survive.
And in some sense,
that, you know,
makes a point.
But taken literally,
the paranoid
have delusions.
They're delusional.
Okay?
And if you spend
all your time
worrying about things
that are very,
very unlikely to happen,
a comet hitting the planet,
then that's not time
focused on scenarios
that matter more.
So I would say
only the paranoid
survive in codes
is way too simplistic.
Okay?
It's really the people
who have judgment
that survive.
Which cases,
which threats,
which opportunities,
and how do you
sort through them?
Sort of like a master
chess player,
you know,
goes certain scenarios,
they go very deep.
Other scenarios,
not so deep.
And if you get that wrong,
you lose.
That's the art
of the strategy side
of the CEO.
Is that also a point about
the risk of focusing
too much on the downside,
potential downside,
and not paying enough attention
to how this technology
can unleash new opportunities
for a company?
Well, both are important.
But often we don't have
that much control
over some of these scenarios.
Like you can worry about
will it destabilize
monetary policy?
But if it does,
you'll just have to cope with it.
So what you, you know,
really need to do
is focus on your customers
and kind of values horses,
things under your control.
But there's a lot of positives
to the huge productivity
that we're all experiencing.
Let me take you
to your kind of new life here.
You've gone from this
very online world of streaming
to this very offline world of skiing.
How much are you using AI yourself
as you get to grips
with these new industries
like real estate
and new technologies
like ski lifts?
All the time,
because I'm asking AI
to teach me how ski lifts work,
how sewer systems work,
what property developments
have worked and why.
So I'm the student
for so much of the AI session.
And then we're using AI
to improve the software in place.
So your application
for moving around
and buying things
and all of that
and integrating the front end
and back end
is all so much easier to do now
because of AI.
So everywhere we can,
we're using AI.
As are, you know,
everyone around the world,
which is why the revenue
of those frontier labs
is growing so fast.
I've heard,
we've heard a lot of CEOs say
big companies have the resources
to truly invest in AI
and get the most out of it.
It's going to be harder
for smaller companies
to match that.
When you look,
having gone from the resources
of a Netflix
to the resources of a powder,
do you see that disparity?
Do you think you are
a little on the back foot
against the epics and the icons
in terms of your ability
to deploy the technology?
No, I think sometimes
the small companies
are the most innovative
and will be the most aggressive users
of AI to unlock various scenarios
to compete with their competitors.
So it varies, you know,
quite a bit.
So I think it's more attitudinal
than the size of the firm
and certainly depends on
the applicability of it.
So let me ask you something
on a totally different subject.
We share a passion
for K-12 education
and its importance in society.
You served as president
of the California State Board
of Education.
You've championed charter schools
and you're on the board
of Khan Academy.
What do you think
your personal impact
has been there
beyond being philanthropically active
and providing financial support?
Well, any great society
needs a great education system
and that provides
as many kids as possible
the opportunity to flourish
and we're making
some real progress.
Charter schools are non-profit
public schools,
but they're independently run
like a non-profit.
They can be more efficient,
more effective,
and they are much of the time.
So that's been one big wave
of improvement and reform.
And then the second one
is technology.
How can technology
be well done
for schools and students?
And there we don't really have
any amazing positive results.
People sometimes associate
social networking
and sort of negative things
with technology in schools.
But honestly,
using computers in schools
makes a lot of sense.
We have to figure out
how to do it well.
And the big breakthrough to come
is letting kids learn
at their own pace.
Today we've got
a very regimented system,
fourth grade,
fifth grade,
sixth grade.
And a lot of kids
are behind and feel dumb.
Some kids are ahead
and feel bored.
Super hard as a teacher.
It'd be so much better
if kids could learn
at their own pace.
And that's what technology
is going to be able to allow
over the next couple years,
where you're constantly learning.
And we just sort of
let the notions
of the fifth grade curriculum
become less important,
and the notions of
kids flourishing
and excited to learn new things
continue to grow.
So I'm optimistic
that technology and AI
is going to have
a really positive effect.
But again,
the current technology
doesn't yet deliver
on that promise.
Okay, we're getting closer,
but we need the AI
to be more engaging,
more thoughtful,
more safe.
There's a lot of things
that everybody's working on.
But we're getting back
to the doubling,
the rate of improvement.
AI is getting better
and better and better,
so it's going to crack this one.
But isn't there
a sort of valid question
about whether you want
young brains to be
turning to AI
to learn how to think?
Well, let's see.
Let's look at chess.
So chess was solved
by computers 30 years ago.
And what's been amazing
is instead of abandoning chess,
there are more active chess players
than there's ever been.
And the typical or median
10-year-old, 15-year-old,
20-year-old are significantly
better than 30 years ago.
And the why is
because they're getting
AI chess tutoring.
And on average,
AI chess tutoring
is much better
than your uncle.
And so it's really
opened up the field.
So I hope that we can do that
for biology and politics
and chemistry and maths.
So I don't want to rush into it.
It's like, okay,
maybe in five years
we're ready here.
It's not quite today,
but I really think it's coming.
And then AI is going to be
first much better
than the typical
and then much better
than the very best
and then much better
than all teachers.
Because, again,
it can be so patient.
It can be steady.
And it's been following you
your whole life.
It's all kinds of positives.
So it's got an unfair advantage.
But, Reid, don't you think
also with, let's call it,
effective and responsible AI
in a classroom
that the role
of the teacher changes?
Exactly.
In other words,
as opposed to,
I'm a transmitter of facts,
instead I could be
much more engaging
with you in judgments
about what do we do
with a set of facts.
And how to work
with other people
and emotional regulation
and all kinds
of important things
are not limited
to the curriculum
and to what's tested.
Actually, really important stuff
is around emotions
and communication
and teamwork.
And that's what the teachers
are going to be able
to focus on.
But that's not what they were
trained to do.
That's not what they went
through teacher school.
That's not what they've been
used to be doing.
So it's still a big change.
So these are big policy questions.
And you're a relatively
unusual CEO in that you
were a meaningful
political donor
even while you were
running Netflix
at a time when
a lot of CEOs
have been running away
from anything that looks
remotely political.
Now that you're free
of the big job
and you're on a mountain
in Utah,
are we going to see
more political activity
from you?
Not particularly.
I'm a supporter
of politicians
that are steady
and have good ideas.
And I've supported
some Republicans,
more Democrats.
But I'm not
a kind of core partisan.
I don't define my life that way.
Trump I mostly disagree with.
But when he does something
I agree with,
I try to make a point
of expressing that.
I think we should take
these things issue by issue
in trying to seek
what's the best possible
country.
Can I ask you just to
wrap up finally for us?
We've talked about
individual pieces
of this portfolio
career that you've built
for yourself
post-Netflix
from powder
to philanthropy
to your board
responsibilities in AI.
Is there a thread
that ties them all together?
The only thread
I can think of
is I love taking risk.
I love challenging myself
and all the things
that we're doing
are really hard.
Whether that's education,
powder mountain,
AI, Netflix,
work before that.
And, you know,
there's something
very stimulating
about big challenges
where you really might fail
and then working
really hard
to avoid that
and to hopefully
have a big success.
I always say
it's a privilege
to work on hard problems.
Reid Hastings,
thank you so much.
This has really
been a pleasure
to learn from you
and to hear your story.
Thank you guys.
Thanks for joining us.
Thank you.
Stay with us.
Penny and I
will be back after the break
with the readout.
Are you ready
to bust some silos?
It is time
to get on the same page.
Zero full stack mesh.
Dynamic collaborative egresses.
One plus one
equals three.
Left hand
meet right hand.
Break down silos.
At PwC,
we don't just talk tech.
We make yours
work harder together.
Great plan.
Let's do it.
We'll get that going.
So you can become
a more intelligent enterprise.
So Penny,
I thought that was fascinating.
Not least because of how deliberate
he's been in choosing
to do something
that's the exact opposite
of what his life
at Netflix was.
He's gone from
the ultimate
mass scale
digital experience
where you're selling
to millions of customers
you never see
to this
very physical world
in real life world
where he's focusing
on a very local community
and you literally
can walk down the street
and bump into
every one of your customers.
Absolutely.
I think the word deliberate
comes through for me about him.
He's had a very successful
succession planning effort
but it's been
incredibly intentional
and it took quite a long time.
He really grew
Ted and Greg
to be the leaders
that they are
and then
brought one in
as his co-CEO,
brought the second
in as co-CEO.
He also recognized
that his role
had to change
as he went
from being CEO
to being chairman
and he talks about
that's like going
from being the parent
to the godparent
of your company.
I love that.
I love that analysis
and look I think
ultimately the test
of this succession process
will be
whether anybody
makes a Netflix drama
about the succession
at Netflix or not
but I think it is
an extension
of the culture
the leadership culture
he tried to foster
while he was CEO
and then moving
onto the board.
I hear a lot of CEOs
talk about values.
I'd never heard one
talk about values
tension there.
He talks about
you know
the need to be honest
versus the need
to be kind
and what's the balance.
He also talked about
the need to
what kind of team
do you put together?
Is it a family?
Is that the kind of
culture you're creating?
He prefers one
that's more akin
to a championship
sports team
where you're really
calling for the best
of the best
on your team.
And so what he's saying
with that values
tension phrase
is he's willing
to put up
with a little bit
of friction
and trade that
for higher performance.
Then we had a
fascinating part
of the conversation
about AI
and I suspected
given his
you know
25, 29 years
in a very disruptive
company
and then his role
in Anthropic
that he'd have
strong views
on this.
I think he
gave his fellow
CEOs a couple
of very clear
ideas about
what their role
is to lead
through this
particular change.
I think that's
about balancing
responsibility
with curiosity
or open-mindedness.
Yes.
He really would.
He leans in
on open-mindedness
but in the end
I think he thinks
AI is the
ultimate disruptor
and that you
as a CEO
need to really
be on your
front foot
thinking about
what's coming
at you.
Because he's
talking about
the power
of this technology
doubling every year.
You think about
this technology
being 32 times
more powerful
in five years' time.
That's within
your planning cycle
and I think
the message
really that I
took away
for his fellow
CEOs is that
some of you
are going to
end up being
blockbuster
if you don't
get on the
right side
of this
because other
people are busy
building the next
great disruptive
Netflix.
Absolutely.
It was fantastic.
Thanks Penny.
Thank you Edge.
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