Make Your Pet the Bougiest on the Block with These Ideas from Superzoo and Dawn McCarthy

Well the pet product business is booming with all kinds of goodies and gadgets to make life with pets more convenient and fun. We caught up with product expert Dawn McCarthy at the biggest pet expo in the U.S., SuperZoo. Let's see what she's got. I just pulled into Las Vegas with all of my fur friends. It's time to check out the World Pet Association's largest expo on the West Coast, SuperZoo. So come along with me and my fur friends as we check out what's on the floor. SuperZoo is officially the biggest pet show and event in North America of the year. And while it's a massive playground for retailers and industry buyers, I am here personally hunting down the coolest new gear, health essentials, toys, tech, and more. We are talking next level upgrades for your pets, feathered, scaly, and of course, fur kids. As a dog mom myself, I have to admit this is my absolute favorite show of the year. If you love your pets, you're going to love this. I'm here at SquarePet with the founders and owners of SquarePet, and this is our veterinarian, Dr. Travis, and I'm also here with Tyler. So really, what makes your brand stand out from all the rest? Well, SquarePet offers a BFS line, which stands for Veterinarian Formulated Solutions. It's a premium alternative to the existing solution-based diets that you'll find out there, and it's available without a prescription. Love it without a prescription because it's vet-recommended, and I've seen you grow so much since last year. What do you attribute that to? Yeah, growth has been very organic with customers basically feeding our foods and having a good experience helping their animals, so they recommend it to their family and friends, and we just have kind of natural, organic growth from there. We love that one. It's just recommended by friends and family. And where can we get this product? Well, SquarePet's a proud supporter of independent pet retail, so your local pet store, if you go onto MySquarePet.com, go to Where to Buy, you can find a convenient pet store near you. So if you're looking for any wet or dry food, I say go check them out. This beautiful flower on the dog isn't just a flower. It holds poop bags. I absolutely love this. So you're just going to pull it out, and just like always, wherever it comes here, you're just going to pull it right off all the other poop bags. One of my favorite booths, Free Dog Bakery, here with Alice. We're talking bark and crunch. It's kind of like a potato chip for a dog. They've got a brand-new flavor that you've seen here first. They've got a brand-new turkey, they've got a chicken, and they've got a hickory smoke. Tell me more. We love our bark and crunch chips. We've got single-ingredient turkey, single-ingredient chicken, that high-protein snack that is a humanized, perfect thing for your pup any time of the day. And where can we get these? Yes, you can get these at Walmart, Target, Amazon, and our turkey chips are coming to Amazon in September. So you're going to want to get these ahead of time for the holidays for your dog. And you have another little surprise for me, because I'm a Cheez-It girl. Cheez-It! But just for pups, only the stuff that you want to give to your pup, all those great, real ingredients, like real cheddar cheese. These are so delicious, even for a human. So good, you can get these at Walmart and Target. So check out Free Dog Bakery. Regular slot machines, but Bennebone promises me a big win. Let's see what I get. Starbucks gift card! Look at that, winner, winner, chicken dinner! And it's time for a little horsing around, if you know what I mean. And some great chicken jerky tender treats. One of my dog's favorites. I'm here at the Swedencare booth talking about Plakoff that is celebrating 21 years in business, keeping our dogs and cats healthy hygiene available for their teeth. So they have a complete approach to at-home dental care. The Plakoff line offers powder, bones, bites, and chews that are designed to fit different pets and routines and give pet parents convenient options for supporting oral health at home. This just makes it easy for pet parents to incorporate their dental care line into their daily routine, and these are available across North America. It's time for a little fun with Atomic Bubbles. Your dogs, they not only smell good, if they eat them, it'll be delicious. Wrap for SuperZoo 2026. Me and my little friend Atlas here hope to check it out and see you next year. Bye Atlas, how about a little kiss? Tell everyone to have a nice day. Kiss, kiss. Learn more about the items Dawn McCarthy talked about today by visiting the website on your screen. If you want more shopping ideas, go to her website at dawnscorner.com.