DJ Khaled Shows Off Rare $10 Million Watch and Luxury Car Collection | On Display

When I'm prepping for a new episode of On Display, Facebook Groups is where I dig deeper into collector culture. Whether it's vintage lunchboxes, rare skateboards, grail sneakers, or collectible trading cards, there's a group for everything. It's where real collectors share their knowledge, stories, and the kind of finds that make collecting so special. As a collector myself, I still remember when my dad got me a box of baseball cards that had an OG rookie card in it. From that moment, I was hooked on collecting. Once I get enough collector inspo on Facebook Groups, this holiday season, I'll head over to Facebook Marketplace to find a gift just as special as my dad's was. Because connecting with people who share your passion is what collecting is all about. Another one. You didn't think we were going to end the year without catching up with DJ Khaled in Miami at his house. I'm usually here for sneakers. Yes. But I am not here for sneakers today. I wanted to see you open up the collection, a collection that I feel a lot of people... He's not here for sneakers. He wants to see the watches in the cars. I usually don't do this, but this La Puma, and it's complex. And you know, we've been together from day one. We have classics, timeless pieces together. We're going to break the internet. We're breaking everything. Your daughter spoke to me. All praise to the Most High. Congratulations. You praised yourself. No, but you got to go quick because Pluma already talking the talk at the intro of the show. Yo, I'm not here for sneakers. Hurry up though, bro. Stop tripping. I love you, brother. Another one. Why do I collect? You don't realize you're collecting something until you fall in love with something. You just realize in time that you want more and more, and then you start wanting more rare. Once I fall in love with something, I start going into this collecting mode. And that's what happened with the watches. He's here. Okay. He's here. Smokes, what up? My brother, Moke. They call him Chris Smokes. I call him Moke. I call you La Puma, right? But it's Pluma? It's La Puma. You call me Pluma. I call you Pluma. That's okay. I told him as many cases I have, bring it. You know, we got these things in bulk. What's so beautiful about the bank, it's well secured. Okay. Oh, that's a Travis Scott. They said I couldn't get it, so I got it. That's... Hold on, pick it up. You want to start already the talk? Let's do it. They said I couldn't get it. The Travis Royal Oak AP. That's what you call it. I call it, they said I couldn't get it, so I got it. And then I remember the first day you got it, you had the Virgil Maybach. Yes. You remember it? The Jordan Travis shoes. Yes. And this. Yeah. All matched up. Is your camera getting this like close? Or y'all getting like wide angle? Which one? They said I couldn't get it, so I got it. How did you get that? And when did you decide that you needed that watch as a watch collector? So I hit Travis Scott, his team, and I also hit Michael Rubin. Okay. I just said, for some reason, if they was traveling, I hit Michael Rubin. They said they're going to put me on the list. Okay. I was on the list, but I still never got it. So it motivated me and inspired me, and somehow my name appeared back on the list. I got it, and I want to thank Travis Scott, and I want to thank AP. You talk about where we come from. I want to bring up like early 2000s, because I think you even have this here. So look at this, the Jacob and Co. Five time zone. Do you think that's really where you got bit by the watch bug? Yeah, but when I got my first Rolex, is really when I said I really love watches. My father and mother always had a beautiful Rolex. You know, I remember my mother and father selling clothes out the trunk of their car, and watching their growth of success. At the same time, they were raising me and my family, my brothers and sisters, and they took so much care of us. They inspired me to be who I am today. So I always remember my mom's Rolex, and my dad's Rolex, and what I love about those Rolex, it's a classic, and it's timeless. Let's show some watches. Yes, let's do it. Let's show some watches, because it's going to be too much talk. I know. I got to show. Where's the camera that can come in and get it? The close-up. You ain't got no handy cam? This is your close-up. I know, but they got to come and get this. I'm only going to make your show right if you listen to me. You got to show this ----. We're here to direct, produce, all that. You need a handy cam. Ain't nobody here can be relaxed. I don't do this for nobody. I'm going to lose friends after I do this, because there's so many people that wanted to do this. Do I have to apologize? No, never apologize. You deserve it. Okay, thank you. You deserve it. Sir, please come here. Give him a B-roll before I give him a talk. Give him a B-roll before I give him a talk. Get everything. Get a B-roll. Take your time. Take your time. Now, come back this way. Take your time. Take your time. Come on. Take your time. Take your time. No, no, no, no. Take your time. Time wastes on nobody. Why should I? Let me tell you what I call this. Thank God it's called his and hers. Some of your wife's in here? Thank God it's called his and hers. You know what I'm saying? Me and my wife, we share these. I bought these all for my wife, right? But I find my way to get to her, you know, her stash. So I call it his and hers. And you'll pop out sometimes in the Tiffany Day tour. I call it his and hers. I call this, hold on, just because I call this, born 1975, November 26, Callit Callit. These, I love these two AP. This is called rare. And I call this, it's personal. Why do you call it? It's personal. Why? What's the meaning behind that? Kiko, you want me to tell him the real story? So I'm not going to say his name, but he knows. He promised me this. So when I got it, I call it, it's personal. Did you tell the person? Okay. How'd you show them that? Okay. Trust me. He knows. Okay. And this is called rare. I think this one's even more rare than this one. Of course it is. Yes. Of course it is. Blue Nuit. You got to get to it's personal first, before you get to this. Ceramic, you raced Ashton Hall with this on, I believe. You're wearing these even to race? Doesn't matter? I wear my watches to everything. Okay. You know what I'm saying? If it's golf, if it's exercise, I just go off the vibe. And I call this, tuxedo. One of my favorite, because this like could be like an everyday wear for me. This is the Black Panther. Yep. Special edition. You know what I'm saying? I call this, Paris was amazing. Paris! My first time in Paris. Yeah. I got this beautiful Black Panther. This is a classic to me. This right here, I call the 21 Savage. What's the meaning behind that? The meaning behind this watch, 21 Savage is me and 21 Savage at the Miami Heat game one time. Okay. I had something nice on that day. Oh, by the way, look at this. This is that Tiffany. I don't know what y'all call this. I call this Listerine. Me and 21 Savage was at a Miami Heat game one time and I had something nice on that day. I thought I was doing it big. I'm throwing seed woods, feeling nice. You know what I mean? The Heat win. The 21, we stand up like in halftime and I noticed he had something on his wrist and he had this. And I said, 21, you going hard. So immediately, I ain't going to lie. I hit my man, Avi and Co. I call it the 21 Savage. So many good Daytonas. But hold on. You know, I love golf. Yes. I call this Tiger Woods. And it's the eye of a tiger in your world. I love this watch too. Was there a time where you had- Matches nice with this too. There you go. You know what I'm saying? You kind of had a watch clash with Drake and you had to call Victor immediately? Oh, yeah. So the Drake- You called Victor in? Yeah. I call this the Drake. Six God. And Drake had this before me. So I had to hit my connect and I'm like, yo, the boy Six God got something on nice. But I FaceTimed him and I said, so do I. So do I. Yo, Pluma, you love this ----, right? You love this ----. Well, you had to call Victor and- Yo, Pluma, how many episodes you in on the show? We're in like, what, six or seven? Congratulations. It's been a war now. Another hit? You got count on it. It's been a war now. Yes. Thank you. Congratulations. 2026 secured. Thank you. You good. Thank you. Yo, the mic. The mic, man. Where the mic, man? A lot of these have diamonds, but Smokes was telling me no bust downs really anymore. I don't wear no bust downs. I love bust downs. You used to wear them. Once in a while, I'm going to pull one out just to feel that vibe. But at the same time in life, you have to level up. Yes. And when you level up, you have to make sure it turns into a blesser. You know what I'm saying? And remember, I told you this all for my kids. So I needed to make sure that it holds not just its worth, but the timeless piece of it. Way more to go. I call this Skittles. I love Rolex. You know what I love about Rolex? That they made this one. I love this one. Y'all call it the rainbow. I call it birthday cake. This is unbelievable. The rose gold, it's heavy. You know, when you put it on with a fresh fit, you know, fresh out the shower, you put that cocoa butter on, boom, boom, you got the fresh cut. Then you put that fresh fit on, and then you put that on, and then you call it birthday cake. We call this Let's Go Golfing. Remember, I love watches. It's not about how much the watch is. It's what you like. And when I was growing up, I always had one of these G-Shocks. This watch is called my G. My G. He always... Because you know, every time you see J Balvin, when you pick up my G, my G, my G. Everything my G. My G. Yes. Yo, Balvin. Love it. Another one. Yep. So check this out. We call this the Middle East. You have two? No, I got many. Two Arabic dollar? Many. Arabic dollar platinum with the baguettes. It's real heavy, and I love it. And that green, see that green? So beautiful. Are any of these tied to life, sentimental moments? Like basically Kevin Hart... I call this, when you call the bank and you approve the wire, the bank calls back after all the security check and says, are you sure? I believe that's like a million dollar Patek Philippe Nautilus. You know what's so beautiful about this watch? Because it's mine. It's just a beautiful watch, man. It really is rose gold with the factory diamonds. Yes. You know, Patek, obviously they're incredible. Matter of fact, come over here in the Patek box. Let's look at the Patek. You know what I'm saying? So many different types. I call this Cinnamon Toast Crunch. Okay? I call this Happy Father's Day. Got it for Father's Day. My family got this for Father's Day. That's what I was going to say. Some of these are definitely tied to moments. Yes, I'm trying to tell you, these are moments. My cars, my watches, my sneakers, they all represent something. It might be a, when I got this watch or when I got this car, that time when I made this album, when I made this song. So that's how I became a collector because you cherish those moments. I call this denim anyone? Like, you know what I'm saying? So you put a whole denim fit on with that too? Yeah. I mean, it's not really, I wore this with like a white linen. Okay. There's one out there and then there's this. It's like a Dallas difference. Yes, yes. I'm going to call that. There's one out there. Then there's this. Yes. We call this golf course green. One of my favorite watches. So good. So good. It's clean. This is your style. Yes. Jay-Z gave me this one. When did he give you that? This was at his foundation event. Okay. A while ago. And you know, when you donate and, and you do beautiful things, beautiful things happen. You know what I'm saying? So this, this right here is my fly, you know, put my suit on. Yes. Just catch a vibe. To have this collection that spawns right now, it's like, I think we counted 51 watches. You know, he went to the bank. They're in bolts. Yeah. But I knew he was coming over. So I brought this one. I call this looks like marble. So I call this. It looks like marble. Which camera is better. Take your time. Do all your editing. You're right. Lighting, whatever you want to do. We don't need to rush nothing. I'm not one of those artists where they don't want to get, yo, yo, yo, yo. Nah, what's up? What's your need? What's your need? I got you. What's your need? We need five hours. Give me seven. I'll call this. Let's go yachting. Right over there. I call this. Yes. Clean. This is your style. Yes. Very beautiful with the brown with the baby blue and it's platinum. I would never rush us, but you know, I got to get this to the bank, but go ahead. Let's close up here before. No, we ain't got to close up. That was just a talk. Keep going. How proud are you of this collection? I call this. This is the day I got my corporate jet. We the best. We the best air. I got this watch that, well, not that day, the same week. Okay. To celebrate the jet and then the watch. Yeah. Okay. So I always get a watch for celebrations, but I also get a watch. So you understand, Callie, I get watches for celebrations and sometimes they come as gifts. Yeah. And I also get watches when them boy don't believe, you know, when they start lacking like amnesia and when they start talking. No pressure. Like there's not pressure. It's called buy another watch. Then you know what time it is. Listen, like, yo, you know, I'm up from a different cloth and my cloth is love positivity. But what I realized in life that a lot of people would take your kindness for weakness. So give them pressure. Do you ever get motivated to do the vibes cartel though? The double. Yeah. So look, so vibes cartel shout out to my brother vibes cartel. So I call this, it's okay to be happy. He got one and I got one vibes cartel from Abby and Co. One of them's called, it's okay to show love. Okay. And the other one's called, it's okay to be happy. So I call this Nicholas Cage. Yeah. The famous Nicholas Cage. I call this Nicholas Cage. You know, I talked to him on FaceTime. What did he say when you talked to him about that? First of all, when I seen him on FaceTime, I couldn't believe it was Nicholas Cage. Yes. And then when I seen him, I was like, man, you know, you made me go get this watch because he had that ill picture with the Nicholas Cage with the watch on. And at the same time, it's a beautiful vintage Rolex. I'm a big fan of Nicholas Cage. Nicholas Cage, let's do a movie together or something. And I know you get the call sometimes the watches arrive, but is there one that you're hunting down? Is it the Barbie Daytona? Yeah. I want the Barbie. Okay. I want the Barbie. I seen Drake with it. I seen Messi with it. Messi, Mark Wahlberg, I think as well. Mark Wahlberg. That's my brother, Mark Wahlberg. With that watch, especially you're trying to hunt down. Well, I'm going to be real with you. I don't like to use the word try to hunt down because if I was trying, I would tell you I was trying. I think it's hunting down already. Okay. You know what? Sometimes you got to hold things back because I'll be back. Let's go talk cars. Let's end there. Yeah, that's classic. You know that, right? It goes back to when you asked me why we collect. It's also the challenge to get it. That's the motivation too. Like, can you get it? I named the Travis Scott watch AP. They said I couldn't get it. I got it. Khaled, we are now at some of the car collection. This is a special one. You made the song Top Off about it. Yeah, so when I did a record with Jay-Z, my sis, Beyonce, the Queen, and my brother, Future, we did a record called Top Off. Yes. And while we was recording Top Off, I was just so inspired. I always wanted one. Yeah. I always wanted a Landale. Yes. So before the record was like even mixed and while I was capturing that vibe, I was like, you know what? We live everything. You know what I'm saying? We got to live it. So I found the Landale. If I'm not mistaken, I think there's only maybe a handful. Super rare, yes. Like a few of them. Yes. You bring it to New York sometimes too, right? I bring it anywhere I go. Like if I'm going to be at a place for more than a week, I like to bring the Top Off. Okay. Just so I can be out there with the Top Off because they don't want us to have a Top Off. So I took the Roof Off. Yeah. So I took the Roof Off. Didn't they want you to have a Landale with no top? So I took the Roof Off. More pressure though. Come on. Virgil Maybach. One of my favorite cars. This special, man. First of all, God bless Virgil. RIP, yes. When I seen this design, it never came out. And I was blessed to get one. Super rare again. If I'm not mistaken, I think only 150 cars is made. Wow. I call this the Virgil. This is like almost my everyday car because the colors he put this in, it's like my grown slash, you know what? Sporty a little. Yeah, but at the same time, you might come out with like some shorts with a white tee. Yeah. But you might have like a nice, you know what I'm saying? Extra crispy coming out this. Shout out to Virgil. Then we got these two Rolls Royce. Well, this right here is the Phantom. Let me tell you the difference. Listen, there's Phantoms. Yes. And then there's this Phantom. Okay. Now this Phantom is the long wheelbarrow. All right. This ain't the Phantom where your knees is on your neck. You know what I'm saying? I'm comfortable in the back. Yeah. You know the Phantom where you're struggling back there. Yeah. This one is the Extendo. The back is way bigger. You have to order this one in advance. I call this Tomahawk Steak. That's like the Tomahawk. You know, imagine pulling up an Italian restaurant with the Regattoni on a Tomahawk. Yeah. You know, coming out this boy, you know what I'm saying? Come on. Now this just got here. How recent? Recent. My wife and my kids bought me. Yeah. We'll get to the beautiful covening. Yes. And then my wife and kids, they wouldn't stop. And they got me this one too. Same week? Yes. Wow. Big 50th birthday. Come on. Big 50th birthday. Two Rolls Royces. Yep. All praise to God. All glory to God. You know, I got a beautiful wife and kids. Yes. A beautiful family. I love my family. You know what I'm saying? Love it. And then the Cullinan SUV with the orange interior. Call this Hermes. You know, when my wife and kids pulled up with it and they opened the, you know, the doors, they get to sling open like that. Yeah. They had them Hermes pillows. Yeah. And all that. So I'll call it Hermes. Nah, it's not. Listen. Have you driven these yet? Have you drove these yet? I drive this. Okay. Because you know, everything else besides these two, I drive and then everything else. You know what I'm saying? Blessed to have a beautiful team. My brother, his name is Mike. He drives me every day. He's always late. Okay. But. Come on, Mike. He's incredible. Okay. You call him on a Sunday. He act like his phone don't work. Then he'll call you seven hours later and be like, oh, my bad. I didn't see it. But nah, that's my brother. No, Mike. No, it's love. It's love. You know, I love you. Stop. That's the way I show love. It's not about Khaled. It's not about DJ Khaled. It's about my two boys and my wife and my team and my family. That's what it's about for me. Some people hustle because they want this. They want that. But none of that means nothing unless this is right. And that's the kids and the wife and my family and my team. So my hustle is unstoppable. Not only am I just getting started. I'm going to show you. It's all for inspiration, motivation, inspiration. They don't want you to win. Use only. 2026. That pressure coming. Listen, you showed us the watch collection. You showed us some of the cars. We can't thank you enough for the hospitality at this house. I've never been to this house. Thank you so much. You did it again. Thank you. The ratings is going to be out the roof. Yes. This is going to be your most viewed show. OK. And congratulations for a whole nother decade. A whole nother decade of greatness. Happy belated birthday. Have a great week with the birthday party and the golfing. Thank you so much. That album coming 2026. The Llama God. Two decades of anthems coming upon your head. Left and right. Your front dome. Your side cheek. Your other side cheek. They just been coming upon your dome for two decades. Two decades. We'll be celebrating 20 years of DJ Khaled and We The Best Music in 2026. And then we're going to give you a Llama God with that. So many surprises. I can't wait. Another one. When would us? Or watch us win?