Inside Gap CEO's plan to win over Gen Z with Katseye and culture relevance

Gap's 2024 \"fashion tainment\" strategy, featuring collaborations with Tyla, Troye Sivan, and the group Katseye, successfully revitalized the brand's cultural relevance. By shifting focus from selling products to storytelling, Gap achieved significant viral reach and a 7% increase in fall sales, proving that emotional and cultural connections are essential for brand growth.