Orient: The Third Giant of Japanese Watchmaking That History Forgot

On February 1, 2026, Orient Watch Company was formally dissolved after 75 years. But its story is far bigger than a corporate merger. This is the rise of Japan’s forgotten watch giant—the brand that built true in-house mechanical movements for prices that still seem impossible today.

In this video, we dive into how Orient went from a small Tokyo watch business to one of the most technically impressive names in horology: