Xperia 1 VIII | Official Camera Designer’s Talk​

The main feature of this time, a little bit I would like to introduce the AI camera assistant. Xperia's AI recognizes the subject being photographed and the surrounding situation A feature that suggests creative expressions For example, if you take a regular photo like the one on the left, it will normally come out as shown in the upper left. This building shown here—slightly old buildings or historically significant buildings, that kind of thing. Then I'd like to make a somewhat retro-style proposal. If it's a sunset, let's go a bit more spectacular. Let's capture it vividly. Since it's food, you could keep taking pictures until they look even more delicious, right? This feature enables you to make such proposals. Normally, in such cases, one would choose a loop or something similar. I have to adjust the white balance, brightness, and other settings myself. Letting the Xperia handle all such adjustments for me The feature allows users to take a photo with just one button press. Actually, this is an example shot using our AI camera assistant. The one on the left is the original. Four proposals are put forward in response. This one, the color tone and brightness compared to the original are like this. I think you can understand what that means. The way I create these pictures is simply done casually and carelessly. Creative Loop on Sony's α It is already equipped in the Xperia as well. Based on that, further fine-tune the color, brightness, and contrast. It has been further customized by the gas design team. Actually, what role does AI play within this feature? AI, well, it essentially analyzes the subject actually captured in the image, as well as the surrounding circumstances. It is used in the section that provides recommendations based on the analysis results. A delicious-looking cake and manga roll Now, as you can see, I'm raising the cake like this. This is the microphone image. Please record a little bit here. It comes out full with four pieces. I think you'll notice that the color tone slightly changes when you choose this. A little cool vibe, you know? Let me take a quick photo. You can take four shots in this manner, just like the four patterns earlier. In the case of cooking, this kind of pattern sometimes appears. Changing the subject of the discussion leads to different proposals. This is a scene of a sunset, you know. It will look like this when you take another photo. Also four patterns, huh. You'll notice the color changes as you tap them in order. Is this really turning out quite this way? That long sunset, or rather You're right, a bit stronger in flavor would be better. I really like this. That's great. And this one slightly rises, as if lifting the blue a bit. Judging by the color and flavor, This is quite fade-up. It feels a bit vague, you know. The left one is the original. Four proposals were made in each case. The color and taste change completely, don't they? How about this suggestion for a sunset scene? It is proposing a different kind of creation from the cake we discussed earlier. Finally, the flowers. The flowers are nice, aren't they? The flowers are here too, you know. Please take the photo vertically. This is actually quite interesting, quite fascinating. Lighter one Then, this one is a pretty good angle cut. Well, it's a bit chilly in the cool color tones, after all. I really like this. There are also things like this. I see, I see. Moreover, this one actually works quite well as a joke. You're right, there's some blur in this one. This allows you to adjust the intensity of the blur. I'll leave it at that for now. when photographed like this After this, please take a look at the results. This one, and this one too is probably the same, I think. This top left is probably blurred. It seems like the hole in the lower left is a bit loose. Something like this, you know With flowers, one can enjoy a completely different form of expression. You're right; the trends have become quite diverse. Yes, that's right. This is quite a tricky question about what kind of proposal to make. It's quite difficult. If they're too similar, there won't be any difference. On the other hand, if it's too flashy, What is this? Why is it like this? The adjustment was quite difficult, actually. This will be presented in the form of four proposals in this manner. This one's also me, lower left, I guess. It's kind of like creating something like this using preset templates and such. That's great; please do it in a place that's not a preset one. It can be done with just one click, even from a distance. You're right, aren't you? The fact that it can be taken easily and quickly That's exactly the point of this assistant, isn't it? How easy the switch is It must have been quite a struggle for them.