How Taylor Swift Outplayed the Music Industry (to make $1BILLION)

Welcome to the first epiode of Built Different! A series where we analyze seld-made success stories to find tactics that people used to grow their business and wealth. We start with Taylor Swift, as a swiftie for more than half my life, I knew her story like the back of my hand and it was the perfect first episode. From the start of her career Taylor used storytelling, community, systems and ownership to become the empire that she built from the ground up.

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00:00 - Intro
00:28 - Early Life
02:32 - Tactic 001
03:06 - Fearless, Speak Now, Red
04:03 - 1989
05:09 - Tactic 002
06:16 - Setbacks & Drama
08:38 - Tactic 003
09:18 - Taylor's Versions
11:10 - Eras Tour
12:52 - Tactic 004
13:21 - Net Worth Breakdown
14:59 - Built Different

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