Brutally Honest Car Talk | Featuring BMW M5

We discuss where the BMW M brand is heading and how many brands seem to be falling into the endless pit of additive engineering. With prices skyrocketing, car attainability down, and future generations' interest waning, is the M5 a blueprint for success?

#cars #technology #business

00:00 Intro
1:20 What the M5 is Today
3:54 Counterpoints
5:35 Electronics
6:27 What Else Can Be Done?
7:08 Qualitative vs Quantitative Engineering
8:11 The Chris Harris Argument
9:37 Weight
10:37 Euro Regs
12:10 Just Because You Can...
13:20 It Would Be Fine if They Held Their Value
13:35 GenX vs Millennials vs GenZ
16:37 Sympathy For Brands vs Customer Reality