July 24th: The Day China Reveals Gold’s Real Price

One month ago, one of the largest banks on earth, the Industrial and Commercial Bank of China, announced it was shutting down paper gold trading for its everyday customers. The change takes effect on July 24th, 2026. The Industrial and Commercial Bank was not alone. The Postal Savings Bank of China moved first, and then the Ping An Bank. More followed. Some of the biggest banks in the world, all ending the same product, paper gold trading, all in the same window of time. Now the official explanation is that this protects ordinary people from gold's wild price swings. And gold has been wild. It hit an all-time high in January, and then dropped nearly 30%. And people got hurt. So the story is, the banks stepped in to protect them. That explanation is convenient, but I don't believe it. I think that July 24th is the day that China starts finding out what gold is actually worth. And I think the price that you see quoted on your screen every single day isn't the real one. But to show you why, we have to go back to a room inside the Bank of England, where in March of 1968, the floor collapsed under the weight of gold stacked on top of it. What happened in that room is about to happen again. There's a room in the Bank of England, where they weigh gold. And in March of 1968, the floor of that room gave way. Not from age, not from neglect. It collapsed because too much gold was stacked on top of it. The United States had been flying gold from Fort Knox on military airplanes into London faster than the men in that room could weigh it and sell it. The bars piled up until the floor physically gave way underneath them. So the question is, why was America emptying its vault into London? And they were doing it because the most powerful governments on earth had made a promise that they could no longer keep. And the whole world had figured it out at the same time. To understand March of 1968, you only need to understand one promise. After World War II, the world's governments agreed on a simple system. The US dollar would be the money that everybody used for trade. And to make sure that the dollar could be trusted, the United States made a guarantee. Any government holding dollars could trade them in for gold at a fixed price of $35 an ounce. $35, one ounce, anytime, forever. And that guarantee meant that holding dollars was the same as holding gold. So the world held dollars. But through the 1950s and the 1960s, the United States began spending a lot more money than it was earning on wars, on social programs, on being the world's superpower. And when a government spends more than it has, it has to print more dollars to keep up. Now here's the problem with that. The number of dollars kept growing, and the amount of gold didn't. Now do the arithmetic that any foreign government would do. If there are twice as many dollars in the world, but the same amount of gold in the American vaults, then each dollar is really only worth half as much gold as promised. The price tag still said $35 an ounce. Everyone could see the real number was a lot higher. So what would you do in that situation? You'd hand over your dollars, take the gold at the discount price, and say thank you very much. And that is exactly what the world started doing. The United States and seven European allies decided to defend the price of gold. In 1961, they formed what was called the London Gold Pool. And it worked in a very simple way. Whenever buyers pushed the price of gold above $35, the eight central banks, the government banks that managed each country's money, they sold their own gold into the market to push the price back down. Now think about what that means. They were not selling because they wanted to sell. They were selling the most valuable thing they owned to protect the claim that their paper money was worth just as much. And for a few years it worked. Then France did the math and quietly left the pool and started trading its dollars for gold instead. Other countries followed. And soon it was a full run on the gold. Everybody rushing to trade paper for metal before the metal ran out. And here's how fast it unraveled. In a normal week, the gold pool sold about five tons of gold to hold the price. But on March 8, 1968, it sold 100 tons in a single day. In the final week, the pool lost roughly 1,000 tons of gold to suppress the price. That was the week the floor of the weighing room collapsed. On the evening of March 14, Washington asked London to shut the gold market down completely. The Queen declared an emergency bank holiday. And when the weekend was over, the governments announced their solution. They gave up. From that day on, there were two prices for gold. The official price, $35, used only between central banks and the free market price, which immediately jumped past $40 and kept on climbing. The official price was a number that governments used with each other. The real price was what people paid when they wanted the actual metal. Three years later, in August of 1971, President Nixon ended the gold promise completely. And within 10 years, gold traded at $850 an ounce. So hold that sequence in your head. A paper price, defended by official selling, until demand for the real metal broke it. And then two prices, then a whole new system. Because you're about to see every step of it again. And this time, it's not an accident. Which brings us back to those Chinese banks. Because to see what they're really doing, you need to understand what paper gold and paper gold trading actually is. And I promise, it's a lot simpler than it may sound. When most people buy gold today, no gold actually moves anywhere. Here's what actually happens. A bank or an exchange sells you a contract. The contract says you own one ounce of gold. And you can sell this contract back whenever you like at the going price. The gold itself, the physical bar that you, in theory, own, sits in somebody else's vault. Supposedly. And most buyers never ask for that bar. They don't want to store it. They don't want to insure it, or guard it, or transport it. They just want the price to go up so they can sell the contract for more than they paid. And the seller knows that that's the case. And that knowledge changes everything. Because if nobody ever picks up the actual metal, then the seller can sell more contracts than there are bars. They can sell claims on the same ounce of gold twice. 10 times. Nothing stops them. Because the only moment this fails is the moment everybody asks for their gold at once. And everyone never does. Now ask the important question. What does that do to the price? The price of anything is set by supply and demand. But in the gold market, the supply that sets the price isn't the metal. It's the contracts. If there are 10 paper claims for every real ounce of gold, the market sees 10 times more gold than actually exists. More supply means a lower price. Every extra contract pushes the price of gold below what the metal alone would sell for. And in London and New York, where the world's gold price is set, most of the daily gold trading is exactly this. Contracts that get settled in cash while the actual metal never moves. Nobody knows how many paper claims exist for each real ounce of gold. And that is not a small detail. The most important price in the world is set by a market that cannot tell you how much of the thing it actually has. Now that should sound familiar. It's the same setup as 1968. An official price on paper and a different reality in the vaults. Now you might be saying, hold on Jay, that's just a theory. If the paper price of gold is lower than the real price, how would we ever know? You can't exactly walk into every vault in London and count the bars. No, you can't. But there are two tests, and anybody can run them. So let's do that. The first test is watch for those two prices. In an honest market, a claim on a thing and the thing itself costs the same. When trust breaks down, people start paying extra for the real thing. In January, physical silver briefly cost about 40% more than the paper price of silver. 40% for the same metal on the same day. Now gold's gap is still small. But remember 1968, the gap was zero right up until the week that it wasn't. The second test is better. Ignore what the smart money says and watch what it does. If you ran a central bank and you believed the paper price was fake and the real price was higher, you would do two things. You would quietly sell paper promises and you would quietly buy real metal. So is anyone doing that? Central banks bought 244 tons of gold in the first quarter of this year, January through March. That is the strongest first quarter of gold purchases ever recorded. They've bought more than 200 tons in 10 of the last 11 quarters. And here's the detail most people miss. The World Gold Council the gold industry's own research group openly estimates that a large share of this buying is never actually reported. It's bought but it's not declared. And what are these same institutions selling to pay for their gold? They're selling U.S. treasury bonds, the paper promises of the most powerful government on earth. Gold has now passed U.S. treasuries as the largest share of reserves in central banks. Read that behavior plainly. The institutions that have been holding these paper promises for a generation are now selling it to trade for metal at the fastest pace ever recorded and they are not reporting the purchases. They're not betting that the quoted price is honest. They're betting that it's low. Now I want to leave the central banks for a moment and talk about you because the gold price being held down sounds like a trader's problem but it's not. It's the story of your last 50 years and I can show it to you in your grocery bill. In 1976 gold cost about 125 dollars an ounce. Here's what the average American would be spending that year. First in dollars and then in ounces of gold. Let's start with housing. The average new American house cost about $44,000 in 1976. That was the equivalent of 335 ounces of gold. A brand new car about $5,400 or 43 ounces of gold. Groceries for a family of four about $62 a week. One ounce of gold about two weeks worth of groceries and gasoline was priced at 61 cents per gallon. One ounce bought 200 gallons of gasoline. Now run those same numbers today July of 2026 with gold over $4,000 an ounce. That house that used to cost $44,000 now costs about $425,000. That is nearly 10 times as many dollars but in gold the house costs 102 ounces. That new car went from $5,400 to about $50,000. Nine times more in dollars. In gold it went from $43,000 down to $12,000. That weekly grocery bill went from $62 to $320. A 5x increase in dollars. But one ounce of gold used to buy two weeks of groceries. Today it buys 13 weeks. Gasoline went from 61 cents a gallon to $379 per gallon. And one ounce of gold went from buying 200 gallons to buying 1,100 gallons of gasoline. So do you see what happened? In dollars everything went up. The house, the car, the food, the fuel. Six times, nine times, ten times more expensive. 50 years of politicians and economists calling it inflation as if prices rising were simply what prices do. But measured in gold nothing went up. Everything went down. That same house, the same car, the same food. Houses did not get more expensive. Cars did not become more expensive. The dollar lost its value and gold did not. And here's the part that connects back to our story. Every one of those numbers was calculated using the paper gold price. The price we have reason to believe is suppressed and held down. If the real price of metal is higher than the quoted price, then everything I just showed you understates how well gold protected the people who held it and protected their purchasing power. Which brings us back to those Chinese banks and why anyone would spend billions of dollars to find out gold's real price. What starts in China this month is not a ban on gold. Chinese citizens can buy all the physical gold they want. What ends is the paper, the contracts, the promises. And what replaces it is a system with three parts. Watch how deliberately each part fits into the next. Part 1. Shanghai. The Shanghai Gold Exchange. This requires physical delivery. When gold trades there, real metal has to move from the seller's vault to the buyer's vault. You can't sell 10 claims on one bar because sooner or later a bar has to show up. A market built that way can only measure two things. How much real metal exists and how badly people want it. Finding out what something is truly worth by removing everything fake from the measurement is called price discovery. Part 2. Hong Kong. China's currency rules make it hard for foreigners to trade inside Shanghai directly. So trades from outside the country get handled through a new system in Hong Kong. That's where the rest of the world can buy and sell at Shanghai's physically set price. But part 3 tells you the most. Hong Kong is expanding its gold vault space from about 200 tons to more than 2,000 tons of space. 10 times more room to store physical gold. Built in advance. Now sit with that number. A paper market needs no vaults. Contracts take up no space. You build room for 2,000 tons of gold for one reason only. Because you expect 2,000 tons of real gold to arrive and need to be stored. China is not predicting that the world is going to keep trading paper claims in London. Instead, it's building storage for what it believes will come next. In 1968, the run on gold was an accident. Nobody planned it. What China has built is the same event, but planned on purpose. Shut down the paper markets, make the real metal move, and find out what price the physical market produces. And here's the thing. They told us this was coming. Back in 2014, the head of the Shanghai Gold Exchange stood up at a conference in London, of all places, and said it plainly. Gold is consumed in the East, but it's priced in the West. And when China gets influence in the gold market, the real price will be revealed. 12 years later, the vaults are being built. And the change takes effect on July 24th. So go back to that room at the Bank of England one last time. In 1968, the men in that room believed in the price they were defending. They weighed and moved 1,000 tons of gold in a single week because they thought the system could be saved. But the floor collapsed the same week that the promise did. Today, the gold is moving again, out of Western vaults, headed East, at a record pace. But notice the difference. Nobody is defending the price this time. The institutions that set the paper price are the same ones, quietly trading their paper for real metal, and not reporting it. In 1968, it took a collapsing floor to show the world that the official price was not the real one. But this time, the people who run the market may prove it themselves, one unreported ton at a time. But if I'm right, remember, we're going to see two things happen. Number one, a gap will emerge between the paper price of gold and the physical metal, just like we saw in the silver market last January. And secondly, central banks will keep adding gold to their reserves instead of US treasuries. And this matters. Remember that grocery bill. But honest question, what am I missing? Let me know in the comments. If you enjoy my content, my name is Jay Martin, and this is The Jay Martin Show. I publish here every Saturday, and I love doing it. If you enjoyed this, do me a favor, click like, hit subscribe, but most importantly, share this video with a friend, somebody that you know needs to see it. I'll see you next Saturday.