Peter Paul Rubens, Elevation of the Cross, a print by Heyndrik Withouck

Smarthistory
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17 Video Views·Jul 13, 2026
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Video Summary
AI GeneratedThis video examines a large-scale print of the \"Elevation of the Cross\" at the MFA Boston. It explores how Peter Paul Rubens used printmaking as a strategic tool for branding and fame, treating prints not merely as copies of paintings but as independent works of art with their own psychological impact, legal protections, and devotional purposes.
We're standing in the Center for Netherlandish Art at the MFA in Boston and we're looking
at an unexpectedly large print of the Elevation of the Cross, a print after the famous altar
piece by Rubens that's today in the Church of Our Lady in Antwerp.
You'll probably recognize the subject of Christ appealing up to the heavens as the cross is
being raised in this great dramatic swirl of energy.
But while the print looks very much like that painting and is related to that painting,
this print isn't after that work specifically.
This is actually based on another version of that composition that Rubens made 30 years
after in preparation specifically for this print.
And that takes us to the important subject of how Rubens saw his prints in relationship
to his paintings.
Printmaking was really important to Rubens.
The way that most people around Europe knew Rubens' work was actually through prints as
much as it was through paintings.
So Rubens is very conscious of the importance that printed versions of his works are in
spreading his fame and in spreading his brand.
But he wasn't much of a printmaker himself.
This print is not by Rubens.
It was made under his direction, very much the way that most of the paintings are actually
a product of Rubens and company.
It's a brand.
He's the leader of an artistic factory producing the brand of Rubens.
He wants the print to look like the kind of print that he would make were he a printmaker.
There's different ways of digging a groove into a copper plate because that's what you're
doing.
You're taking a sharp tool and you're digging into comparatively soft metal to make little
grooves that will hold ink.
There's an infinite number of different ways of making those lines.
The printmaker who made this is not a famous printmaker.
He's basically known only for the work he did around Rubens.
That makes a lot of sense to me because he's not looking for a printmaker who has his own
artistic identity and ambitions, but someone who will follow his directions.
And he's also protecting his work legally.
The print conveys that very message.
The idea that this is a branded product, that this is, in our terms, a copyrighted product.
And one of the fascinating things on prints of this period is little statements like this
one down at the bottom right.
So this is basically a copyright statement that Rubens, and Rubens alone, has a privilege
on this image, that only he or his studio can issue this image.
And he gets the privilege for a certain number of years in a certain area.
And there's a lot of copyright pirating in this period, and Rubens is trying to make
sure that his brand is protected.
Normally we think about prints as small and rather intimate, but here we're dealing with
something else entirely.
Big prints like this are complicated.
It's not always clear why they were made.
When I think about this composition, my mind goes to the altarpiece and its triptych format,
literally three separate panels.
But here that composition is brought together, and of course is reversed because of the print.
The print is also divided into three sections, but for a different reason.
If you look carefully, you can find where there are seams in the print.
Because this was printed from three copper plates, it would be impossible to print a
copper plate this big at that time, at least.
But even though the print is also a triptych, by pulling the composition together, it somehow
creates a more clear definition of zones of struggle and reaction.
Here on the right, you get a zone of despair.
Here on the left, you get a zone of political triumph, perhaps.
You can walk around the image without the barriers of the frame and have a fuller emotional
and psychological picture of the event.
I feel much more a part of this composition because we have figures on both sides looking
at the center in this unified composition.
The figures in the trees who look at the center, and even between some of the figures who are
raising the cross, we see other onlookers.
It's a large print, but in comparison to the altarpiece, it's a small object, and you're
much closer to it than you would ever be to the altarpiece itself.
So you have the opportunity to participate in the composition in a way that you can't
quite when you're in the church.
And originally, that altarpiece was meant for the Church of St. Walburgis and was up
a flight of stairs, and you would have been quite far from it and seen it in a very specific
liturgical context.
And in that sense, though you don't think of Rubens as an artist of private devotion,
in a way, a big print like this of an even bigger public altarpiece could translate into
an object of more quiet devotion.
At the same time, it's also a public statement, because underneath the image is this lovely
dedicatory inscription to his patron, Cornelius Vanderfeest, who had just died, recalling
him as the oldest of friends and the most wonderful of men.
It's clear that Rubens is really thinking about this as an independent work of art,
even though it is after a painting.
This is very much an independent work of art, just as the oil sketch is an independent work
of art and the altarpiece is.
Each one of them does a different job.
The oil sketch in Toronto is not just black and white.
It has color, and that suggests that perhaps Rubens intended it as an independent work
even after it had served as a model for the print.
Perhaps he even added the color after the print had been made, when the oil sketch could
serve as a gift or maybe even something to sell.
But perhaps that color was there because in some way, Rubens is asking his engraver to
translate his color into this engraving.
And that's one of the most powerful reasons why we need to study works of art in the original,
because when that color was applied matters, and it may tell us what Rubens' intentions
were and what he thought the work of art was to do and how he was trying to communicate
both to his engraver but also to his audience.
