Don’t Lower Your Price. Do THIS Instead.

Are you struggling to set your prices or justify your rates to clients?

In this Adobe MAX session 2 highlight, Chris reveals why ethical pricing actually leads to making more money, and why most creatives sabotage themselves by focusing on solutions instead of value.



✏️ In This Episode:
00:00 Intro
02:16 Quality Work
03:55 Reputation Management
04:39 The 10,000-Hour Rule
05:12 Value
08:04 Serving Others
09:41 Acting w/ Integrity
10:19 The Hammer Analogy
12:52 Value-Based Pricing

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