Makeup We Desperately Need Back (Part 5)

Hello, everybody. Welcome back to my YouTube channel. I'm Maddie. And in today's video, we are talking about makeup, which we desperately, desperately need back. This is part five. And let's get into it. OK, now, as I just mentioned, this is part five. So there are one, two, three, four, four other previous videos for you to check out. They don't all correlate. So you can watch this one and then go watch the other ones. Like we talk about different brands in every single one of the videos. So it's totally fine if you check those other ones out later. But if you haven't seen previous videos from this series, I essentially talk about different makeup brands and then different discontinued products, products that we would love to see back iconic products. And then I give you the one product that I would need back from that brand so I can only pick one. It's been really, really hard. I've talked about Urban Decay, Too Faced, Benefit, so many brands and so many iconic products from brands, which I would want back. There are some brands where I'm like, you know what? I just be fine with just this one. You know, like and that is low key how I feel about the first brand, which we were talking about today. And that is Covergirl. No tea, no shade to Covergirl. I just don't even remember the last time I used Covergirl. I think the last time was one of the Lash Blast mascaras. I want to say the green one, which was like the curling one. So many people suggested that to me, which is good. But I like it as like a second mascara to help like de-clump my curl. Like I find there's so many teeth on the comb that it's nice to like use that to get all the clumps away from previous mascaras. But other than that, like I don't remember the last time I used a blush or a lip product or a foundation or anything. Don't get me wrong. I think there are some iconic discontinued Covergirl products and we will get into that. But I was actually really surprised how many I looked up and was like, surely they can't make this anymore. And they do like so many products, so many foundations, even like the cream compact foundation, which I did include in today's video because I was like, I just have to talk about it. The Covergirl Aqua Smooth compact foundation, they still make that, which is wild to me. So I need to like go in store and actually see what Covergirl is like. Let me know down below if you'd like videos of me actually like going in store to like check out makeup. I just always kind of get weird about like what stores can I film in. But like, honestly, at this point, I'm like, it's 2026. Like I'm going to film in your store. I'm so sorry. Shoppers Drug Mart, you know, we could do like a me going down to Ulta. Can you film at Ulta in the States? I don't know. But we could go down to the States and I could film in Ulta. Like, that'd be really fun. But let me know if you'd be interested in that. Anyways, I'm getting sidetracked. That's why genuinely doing research for Covergirl. I was like, oh, yeah, there's going to be so many iconic discontinued products, foundations that I used to love, powders that I used to love that surely they don't make anymore. No, they do. I was shocked. And Covergirl, like I said, it's just not a brand I've used in a really, really long time. Even when I did use their brand, I feel like my opinion, it was good, like starter makeup. You know what I mean? But there was never like a Covergirl product that I was like, oh, my gosh, I have to go back to this. Whereas like the more I dabbled in like Sephora products or higher end products, there was still a lot of like L'Oreal or Maybelline or Wet n Wild products. And I was like, God, I miss that product. Covergirl is just not one of those brands. You might be like, girl, why are you talking about it? Because it's Covergirl, right? There might not be as many as there are for other brands, but there's still products nonetheless. So let's get into it. Firstly, starting out with the lip perfection lipstick. This was so good. And I was so shocked that they don't make this anymore because I'm like out of all the products that you still make, this is not one of them. I'm going to say that a lot about Covergirl, just a fair warning, but obviously so affordable. But the packaging of these was so luxury. Like, just look at it. It's so beautiful. I remember it being like decently like heavy and having some like weight to it. Like it definitely didn't feel drugstore. It was really, really lovely. I really, really like the formula of it. I will say the one thing about Covergirl lip products that I remember is the smell always being like kind of funky. Like it wasn't, I don't even know. It was like powdery, like an old powdery smell that you would get in makeup or fragrances or skincare, like old grandma brands. Like, I don't know how else to put it, but you know what I'm talking about. Like that old powdery smell in makeup products. That's what I think of when I think of Covergirl and specifically the lip products. I think because it's just like with lip products, when there is such a distinct smell, it's so obvious because it's obviously right under your nose. But I just, yeah, that was the one thing about Covergirl lip products. It's just the smells. I don't know. Oh my gosh. Then you had things like the Covergirl True Shine Lipstick. I like distinctly remember this in my mom's makeup drawer. These were just like so moisturizing and beautiful and easy to like throw on and go. Okay, this next one is kind of just like for brands as a whole, but the Covergirl Flamed Out Eyeshadow. Number one, such fun and amazing colors, especially for the drugstore. I feel like the drugstore is always kind of lacked in the eyeshadow department. But my point is, why is it so hard to like get really good single eyeshadows anymore? Like, I feel like something I always say on my channel is I do love a palette. I prefer a palette to a bunch of single shadows. That's just how it is. But it's really nice, especially for the drugstore to be like, okay, I want this like one single like blue shadow or I'm doing this like green look or something like that. So I'm gonna like go out to the drugstore to get that and have that option rather than having to go high end, especially for like a really niche color, something that I don't reach for a lot. It's nice to have like a drugstore option and a single shadow so you don't have to buy a whole fricking palette, obviously. When did the drugstore decide to leave single shadows? I don't totally, totally get that. OK, next, another lip product. Oh, my gosh. You have the Nature Luxe Lip Gloss. This was like a super sheer like tinted lip balm situation. And this was at the time, like I want to say this was late 2000s. This is when everyone was getting into like the natural side and everything had to have this like Aveeno, like the Aveeno skincare. That is exactly what I picture. Everything having this like natural, like I'm just going to keep describing Aveeno type marketing. But anyways, it was actually a really nice lip product. I remember really, really loving it. And I remember liking that whole line. But again, the smell, like I don't know why. I hope somebody like relates to this in the comments, the smell of the CoverGirl products. It's so niche and it's so specific. OK, I feel like this to me, in my mind, is the most popular like discontinued product. It is the Ready Set Gorgeous Foundation. And this was like an oil free foundation. I want to say it launched like 20, somewhere in 2010, like somewhere around that time. And it was actually a really, really good foundation. The shade range was shocking. But I mean, the shade range in general is shocking. And even like doing the research for this video, looking at the shade range of the current foundations, I was like, oh, CoverGirl! Put the base in your. No, like this is not this is not working. But that's just me. But this was such a sad one. Like, I just don't really I don't get it. I like it again. Sorry, I feel like I'm just slandering CoverGirl. And like here I am trying to talk about the products that they need back. I just again, I'm probably going to say it another three times. I was so confused doing the research for this video, thinking like you discontinued this, but this is what you still have. Like I was shocked at the products that they still have. And that brings us into our next one, the CoverGirl and Olay Simply Ageless Concealer. They still do have the foundation and they have built off of the Simply Ageless like line. But this was huge. Like I feel like this was the biggest CoverGirl line that I remember. I just feel like ad wise and marketing wise, this is really what they like hammered home so many commercials and like Ellen DeGeneres was the face of it. And it was just huge, like not in the sense of like people. I actually knew who used it, like people who had the demand for it. It was the way that they pushed this line. The CoverGirl Olay time was crazy. But what really, really shocked me is the fact that they still do have the foundation, like I said. But what they don't have is the concealer. And I remember actually really, really liking the concealer. I didn't really dabble in the foundation much at all. But the concealer, because I have such like purple under eyes, it's like a hereditary thing. They're just there. I got into the concealer at like quite a young age. Like I was like, OK, well, this has got to be like good for my purple under eyes, I guess. And it was essentially like supposed to be like a brightening color correcting, like moisturizing concealer. And I was like, OK, like I'm going to give it a go. And it was actually nice. It definitely didn't have a lot of coverage, but like a really nice everyday moisturizing concealer. And I feel like especially for the fact that CoverGirl and Olay was geared more towards an older demographic, that this product made so much sense. And I feel like concealer is like what people in that demographic would want. And like you still have the foundation, but you don't have the concealer. It's just so, so confusing to me. They all said this product, which I didn't even know existed. It was the CoverGirl and Olay, the Deep Puffer Eye Concealer, and it has a metal tip applicator. And like, again, another thing where it's just like if you're still going to have the foundation and still like build off the Simply Ageless line, why wouldn't you have this? Like, it's just so, so weird. Oh, my God, I'm so sorry. Jumping back to the eyeshadow gate. They had this like whipped eyeshadow. This popped up on Pinterest. I have no idea what this is, but obviously it's a CoverGirl whipped eyeshadow. And this to me is like looking more 90s. And I was so young in the 90s that I remember some stuff. I don't remember everything, obviously. So when this popped up, I was like a whipped eyeshadow like sign me up. And also the packaging of this CoverGirl product is so insane to me. Please let me know in the comments if you remember this. Oh, my gosh. Speaking of nostalgic products, though, the Wet Slicks Fruit Spritzers Lip Gloss. These ones were like Victoria's Secret, like Beauty Rush lip gloss kind of product. Like this was at the time like Lancome Juicy Tubes. All of these lip glosses and lip products were like the lip product. Also in the Wet Slicks lip balm era was the face powder, the CoverGirl clean face powder, which they do still make, but not in the same packaging. And to me, like this compact, the like brown, and it had like a really nice like clicky opener type thing. Like the new powders are just not the same. And also back in the day, the CoverGirl clean powders used to come with a powder puff and the powder puff was also really, really nice. And this to me was just like so iconic. And I would love is the same to me for like the Clinique green. To me, it's like the CoverGirl brown and the Clinique green are eras that both of those brands need to go back to. Like, I would just love the CoverGirl brown powder compact to come back. And they play more off the like nostalgic, like navy blue packaging as well. Like I think that would be really nice. They do kind of, but it's just not the same anymore. It's just in my opinion. Oh, my gosh. This one is a niche pick, but the Blast lipstick lipsticks, this popped up on Pinterest. And yeah, I remember so vividly that Sofia Vergara was the face of this product and she was like the CoverGirl at the moment. So she was in so many ads. But I remember seeing this on TV and I did end up having a couple of them. But essentially it was like a two sided lipstick. So you could like customize how you wanted your lip product to be. Obviously, both shades on both sides went together. And one side, I believe, was a shimmery side. And then the other side was not, if I remember correctly. So it's like you could add the shimmer on top or you could like outline with the normal shade without the glitter and then have the glitter on the inside. It was such an odd time. And then another really odd time and another product, which I bought because of the TV ads. So it's like as much as I'm slandering the TV ads. Well, I'm not slandering them. I'm just saying like CoverGirl has so many ads. The ads also were because I bought so many from the TV ads that I saw. But this was the smoky eye situation. What was it called again? The smoky shadow blast. I remember buying a few of these. Also, this picture of Drew Barrymore is chef's kiss. She looks so good. The hair color. I might have to save that. Maybe that's what I should go for. I need to figure out what I'm going to do with my hair. I'm getting it done at the end of July. And this is always what like deters me from getting my hair done is because I never know what to do. Do I keep going blonde? Do I keep going light or do I like try and embrace my natural color up top? I don't know. And then I do one and I regret it. And then I do the other thing and I regret it, too. I don't know. Anyways, back to these smoky blast situation, smoky shadow blasts is essentially supposed to be like a quick and easy way to create an eyeshadow look. And so there was like step one on one side and then step two on the other. And this was like another era of just same thing with the lipsticks lipstick situation with Sofia Vergara. Like the makeup world was all about like steps. And we wanted to like give you the exact steps that you needed and make things as simple as possible. And that was really and truly an era where I felt like I was seen. Like I was like, wow, they know me. They know that I need this. I need someone to hold my hand and carry me throughout creating a smoky eye like low key. I know a lot of people don't care, but I really wish we could go back to it. I talk a lot. Anytime I can bring this up, I do. It's the Too Faced Natural Eyes Palette Boudoir or the Smoky Eyes Palette. Remember when they used to come with the tutorial pamphlets in them? Like they came with little cards and be like the day look or the night look or like create like an edgier look or something. I loved those. I really, really, really, really, really did love those. OK, also, sorry, before we get into the product that I would want back from CoverGirl, the CoverGirl nail polishes and really just like the ads, the like magazine flat lay ads that were a thing in the 90s. That is an era which I want to go back to, please, for the love of God. Look at it. Look at how beautiful it is. Either way, getting into the product and really like line slash collection, which I would want back from CoverGirl. This is going to be so nice. You guys are going to be like, oh, what are you talking about? I would love for the CoverGirl exact eye lights, mascara and eyeshadow situation to come back. I believe there is also an eyeliner, but this was essentially like a whole line of a mascara and eyeshadow. And yeah, like I said, I believe an eyeliner, essentially everything to create an eye look based off of your eye color. So there was something for hazel eyes, blue eyes, green eyes, brown eyes. And I don't know why. Like, again, like I just stated, I am that person who was like, give me steps one through 12 of exactly what I need to do and give me the exact products. And then we can just like have fun doing my makeup and just live our goddamn lives because I am that person. It makes sense why I like this so much. And then I think it was also one of those things where I was like, OK, I have blue eyes, so I'm going to like buy the things that I would need for blue eyes. And they were products that I wouldn't normally try, like the blue eyeshadow or something. Or it was like an exact look that you could do for blue eyes. And it's not something I would have reached for, especially at that time. I think this came out and I was like 13, 14, somewhere in there. And I don't know, it just made those colors a lot more approachable. And it was just like the way the brands are able to like hear something directly to you, like you feel like you're like being targeted. And it's so niche. I know so many people are going to be like, that's it, like that's the COVERGIRL product you want back. It is. Like I said, there's not a ton of COVERGIRL products that I'm like, oh, yeah, we need that back. Or that was the best or this was the best or this was a cult classic. Like I really COVERGIRL to me was really amazing, really great starter makeup. And then you graduate onto everything else. And that's just that's just how I feel about COVERGIRL. Let me know if I should try anything currently from COVERGIRL. I want to do more like full face of blank videos. So I'd be more than happy to do a full face of COVERGIRL. If you guys are interested, just let me know in the comments. OK, but either way, getting into our next brand, another drugstore brand, and that is Revlon. Now, Revlon is kind of in the same boat to COVERGIRL. I'll be completely honest. Like there are a lot of Revlon products that I've liked through the years. And you will see the ones that I'm going to talk about. But I feel like I always went to other drugstore brands personally, NYC, L'Oreal, Maybelline, Wet n Wild. Like those were my brands growing up. Revlon was just not one of those brands really recommended. I didn't gravitate. Like there were products here and there. It just wasn't that brand where I was like, OK, I want to try a new foundation. I'm going to go to L'Oreal or I'm going to go to whatever, you know, and that's just that's just the honest truth. But it goes without saying that there are still some products, which I would love, love, love, love, love, love to see back. Now, starting off first, this is another one. Same thing to COVERGIRL. Can we go back to the like 90s magazine ad, like flat lay of like the color stories? Like everything was based off of a color story. It was like every season had a different color story. And I feel like this is especially what like luxury brands trying to achieve nowadays. And it just doesn't quite hit. And I'm telling you, if one of them went back to like a 90s flat lay of like a color story and like, look at how nicely it's laid out. Like I just feel like that would do so much better. Their nail polishes are iconic. I haven't used a Revlon nail polish in so long, but I should probably get on that. I'm going to go to the drugstore and get one ASAP. But one of the products which immediately caught my eye when I was doing the research for this video was this Revlon wet lipstick. And it is the mouthwatering Moondrops formula that makes dry lips a thing of the past. And this ad is just like giving me life. But even like the model picture of the ad from like, this has got to be like early 90s. It's given like at least 95. It says the Moondrops wet lipstick, a lick of glistening color that won't dull as the day goes on. Bright stays bright. Oh, brights stay bright. Pales stay pale. OK, they won't change their mind on your mouth. That isn't such an odd thing. You would never hear a brand advertise something like that. Like it won't change their mind on your mouth or like pales stay pale. That would not fly in this day and age. My God. This is this is this is why we progress, people. OK, this is we got to move on. Anyways, whatever. Continuing the description of this product and the super moist texture gives you fashion's favorite look. Wet, wet, wet. What? Spilling with shine in dozens of pale to plummy fashion shades. 41 count them all. Anyways, the formula itself sounds really, really interesting. The description. I don't know about that girl. We need to like modernize that. We need to like work on that a little bit. But like 41 shades from her back in the day. I'm like, my God. Also, because Revlon is kind of in the same boat as CoverGirl, not a brand I really use a lot nowadays. I don't remember the last time I used Revlon. Let me know if there are any current Revlon products I should try. You had things like the photo ready primer, which I don't I didn't even realize they don't make this anymore. I feel like this was like a cult classic. Like it was in so many magazines. So many YouTubers recommended it. It was a good like drugstore primer option. I haven't dabbled in a lot of Revlon mascaras, but the one I remember and love so much was the grow luscious mascara. And I went to go purchase it like I don't know the last like few years. And I was like, oh, yeah, I'll try that one again because it was so conditioning and nourishing. And I remember this was a time where like my lashes were just like so dry and I went to go purchase it doesn't exist anymore. There's literally no worse feeling in the world. You think something still exists. You go to buy it. It doesn't exist anymore. My God, when I worked at Sephora and I would get some like old lady come in, they'd like be looking for like their Clinique lipstick or like Dior or something or other. And I'm like, oh, I'm sorry, ma'am. Like it doesn't exist anymore. And it's just like heartbreak on their face. That's why I make all these videos. They are my muse. They are my inspiration. OK, then we get into the lip category before we get into the one product that I would need back. Now, the lips are definitely a close second place for products that I would need to bring back. The lip butters, the Revlon lip butters were truly iconic. And I've talked about them so many times on my social media. And I always say it's like the one product from Revlon that I would need to bring back. But here we are. There is still another product I have not talked about. So obviously it's not quite my number one anymore, but it is still so, so iconic. It was so glossy, such good shades, just a good amount of pigment, but like still sheer. The smell was also like lovely. It was very, very subtle, but like a little something, something. It was so, so good. But the other lip chapter from Revlon, which needs to be studied and needs to be brought back is the balm situation. Firstly, you had the just bitten kissable balm stains. There were so many different formulas of this like crayon situation. It was a little bit confusing, but I believe there were only three different formulas and then like different collections or variations and shades of them throughout the years. But the just bitten kissable balm stain was the OG of the three. I believe that one was just like sheer tint that stains like a classic like lip crayon balm type formula that we saw at that time. This was like what, 20, 2012, 2011 ish. Then you had the color burst matte balm. That one came along a little bit later, obviously when like matte lips were all the craze. It was like super, super popular. And that was obviously the matte finish of the crayon. It was very similar to the Bite Beauty matte crayon situation. The one that I love so much loved past tense. Then you also, then you had the color burst lacquer balm. And this was like the glossy one, the super, super glossy one. So not as much pigment to the original one, but still really, really moisturizing, really, really sheer. So glossy, such, such a beautiful, shiny finish. And that was like when I found out Revlon got rid of those lip products. I was like, what are you doing? The lip butter and the balms and everything. I'm like, but you were doing lips so good. And I feel like because I've been talking about Bite Beauty so much, I feel like that's why this is on my mind. I did a whole video on the rise and fall of Bite Beauty. Go and check it out if you haven't already. I talked about how the thing I loved about Bite Beauty the most was the fact that I mean, originally before they had their rebrand, but it was the fact that they did lips and that was it. Like they stuck to what they knew. They stuck to what they liked and were passionate about and just like built off of that. I feel like Revlon to me would be a really good drugstore bite alternative because their lip products were so good. And like there are a few products here and there, which I really, really like from Revlon, like face products, mascaras, things like that. Although they discontinued my favorite mascara, but like whatever. But I feel like what they did so well were lips and I mean, nail polishes, like the original nail polishes so good. So it's like if they could just like do that and build off of that and focus on that, I feel like it would be so iconic. And I just, again, I know maybe that's niche, but that's what I loved about Bite Beauty so much is that they were just a lip focus brand. Like I just appreciated that. Maybe it does not make a difference for anybody else. Maybe people would actually prefer for Bite Beauty to do other things. I don't know. I just like the idea of brands that like focus on like one thing like lips or eyes or complexion or whatever it is. But the Revlon product, which I would absolutely need back are these street wear nail polishes. We will narrow it down to the nail polishes because I feel like that's the most iconic product. But the whole street wear line was so, so good. This was mostly a thing in the 90s. It did make it through to the early 2000s for a bit. I don't recall off the top of my head when it disappeared completely, but it did eventually. But essentially, like the Revlon street wear line was a whole sub line to Revlon. Why did I say Revlon like that? Revlon. And the thing is, and it was crazy at the time because Revlon was like the mom makeup brand. Like it was like, oh, yeah, you went for like a classic lipstick and it was very like I just feel like it was very like traditional and classic, like classic Hollywood type makeup. That's just like what pops in my head when I think of Revlon. Like you are a woman who uses Revlon, whereas like the Revlon street wear line was like for the girlies and the people that wanted to like experiment and like play around and have fun with makeup. And this was so iconic at the time because there was nothing like this at the drugstore. And I mean, even still to this day, we really don't see a ton of like fun, like experimental kind of makeup, like different nail polish colors or formulas or eyeliners or lipsticks. And that's just it really made the Revlon streetwear line leaps and bounds ahead of its time. And I feel like a lot of people appreciated it, too. So I don't really understand why it's not a thing anymore. But eventually in the early 2000s, it did disappear. It made me so, so sad. I think not only this was like the most iconic time for Revlon. I think this was also one of the most iconic times for the drugstore, for drugstore makeup as a whole. So if Revlon ever decided to like relaunch this, modernize it and revamp it in for 2026, I would be so down for that. And I know so many other people would. Either way, guys, I'm going to wrap up this video here. Thank you so, so much for watching. Be sure to let me know what Revlon and what CoverGirl products that you would want back. To me, these were kind of like two random brands, but two drugstore brands, which still deserve to be talked about. So they weren't quite on the same wavelength as the other brands I've talked about in my other videos. But I hope you did still enjoy. If you did, be sure to like this video, share it with a friend and subscribe to my channel so you don't miss out on future videos. Without further ado, I hope you have a great rest of your day, wherever you are, and I will see you next time. Bye.