A Young Coffee Brand's Transformation of 'Shinheung-market' in Haebangchon, Seoul

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In the heart of Seoul's old Haebangchon neighborhood, 'Shinheung-market' once stood as a symbol of reckless development.

However, a transformative project took shape when a young coffee brand decided to create a space within its historic walls.

The approach was to blend new finishes with the original appearance rather than introducing a completely new structure.

The goal was to tell a fresh story while respecting the local and environmental contexts.