Social media is EXPLOITING young girls and turning Women into PRODUCTS not people - Freya India

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Author and cultural critic Freya India joins Emma Trimble at the ARC conference for a deeply raw and necessary conversation on how the digital world is fundamentally breaking Gen Z girls.

In this interview, Freya breaks down the core thesis of her book, Girls: Generation Z and the Commodification of Everything. She reveals how smartphones and corporate social media algorithms have intruded upon every age-old human experience—from a girl's first crush to her first heartbreak—turning young women into commercial products constantly marketing themselves online just to feel visible and loved.

Freya also delivers counter-cultural critique of modern liberalism. She explains how the mainstream narrative has branded normal human desires—like wanting a stable marriage, a family, or looking to religion—as "old-fashioned" or "reactionary." By doing so, liberal culture has stripped an entire generation of the vocabulary they need to express the deep pain, anxiety, and isolation they are feeling from modern dating and family breakdown.

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