How Snack Companies Could Lose Millions Of Dollars Over ‘MAHA’ Laws
The MAHA or Make America Healthy Again movement, inspired by U.S. Health and Human Services Secretary Robert F. Kennedy Jr., is changing SNAP benefits nationwide. It's also influenced more than 20 states to ban junk food made with synthetic dyes and additives from K-12 schools. CNBC’s Brandon Gomez has more on what this will mean for snack companies and SNAP users.
Reporting by: Brandon Gomez
Produced and Edited by: Natalie Rice
Animation: Jason Reginato, Emily Park, Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Gov. Kim Reynolds
Video Summary
AI GeneratedNew laws in states like Iowa, inspired by the \"Make America Healthy Again\" movement, are restricting the use of SNAP benefits for sugary drinks and candy. These regulations aim to improve public health but could cost major food and beverage companies up to $830 million in lost sales, forcing the industry to rethink product formulations and consumer strategies.